Announcing Sigmize: A/B Testing for WordPress

If you have ever tried to run A/B tests inside WordPress, you already know how painful it can feel. 

• Tiny tests that barely matter. 
• Slow tools that interrupt your workflow. 
• Data that feels disconnected from what you actually want to know. 
• A dashboard that looks like it came from another decade.

After a few attempts, most people give up and hope a new headline or different button color will somehow fix conversions.

Sigmize changes that.

It pulls full-page testing, revenue tracking, heatmaps and session recordings into a single platform built for WordPress users who want clear answers. 

You can test complete layouts, new offers and redesigned funnels without code, without performance issues and without moving into a new editor.

In this post, we’ll walk you through what Sigmize does, how it works and why it avoids the problems that usually hold back A/B testing plugins. 

You’ll also see the standout features, practical use cases and how to run your first test.

What Is Sigmize?

Sigmize is an A/B testing platform designed to make serious testing achievable for everyday WordPress users. 

It lets you test full pages, alternative layouts, new offers and complete funnels with the builder you already know. 

You create variations exactly the same way you build the rest of your site.

The design goals were clear from the start. 

• Keep everything simple. 
• Keep the interface fast and tidy. 
• Avoid the clutter and friction of older testing tools with confusing menus and slow navigation. 

Sigmize focuses on clean workflows, easy setup and clear reporting.

You connect it through a WordPress plugin or a small JS snippet if your site sits outside WordPress. 

All data processing happens in the cloud so your hosting stays fast and your database stays clean. 

From the moment you set it up, it feels familiar and quietly powerful.

What Makes Sigmize Unique?

Sigmize was designed to make A/B testing accessible to anyone and to overcome the shortcomings of more established tools. 

Many of those tools are too complicated, too basic or too expensive for the value they offer.

Another problem kept showing up.

Almost every plugin stored temporary test data inside the WordPress database. 

That slows things down over time and makes cleanup messy. Sigmize avoids that completely by processing all data securely in the cloud.

The design also supports multi domain setups. If your marketing site and store run on different WordPress installs, Sigmize can still track conversions across both.

It also works with modern builders such as Lovable and Bolt, and platforms like Framer and Webflow. 

This helps agencies and growing businesses run tests across entire funnels without switching tools.

The Benefits of A/B testing

When you use A/B testing consistently, you start making decisions with clarity rather than hunches. 

You stop tweaking things without knowing if they help and you start seeing which changes create measurable results.

This applies to small business owners, agencies, store owners and everyday creators who want more value from their existing traffic.

Informed Decisions for Website Owners

Most people rely on instinct because they simply don’t have the time for deep analysis. 

A/B testing changes that. 

You learn what customers respond to, which ideas work and which ones fall flat. You stop chasing assumptions and start improving pages based on evidence. 

This reduces wasted effort and creates a clearer sense of direction for your site.

Higher Revenue for eCommerce Stores

For stores, A/B testing impacts revenue directly. You can test layouts, pricing displays, product information, bundles, discount presentations and checkout flows.

Small improvements compound over time. 

A slight lift in conversion rate or average order value produces meaningful increases in revenue. 

You get a clearer picture of what persuades people to buy and what makes them hesitate.

Clearer Insights for Everyone

Many sites focus on enquiries, signups or engagement rather than orders. A/B testing helps refine those goals too. 

You can test calls to action, page structure, testimonials, contact forms or promotional blocks.

Heatmaps and session recordings then reveal where people click, where they scroll and where they drop off. That insight helps you adjust pages with confidence.

How Sigmize Works

Sigmize shows different versions of a page to different visitors. Each visitor receives a cookie so they see the same version each time. 

This stability is vital when you want accurate test results and consistent user experiences.

You create variations inside the page builder you already use. 

Sigmize collects impressions, conversions, revenue and behaviour data, then calculates which version creates more value.

Everything appears in a single dashboard. You can see revenue per visitor, conversion rates, scroll behaviour, click patterns and drop off points. 

This helps you understand why one version performs better instead of just identifying the winner.

Top Features of Sigmize

We have tested countless features across different A/B testing tools and these make the biggest difference in everyday use.

Full-page Testing

You can test entire layouts, not just small elements. This sets you free to test bigger ideas that have a stronger impact.

It’s ideal for pricing pages, landing pages, checkout experiences and lead-gen funnels.

Revenue Tracking

Sigmize tracks orders, revenue, average order value, conversion rates and revenue per impression. 

You get a clear picture of which version makes more money. That focus on outcomes makes every test more meaningful.

eCommerce Support

WooCommerce, SureCart and EDD connect instantly.

Sigmize understands product data and checkout behavior inside WordPress so you can test promotions, pricing formats and product information confidently.

Heatmaps and Session Recordings

You can see how visitors interact with your pages. Heatmaps highlight activity. Session recordings reveal confusion, hesitation or friction. 

This behavior data strengthens your next round of tests.

Performance Friendly

All testing data lives securely in the cloud, not your WordPress database. 

This protects site speed and reduces hosting strain. Even large tests on busy stores stay smooth.

Privacy First

One key aspect of Sigmize that cannot be overstated is privacy. You’re using a SaaS platform to test your site, with your users on your pages.

This is another area where Sigmize delivers.

Adam Preser, co-founder of Sigmize recently said on Facebook:

Sigmize is now “Privacy By Design”. This means:

• No storage of user IP addresses.
• No form input data recording (such as emails, credit card, or text entries).
• No user-token or device fingerprinting.

Because none of the data captured can reasonably identify an individual, even when cross-referenced, it qualifies as anonymized data, not pseudonymized or personal data, and thereby falls outside the scope of GDPR for data subject risk.

We will be publishing a doc on all of this so it’s clear and documented.

Practical Use Cases for A/B Testing

Nearly every website benefits from testing but there are areas where Sigmize delivers major improvements.

eCommerce Stores

Stores can test product pages, pricing displays, offers, shipping messages and checkout layouts. Even small improvements influence revenue.

Example: A SureCart store tests two product layouts. One uses long descriptions and large visuals. The other uses a shorter benefits section near the price. 

Sigmize shows which version leads to more sales and why, backed by heatmaps and recordings.

Marketing Teams

Marketing teams can test landing pages, lead magnets, webinar registrations and ad traffic destinations.

Example: Two landing pages promote the same guide. One uses a short headline and a single form field. The other uses a detailed value pitch and more fields. 

Sigmize identifies which version converts best and highlights where visitors engage or drop off.

Affiliate Marketers

Affiliates can test comparison layouts, product highlights and CTA placement.

Example: A comparison table moves CTA buttons from the bottom to a position near core features. 

Sigmize shows the effect on click through rate and pinpoints the layout that drives more commissions.

Everyday Website Owners

Creators, bloggers and service providers can test contact pages, sign up forms and homepage layouts.

Example: A small business owner tests two service pages. One lists features in detail. The other uses a benefits summary with a clean booking button. 

Sigmize reveals which version leads to more enquiries, instead of leaving them guessing.

How To Use Sigmize

Sigmize was built to stay simple and we like it for that. 

WordPress users just need to install the plugin.

Non-WordPress users add a small JS snippet.

Once connected, you can start testing immediately.

Open the dashboard and select Experiments on the left.

Select the green New Experiment button at the top right.

Give your experiment a meaningful name and description and select Continue to Variants.

Add your URLs to the test, set the split percentage and select Continue to Goals.

There are lots of goals to choose from, including how far into a page people scroll, time spent on page, clicks, completed orders and more.

Once set, the next page lets you review everything before activating the test.

If you have used SureCart, SureForms or SureRank before, the UI will feel familiar.

It’s a mix of simple design, logical layout and smooth flow that we like.

It’s easier to use than most other A/B testing tools and should be more than enough for most WordPress users!

Final Thoughts on Sigmize

Sigmize brings full-page testing, revenue analytics, heatmaps and recordings into a single platform that fits naturally inside WordPress.

It supports the major eCommerce systems and common page builders while keeping your installation fast.

If you want reliable tests that drive measurable improvements, Sigmize gives you a practical and efficient way to get started.

It’s easier to use, cheaper and more targeted to WordPress users than any other solution!

Sigmize FAQs

Does Sigmize offer a free trial?

There is a free trial of sorts in the form of a 7-day no-quibble money-back guarantee. The site offers a no questions asked instant refund if you buy Sigmize and it doesn’t deliver the features you expect.

How are visitors counted in pricing plans?

Visitor limits in Sigmize pricing plans refer to unique visitors only, and are counted exclusively on your experiment variation pages, not across your entire website. Only visitors who interact with your A/B tests are counted toward your plan limit. The visitor count resets annually, giving you a fresh start each year.

Is Sigmize a WordPress plugin or a platform?

Sigmize is a platform, not a plugin. Split testing, heat maps and session recording are data-intensive. And it’s temporary data. You don’t want to put mountains of temporary data into your WordPress database because, even though you delete it from the interface, it’s still in the database.

Offering Sigmize as a platform means their servers do the heavy lifting, not your hosting plan or database. That’s good news for everyone.

How many sites can you use Sigmize on?

There’s no website limit. There is a 20 isolated workspace limit (think of them as clients) as well as a 50 team member limit. But there isn’t a limit on the number of sites you can connect and run an experiment on.