Get to Know the Team Behind Astra!

About Us

Our Story

There were numerous events in 2009, one of which was the founding of a little known company called Brainstorm Force (that’s us!). And since then we’ve built a range of WordPress products that power over 2 million websites.

We’re the people behind the Astra Theme, Schema Pro, Ultimate Addons, Convert Pro, Cart Flows and more. Our focus is always to stay committed to innovations and usability, while making our products more sustainable and reliable.

In Sanskrit, Hindi, and Marathi “Astra” means a weapon. In Greek – Astra means a star. Both justify the meaning of what we believe Astra is.

Astra is a result of hundreds of hours spent finding the pain points with current solutions, and then researching what users really want.

Astra is a combination of optimized code, ease of use, and is the complete package. A theme without flaws, a theme built for speed, built for business, built for your website. Regardless of your business type Astra is truly the best alternative theme to any other on the market.

It’s no doubt a valid question, and it’s true there are already thousands of WordPress themes on the market. From free solutions to paid solutions and everything in-between.

But you have to remember something… being the first doesn’t matter. Ok, now you’re thinking of course it does! Look at Google.

In fact, Google was years late to the search engine party with MSN, AOL, Yahoo! and others launching first. Just as Facebook was not the first social network!

To be the best, you don’t have to be the first. But really, why did we build Astra?

Well for the first 5 years at Brainstorm Force we were building websites for businesses and users like you. We found it difficult to find reliable themes that we could use as a good base and ones that didn’t regularly break on updating.

In the end we knew we could do better, we became sick of the back-and-forth process of testing updates on staging and them breaking as the developer hadn’t tested their release. 

There were also the lack of customization options, performance issues and general lack of quality themes we could use.

Something no doubt you’ve come across too.

So we set to work on building Astra to solve our own problem and as it turns out just a couple of years later and with over 1,200 new websites a day using Astra and 700,000+ active installs it also solves your problems too. 🙂

It didn’t happen overnight though, something often attributed to popular software particularly. Instead it took months of research, client feedback, development time, blood, sweat and tears to bring Astra to life.

Then in 2017 Astra was born. And what came next was nothing short of incredible.

Success! Success beyond our wildest dreams. We were blown away with the early adoption and success of Astra from the WordPress community.

As we had hoped for – our wonderful team created a WordPress Theme that was not only lightening-fast (faster), but also made websites lighter.

When we rebuilt the WP Elevation website we needed a theme that was aimed at web design professionals, was lightweight with a focus on speed & performance and was compatible with page builders. Astra won hands down.
Troy Dean
5/5
At Liquid Web we tested over 50 themes for WooCommerce - looking at both performance and price. Astra and Astra Pro cleanly beat the competition. It's why we recommend it to all our WooCommerce customers.
Chris Lema
5/5
At WPBeginner, Astra is one of our top WordPress theme picks because not only does it look great, but it's also optimized for performance. The best part is that Astra comes with hundreds of professionally designed templates for just about every industry, and it integrates with popular drag & drop page builders which makes it super easy for non-techy users to build a website.
Syed Balkhi
5/5
Astra is a simple, fully customizable & fast theme that I can wholeheartedly recommend to all Elementor users. I love the fact that it comes with dozens of pre-built sites that were built using Elementor and that can be used to create a full website with one click.
Ben Pines
5/5

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Our Values

A team is like a family, you work together day-in and day-out to touch the lives and businesses of others. For this you need a common understanding and values.

Which is why at Astra we have the following 7 pillar values that all our team deeply believe in and connect with.

  • It Is Always People First. The Brainstorm Force family and customer happiness is our number one priority.
  • Empathy — We empathy our colleagues, customers and all stakeholders at Brainstorm Force. We understand and share the feelings of another. Trust, loyalty and relationships are utmost important to us.
  • Quality — Focus on stability and reliability. Your business is important and any bugs can impact your brand image. We are laser focused on delivering the best quality.
  • Courage — Know others won't and do what others don’t.
  • Never SettleWe believe there is always a better way.
  • Keep things simple - Simplicity in everything we do both in user interface (UI) and user experience (UX).
  • Have Fun — Strive to make things purposeful and intuitive. Everything we do should be rewarding and enjoyable.

We believe in giving back to the community we belong to. Our developers continue contributing to WordPress core and build many useful plugins that are available for free on the WordPress repository. This is our way of thanking the WordPress community!

Apart from this we also serve 100 lunch meals daily to school children. This helps eliminate classroom hunger by implementing Mid-Day Meals countering malnutrition and supporting the right to education for socio-economically disadvantaged children. Our contribution to the society we live in!

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