Free Makeup & Cosmetic Website Templates for WordPress

Find out if these makeup and cosmetic website templates are right for your business

12 professionally designed makeup and cosmetic website templates built for makeup artists, beauty stores, cosmetic brands, salons, and spas. Here’s what to know before you pick one.

Who these are for

These templates work best for makeup artists, cosmetic product sellers, beauty salons with a strong product focus, and cosmetic brands launching online. If you run a general beauty service business without a product or cosmetics angle, the salon or spa templates may be a better fit.

What comes in the box

Every template ships as a full demo import. Service or product pages, gallery sections, booking or shop areas, and contact forms come pre-designed and ready to edit. You’re replacing placeholder content with your own, not building page structures from scratch. Store templates come pre-connected to WooCommerce.

Performance and SEO

Astra loads under 50KB, which matters when potential clients are browsing beauty businesses on mobile. Local business schema markup is included on service templates, and product schema on store templates. No additional optimization plugins needed to pass Core Web Vitals.

Customization

Fully customizable with Elementor or the block editor. Built with clean HTML5 and PHP. Mobile-friendly and responsive across every device. LatePoint handles appointment bookings natively, and SureCart works for product sales without needing WooCommerce.

Built for client work

All templates are free to use on client projects. WCAG-accessible, translation-ready, RTL-compatible, and regularly updated for the latest WordPress releases. White-labeling available on premium plans.

Looking for a more specific beauty type?

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Makeup Artist

Appealing and stylish, two words that sum up the makeup artist template perfectly!

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Trusted by Freelancers and Agencies

Testimonials from Trusted Freelance and Agency Collaborators.

★★★★★

Changing themes is something that I have been wanting to do for some time and when I saw Astra, I knew that was going to be the theme for me. Its focus is on performance and it is built to work with all page builders. Moreover, Astra is built by Brainstorm Force, a team of developers you can trust. They make several very successful products for WordPress and have the experience to build things the right way.

Adam Preiser - Founder WPCrafter

★★★★★

At WPBeginner, Astra is one of our top WordPress theme picks because not only does it look great, but it's also optimized for performance. The best part is that Astra comes with hundreds of professionally designed templates for just about every industry, and it integrates with popular drag & drop page builders which makes it super easy for non-techy users to build a website.

Syed Balkhi - Founder WPBeginner

★★★★★

At Liquid Web we tested over 50 themes for WooCommerce - looking at both performance and price. Astra and Astra Pro cleanly beat the competition. It's why we recommend it to all our WooCommerce customers.

Chris Lema - VP - Liquid Web

Troy Dean - CEO & Co-founder WP Elevation

★★★★★

When we rebuilt the WP Elevation website we needed a theme that was aimed at web design professionals, was lightweight with a focus on speed and performance and was compatible with page builders. Astra won hands down.

Troy Dean - CEO & Co-founder WP Elevation

Save Countless Design Hours With Professional Templates

Create professionally designed websites in minutes with Starter Templates. Responsive website templates that look and perform best on any device.

No More Looking for Inspiration or Starting From Scratch

Say goodbye to trying to find inspiration or starting from scratch. Our 30+ niche templates offer a quick and easy solution for building your website. Mix and match readymade sections and effortlessly create your unique design.

High-converting, Expertly Designed and Performance-optimized

Starter Templates offer unparalleled performance with faster loading websites that are fully customizable and responsive. Customize them to fit your brand and they will always look great on any device, no matter the screen size or resolution.

Step-by-step Tutorials and One-to-one Support

We provide step-by-step tutorials and one-to-one support to ensure your success. Millions of people are already using Starter Templates to create stunning websites with ease. Join them today and experience the power of Starter Templates!.

Frequently Asked Questions

Answers to your common queries

Do I need a website for my makeup or cosmetics business?

Yes. Most clients and customers search online before booking a makeup artist or buying cosmetic products. A professional website lets you showcase your work, list your services or products, and give people a clear way to book or buy.

Are these makeup and cosmetic website templates free?

A mix of free and premium templates are included. Free templates are available immediately. Premium designs marked as Pro require an Astra Pro plan, which also unlocks additional customization options, priority support, and the full template library.

Can I sell cosmetic products directly from my website?

Yes. Store templates in this collection come pre-connected to WooCommerce so you can sell products, manage inventory, and take payments from day one. SureCart is also available as a simpler alternative if you prefer not to use WooCommerce.

Can clients book makeup appointments through my website?

Yes. LatePoint integrates with these templates and lets clients book appointments without leaving your site. No coding required and the booking experience matches your site design automatically.

Can I use these templates to build a website for a makeup artist portfolio?

Yes. Several templates in this collection include gallery and portfolio sections pre-built as part of the full demo import. You replace placeholder images with your own work and the structure is already there.