2020 Year in Review - Astra WordPress Theme
Astra - 2020 Year In Review

2020… what a year it has been indeed! Not just for us at Astra, but for the entire humanity. You couldn’t ignore the latest buzzwords such as a pandemic, lockdown, and social distancing.

And while we made adjustments to embark on this ‘new norm’ of staying safe and working remotely, we marched along on our journey to deliver the best to our customers, partners, and the community, as promised.

However tough 2020 has been, our most significant achievement, with your continued support, is that we conquered mount 1 Million! (yes, we made that up – the Mount bit)

But on a more serious note, Astra reached the coveted 1 Million+ active installs in 2020. A very proud moment for all of us here at Brainstorm Force!

We also received 4700+ five-star ratings. We are ever so grateful for the continued love, encouragement, and support from the community. Thank you!

This only motivates us to continue on our journey to serve you. And we’re excited to share with you a plethora of initiatives lined up in 2021.

Before that, let’s recap what we accomplished in 2020.

  • Astra 2.2 brought in a broader impact on the way you apply the customizer settings.
  • This version introduced global heading colors, heading typography, new button options, and much more.
  • With this, customizing got more comfortable, and users got more control over the global settings.

Check How Designing Websites Just Got Easier with Astra 2.2!

Astra 2.2 Release Key Features
  • Astra offers great flexibility while working with block editor. Astra Pro’s Custom Layouts addon has made it compatible with the block editor. This allows you to design any kind of section with a block editor and place it on the website at various locations with Custom Layouts.
  • Custom Layouts is one of the most popular Astra Pro features that our users love. It provides excellent design flexibility and freedom by allowing you to put sections on numerous locations on the website.

See How You Can Build Custom Layouts with Gutenberg!

Astra - Custom Layouts with Gutenberg Editor
  • Astra customizer is already light and fast. But taking a step further we made it even quicker.
  • Version 2.6 enhanced the customizer loading time from 2.87 Seconds to 1 Second – that’s more than a 50% reduction in time.
  • This means customizing your website through a customizer just got faster.
  • This version also improved default designs with the block editor. Any section designed with a block editor will look beautiful in Astra. You don’t have to make an extra effort.
  • Astra 2.6 also added new and sleek color controls in the customizer.

Double Your Customizer Speed and More With the New Astra 2.6

Astra 2.6 - Update Key Features
  • Header Footer Builder is a groundbreaking feature that opens all-new design possibilities and gives you the freedom to customize your website’s navigation with a theme.
  • Header Footer builder is a new visual drag-n-drop builder added to the Astra customizer.
  • With this, you can add various elements to your header and footer easily, manage their position with a simple drag-drop, and do much more.
  • A beta version was released at the end of 2020 that created a buzz across the community.

Read about this Simplest Header Footer Builder with Astra!

Astra Header Footer Builder - Release Key Features

That’s right!

In September 2020, Astra crossed 1 Million+ active installations on the WordPress repository. That means more than a million website owners and webmasters entrusted Astra over all the other options in the WordPress repository.

This is the highest number any non-default theme on WordPress.org has achieved. Drumrolls, please!

We express our sincere gratitude to every member of the Astra community for supporting us. A HUGE thank you to everyone who made this possible!

Astra also received more than 4700 five star reviews on WordPress.org and more than 900 five stars on Trustpilot.

Astra 1 Million Active Installs

Astra offers a library of professionally designed pixel-perfect websites with the Starter Templates plugin. This plugin gives access to 280+ pre-made full website templates and individual pages for popular page builders like Elementor, Beaver Builder, Brizy, and the WordPress default editor Gutenberg.

Starter Templates are popular among the community as your website goes live in a matter of minutes. All you need to do is select the starter template of your choice and import it. Barring the actual images and content, your website is up and running just like that.

It has 900,000+ active installs and is increasing every day. Users are loving the template designs and the ease of working with them.

Back in 2020, Starter Templates was revised with an enhanced version and many more new templates.

Starter Templates extensive library contains templates for various businesses like online store, health coach, digital marketing, furniture store, food and bars, music, art, healthcare, medical, real estate, cars, bikes, school, kindergarten, pets, hair salon, package, and movers, books, travel, church, yoga and much much more.

Check out our 150+ ready to import websites!

  • Enhanced UI & UX: So that you can choose the perfect template easily, mark it as your favorite and explore more templates quickly.
  • Ability to import single pages: This gives you the ability to mix and match different pages from different site templates. You can import them to create a new unique design.
  • Automatically inherit theme customizer settings: So that you don’t need to invest your time in applying the same customizer settings to imported pages.
  • Pages and blocks import option for Elementor editor: Get entire Starter Templates library access right inside the Elementor editor.
  • Free and unlimited images search right inside WordPress

Read more about how website building got easier with Starter Templates 2.0!

Not just this, we also revamped the designs of many of our starter templates, giving them a fresh and sleek look. We ensure that each of our templates can be used for any business as well as match modern design trends.

Here are some numbers that you will love

  • 119 new awesome templates added
  • Importing template made 60% faster with version 2.0
  • Only 3 clicks required to import any template
  • 100+ templates redesigned with a fresh look
  • 50+ Gutenberg-dedicated templates added to the library
  • 2 new designers on-boarded

We continue in our effort to help users learn more about not just Astra but also WordPress, business growth, acquiring clients, and much more.

We stand firm in our commitment to not just sell software and products, but most importantly, to educate our audience on the various aspects of creating websites and scaling them.

To fulfill our commitment, we wrote more than 130+ blog posts on the Astra website and published many videos on the YouTube channel that helped users take their websites to the next level.
You can find useful content on our blog related to,

  • Various plugin reviews
  • Guides and tutorials
  • Web design articles
  • Tips on business growth
  • Inspirational stories

Why SkillJet? We understand the challenges of building a business from scratch. It took us years to develop from the agency we were into one of the most successful companies in the WordPress space with over 2 million users around the globe.

The most crucial aspect of any business online or offline is advice and mentorship. While professional athletes have coaches, successful businesses rely on advisers and independent consultants to help them.

That’s why we’ve worked hard to put together SkillJet. A platform where we have only the trusted and leading industry experts to teach, help you grow, and scale your business.

Here is 2020’s most viewed FREE SkillJet course

And here is the most loved premium courses

SkillJet course library is continuously growing and we are working with experts to add more and more courses.

Astra - SkillJet Course Creators

Providing continuous support was the most significant aspect last year considering all the changes to our working environment. We always prioritize our support and recognize this as an important pillar towards building a stronger organization. 

In 2020, as the situation changed, we embraced ourselves for a flood of tickets and online assistance. We expanded our team and onboarded 11 new support experts. Many of the members joined us from different parts of the globe. We added 90+ documents to help customers resolve their queries at the initial stage.

Our stellar support team was working 24*7 to provide outstanding and round the clock assistance to our customers.

We received 82% positive ratings in the year 2020. But that’s not all! 

Here are a few additional statistics:

  • The team answered 159,547 tickets. This was a 25% increase from the previous year’s total ticket count.
  • 50% of these were answered in just 4 months after the lockdown. 
  • 32,829 tickets were resolved on the first reply. How awesome is that!
  • Ticket resolution time was reduced by 36%.
  • We helped over 50,530 customers and sent over 437 replies every day. 

We take pride in delivering the best product support and our customers are testimony to that. Here are some of the happy reviews from customers who contacted our support team and had a satisfying experience.

You can read more reviews on Trustpilot or WordPress.org.

Astra Support Team 2020

It provides 60+ creative modules like Info Box, Content Toggle, Video, Hotspot, Business Hours, Off-Canvas, and so on. These are effective and easy to use modules, suitable for every website design need.

The Ultimate Addons for Beaver Builder comes with 300+ professionally designed row and page templates. It also provides 40+ pre-built website starter templates. So, you don’t need to start designing from scratch. Simply select the template, tweak it, and go live in minimum time.

Ultimate Addons for Beaver Builder

We released many new features, updates, and improvements to UABB in 2020. Here’s a quick rundown.

FAQ Schema Module: FAQs are frequently asked questions about particular products/services. When users find exact and quick answers for their FAQs they can make purchase decisions easily. If your website has such FAQ sections then this module is for you. FAQ schema module automatically adds FAQ schema to the page so that your page can rank higher on search results.

Caldera Form Styler Module: Faded and plain forms are much likely to be avoided. With Caldera Form Styler, design every field beautifully so that users can fill them out the moment they see it. Caldera Form Styler module lets you turn a simple form design into an attractive one. You can creatively present form fields, submit button as well as enhance error messages and take Caldera forms to the next level.

Device Module: Users love to see how your content will look on various devices. Creating such portfolios can impress your clients and ultimately help boost business. Device Module for Beaver Builder offers readymade device frames. With this, you can display images/videos aesthetically and attract your users.

WP Fluent Forms: WP Fluent Forms are one of the advanced feature-rich forms with drag & drop form builder. You can style them completely with UABB’s WP Fluent Forms Styler module.

Learn More about UABB here

It provides 45+ widgets & extensions that include Modal Popup, Video, Hotspots, Timeline, Form Stylers, Business Hours, Login Form, and much more.

The Ultimate Addons for Elementor focuses more on usability and performance.

Ultimate Addons for Elementor

Cross-Site Copy-Paste: We invest our valuable time in designing beautiful websites. But replicating just a piece of content might take time. It is always a good idea to be able to reuse something to save time and effort. The Cross-Site Copy Paste feature allows you to easily copy a piece of content designed with Elementor and paste it in the required position on another website.

FAQ Schema Widget: Identify queries your visitors might have at the initial stage and add answers with the FAQ widget. This will build a great user experience and improve the usability of your site as well as help your website rank in search results.

How-to Schema Widget: Build beautiful How-to pages with a stepwise procedure and an automatic schema markup implementation. The How-to Schema widget comes with a readymade structure where you can add a set of instructions easily. You can add the step headings and descriptions so that your users understand each step quickly.

Learn More about UAE here.

Convert Pro

Convert Pro is a powerful lead generation plugin that lets you create attractive call-to-actions like modal popups, info bars, slide-in popups, and more.

It provides a revolutionary drag-and-drop editor to design conversion-friendly popups. It adds advanced features like exit-intent popups, multi-step popups, on click popups, advanced targeting, and much more. It provides seamless integration with popular marketing platforms like MailChimp, HubSpot, SendinBlue, and many more.

Convert Pro is a complete solution to attracting more leads and converting them into subscribers and customers to boost the conversion rate of your website.

Convert Pro Banner

We released a bundle of new improvements and features for Convert Pro, including:

MX validation for the Email form field: MX Record Validation checks whether the email address entered by a user is valid or fake. Unlike the normal email validation factors that check the characters and format of the text entered in the email field, the MX Record Validator checks whether the “email address” is genuine. It does this by checking whether the domain name exists and has email DNS settings configured.

SendFox Integration: SendFox is the most affordable newsletter solution on the planet. Convert Pro offers seamless integration with SendFox to capture the subscribers into it.

MaxMind Geolite2 database integration: Convert Pro provides integration with the Geolocation feature of MaxMind. It means now you can display the pop-ups based on the countries where the user is situated. So based on the geographic region, like Europe you can display special offers, or if you wish you can even hide your Opt-in forms from the specific geographic location.

Learn More about Convert Pro here

It supports major schema types like Review, Local Business, Article, Service, Course, Recipe, and so on. New schema types are added with continued updates.

This is the easiest and most comprehensive schema markup plugin that automates the process and makes it faster to implement schema on your website irrespective of the number of pages on it.

Schema Pro Banner

Just like other Agency plugins, Schema Pro saw multiple improvements throughout the year, including:

FAQ Schema: With the FAQ Schema Pro block, you can add the ‘questions and answers’ section on Gutenberg pages easily in a creative way. It offers inbuilt schema support that can help to boost search rankings.

Schema Pro 2.0: With the launch of Schema Pro 2.0, we now have taken this useful plugin to the next level, and have made it more user friendly, easy, and fast. This provides sleek UI, inbuilt variations, admin UI rearranged, and much more. This is a whole new experience of adding and working with a schema.

How-to Schema: How-to pages are useful to help users achieve a particular output. You can describe each step in detail and attach images/videos to make it easy for users. Along with making how-to pages attractive, you need to make sure that the content reaches the target audience.

Learn More about Schema Pro here

This is a popular add-on for Gutenberg editors with a range of creative blocks and features. It offers awesome blocks like advanced columns, content timeline, price list, sections, call-to-actions, and much more.

Ultimate Addons for Gutenberg Banner

In addition to this UAG added more awesome features and blocks like –

WPML compatibility: This allows you to translate your Gutenberg website with WPML. Gutenberg and Ultimate Addons for Gutenberg were already compatible with WPML and lets you build multilingual websites. But, now the WPML team handles this and makes sure things got a lot easier for you. You can now translate the content added using UAG blocks on your website pages and blog posts in no time.

Inline Notice Block: Sometimes while writing a tutorial, procedure, or content, you might need users to pay attention to a few keynotes. Such notes can be displayed as a notice so that they can be spotted easily with UAG Inline Notice Block.

WP – Search Block: Ultimate Addons offers a flexible WP – Search block that helps to add a search field on a page. Search bars deliver a great user experience by serving users the information they are looking for. Hence adding a great benefit to your website.

Review Schema Block: Write brief reviews for different items like book, movie, product, and publish them in style on your website. Get a chance to rank higher in search results with default schema support.

Learn More about UAG here.

For the past few years, we have been contributing to the WordPress community through WordCamps, free resources, contributions in WordPress core, and so on.

In 2020, while the situation was changing we still found ways to continue the efforts with our contribution.

WordPress 5.6 was released on the 8th of December 2020. It brought in a handful of new updates, new features, and the new Twenty Twenty-One theme.

WordPress 5.6 released by an all-women squad.

Many of our team members contributed to this release. We are proud to mention that Monika Rao, who is working on our flagship product, the Astra Theme, was a test lead for the WordPress 5.6 release.

We believe learning never ends. We are eager to learn new trends and upgrade our skills. We invested in our team and everything they need to gain more knowledge.

23 new members from different countries joined the company. We’re now a team of 74 creative individuals, from developers, designers, support staff, marketers, QA, content experts, and everything in-between.

We have team members working with us from the UK, Russia, Philippines, Poland, Indonesia, Bangladesh, Turkey, Serbia, Kenya, Sri Lanka in different time zones. While dealing with the COVID-19 pandemic and working remotely, we also enjoyed casual fun online-meets 🙂

At the start of 2020, we turned 11 years. We held a big birthday bash to celebrate this. Here are some crazy moments we from our celebration –

In this tough situation, we realized the importance of fitness. Team members are the building block of any successful business. To keep our team members motivated and workout regularly, we started an internal chat group.

We had discussions about a healthy lifestyle, information on exercise, a good diet, and other healthcare tips. We also had some challenges where team members participated online and had a lot of fun. Well, few lucky winners got surprise gifts sent to their homes.

Astra Team in Fitness Program

Supporting Communities During The COVID Pandemic

We understand 2020 has been tough for all of us. Since early 2020, most of us have been working remotely with a huge sense of uncertainty about the future. Livelihoods have been affected. Jobs have been lost.

We at Astra have gone the extra mile in helping our team members, clients, and those in need as much as we can.

We are donating Happiness-kits as part of the mid-day meal program. It helped to provide a meal or packed grocery kits to the marginalized and low-income segment of the society comprising of daily wage workers, migrant laborers, construction site workers, and needy people at old age homes and night shelters.

You could be a part of this greater cause and donate a Happiness Kit.

Apart from this, we continue serving 100 lunch meals daily to school children.

To help our community we contributed and spread little smiles.

Astra Team - Donation Camps

Astra in 2021 and Beyond!

We’re excited to continue working with you all – our incredible team, our dedicated users, and customers, and expand Astra onwards and upwards.

In 2021, we bring you Astra 3.0 – our biggest update yet! It will provide you a powerful Header Footer builder and more performance improvements.

Besides, this new year will bring you,

Many New features in Astra: We will extend header footer builder functionality further with more control over elements. You will also see SVG icons, a new color palette, a language switcher, and many more features.

Deeper Astra – WooCommerce integration: Astra is the best WooCommerce compatible theme. In forthcoming updates, you will see more controls over your Woo store.

Range of new Starter Templates: The Starter Templates library is continuously growing and we are working on adding more professional templates to it.

More educators on SkillJet with exclusive courses: SkillJet will continue to be even more valuable for our customers in the upcoming year. We will partner with more WordPress and Business experts who will share their valuable knowledge to help you grow your WordPress business.

Growing Support team: We are expanding our phenomenal support team so that we can help our customers succeed even better.

and much… much… more.

Once again, we thank every one of you for your continued support and faith in Astra, without which all this wouldn’t have been possible.

We wish you all a happy and successful 2021!

Astra Team

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