Almost every product page has a place for testimonials and reviews. They have become so ubiquitous that any websites without them seem suspicious or not trustworthy. The “social proof” of other users’ good experiences is a critical aspect of building trust with your visitors.
If you’re promoting a business or product, testimonials instill confidence that can speak much louder than your marketing copy alone. In fact, social proof has been shown to increase conversions by up to 34%. They really are that powerful!
If you take a look at our own Astra WordPress theme website, you’ll see that we proudly share our 1.6 million users and recommendations from top WordPress minds like Syed Balkhi. Why do we do this? To help our users understand that a lot of people love using our theme.
In this post, you’ll learn why testimonials are so important and how you can easily add them to your own website. We’ll also cover the ten best plugins for doing so.
What Is a Testimonial Plugin?
A testimonials plugin allows you to add testimonials, which are comments or reviews that give a positive impression of your product. These testimonials can come from users, clients, other individuals in your industry, or anyone that helps portray your business in a positive light.
While some themes come with this section built in (such as Astra), other themes don’t. In this case, you’ll need to use a testimonial plugin to add this functionality.
Why Should You Add Testimonials?
You might be skeptical of the need for testimonials. Plenty of sites don’t use them. After all, isn’t the product the only thing that truly counts?
Not quite. When it comes to making a sale, testimonials can often be the deciding factor.
Have you ever walked by a store with a long line outside and thought to yourself, “I wonder what that store is selling? It must be good.” Maybe you even got in line yourself.
This is called social proof. It’s a term for the simple idea that if other people like something, then it must be good. It’s a factor of human psychology that goes back millennia and is extremely useful when it comes to selling.
By presenting positive views of your product, you reassure users that you are trustworthy and that your product is as good as you claim it is.
However, you should always only use real testimonials and not fake or generic seeming ones. Add as much information as possible to each testimonial: name, company, photo, and so on.
Adding fake reviews have backfired for many people, ending careers in the process. Play it safe and only use real reviews!
In 2021, virtually every consumer checks online reviews of a product before purchasing it. Amazon was one of the first websites to strongly focus on providing customer reviews, and it has certainly paid off!
Testimonials are an easy way to take advantage of this phenomenon.
Another often-ignored benefit to including testimonials is that potential customers will relate to actual customers. In other words, the right testimonials can help people envision themselves using your product.
This is how most fashion advertising works: we want to look as good as the model, so we buy the clothes.
One of the best ways to do this is via highly targeted landing pages. For example, if you sell an email marketing plugin, create landing pages for the different types of people that might use it. That probably includes small business owners, magazine editors, journalists, just to name a few.
Create a landing page for each one. For example, “My Plugin for Journalists.” Then, add testimonials from journalists that use your product on that page. These will give you a ton of social proof!
What to Look For in a WordPress Testimonials Plugin?
There are many different plugins available, so let’s talk about what you should look for when selecting one for your project.
Ratings and Reviews
While some testimonials are just text-only, it can definitely be helpful to add ratings, 5 star reviews, and other detailed elements to your testimonials section.
This depends on the particular nature of your industry, but for most websites, the more detail that a testimonial provides, the better.
Functionality and Features
How complex is your project? Do you need a lot of features, or just a few? When selecting a testimonials plugin, consider exactly what features you’ll need and if the plugin can offer them.
Some plugins are easier to use but lack certain critical features. If you are just looking for a simple way to display testimonials, a plugin like this might do the job. However, if you need more powerful features, you should probably consider a dedicated, professional plugin that comes with a huge library of features.
You should also consider your future growth: if your site grows in the future, will this plugin be able to keep up and adapt with your new needs?
Support and Maintenance
Maintenance is an underappreciated aspect of choosing a WordPress plugin, and testimonials are no different. If you go with a free plugin, it’s likely that you’ll have less access to support and less frequent maintenance.
Depending on your site, this may or may not be important to you. However, do be aware that many free plugins will only provide support via the official WordPress plugin repository. If you have a high-traffic site with significant revenue, it may be worth it to invest in a paid plugin with quick support times.
Best Plugins for Adding Testimonials to Your WordPress Website
|Strong Testimonials||Ranges from $49 to $149||Powerful paid plugin with tons of features|
|Thrive Ovation||Starts at $19 per month, paid yearly||Easily turn comments into testimonials + other useful features|
|Easy Testimonials Pro||Starts at $99 per year||Tons of themes and options for collecting and displaying|
|Testimonial||Free, with paid version starting at $39 per year||Basic free plugin with most essential features|
|Testimonial Builder||Basic free version available, paid version is $14 for 6 months||Tons of designs and templates to display testimonials|
|Jetpack||Free with premium plans from £4 per month||Toolkit plugin that includes testimonials section|
|Site Reviews||Free with paid plans starting at €89 per year||Add reviews to your site|
|Custom Facebook Feed Pro (Reviews Extension) – Smash Balloon||Main plugin is $49 a year + $19 for the Reviews extension||Extension for popular plugin to display Facebook reviews on your site|
|Custom Twitter Feeds Pro – Smash Balloon||Starts at $49 per year||Extension for popular plugin to display Twitter feed on your site|
Now let’s examine the top ten plugins available for adding testimonials to your WordPress site.
Strong Testimonials is a powerful plugin filled with tons of options for collecting and displaying testimonials. You can create submission forms from a variety of premade templates, assign testimonials to custom post types, and then present them in a SEO-friendly way.
While there is no free version of the plugin, it is reasonably affordable.
Strong Testimonials is a good choice for sites that need to display large numbers of testimonials in different layouts.
- Collect testimonials from users via different types of forms
- Automatically present testimonials in a SEO-friendly format
- Used by over 100,000 people
- Reduce spam
- Assign testimonials to certain custom post types
- Predesigned templates
- No free option
- No free option is available
- The basic plan starts at $29 for one site and one year of support
- Advanced plans range from $49 to $89
Thrive Themes is a company that makes WordPress themes and plugins. One of these plugins is called Ovation, which makes it easy to collect and share testimonials on your site. Its key feature allows you to quickly gather testimonials from both your WordPress site comments and social media sites like Facebook and Twitter. You can then display these testimonials in a variety of formats on your website.
Thrive Ovation is an awesome choice for sites that want to manage a large number of testimonials in an efficient and time-saving manner.
- Transform WordPress comments into testimonials with one click
- Import comments from Facebook or Twitter and display them on your site
- Collect testimonials automatically by setting up landing pages, forms, and blog posts
- View all WordPress comments, social media comments, and other testimonials in a single dashboard
- Use tags to find the perfect testimonial for any situation
- Automatically send “permission” emails before publication to make sure clients agree
- Display testimonials anywhere with shortcodes or the Thrive theme
- Insert testimonials dynamically based on tags or other markers
- May be too powerful for those just looking for a simple testimonial plugin
- Somewhat expensive
- No free version is available
- There is no monthly plan; you must either pay yearly or quarterly. The yearly plan is $19/month ($228 total) while the quarterly plan is $30/month ($90 total.)
Easy Testimonials Pro is a powerful plugin that has options for collecting and displaying your testimonials. There are over 100 different theme options for displaying your testimonials, forms for customer submission, and lots of other customization possibilities.
Best of all, everything is well-designed and easy to use.
If you want to display testimonials in a variety of themes and styles, Easy Testimonials Pro may be a good choice.
- Easily import and export testimonials
- Display testimonials in a slideshow
- Submission forms
- 100+ themes for displaying testimonials
- SEO Boost to make testimonials more SEO-friendly
- Anti-spam protection
- Somewhat expensive
- Personal plan for 1 website is $99/year
- Business plan for 3 websites is $199/year
- Growth Bundle plan for unlimited websites is $599/year
Testimonial is a free plugin for WordPress that lets you display testimonials, reviews, or quotes via shortcodes. There are numerous input fields, including image, title, tagline, content, reviewer name, rating star, and reviewer position/identity.
The basic version comes with most of the functionality that you’ll need, but if you want access to extra themes and other customization options, you’ll need to get one of the premium plans.
If you need a free plugin with a strong set of features, give Testimonial a try!
- Responsive and mobile-friendly
- Shortcode generator to quickly customize the appearance of testimonials
- Turn on autoplay to rotate through testimonials, plus control its speed
- Control the maximum number of testimonials to show
- Show or hide elements, including name, rating, star rating, and other fields
- Organize how testimonials are ordered
- More themes are only available in the premium plans
- Basic free plugin with most features
- Testimonial Pro has more themes and customization options, plus a year of support.
- 1 site for $39 per year
- 5 sites for $99 per year
- Unlimited sites for $199 per year
Testimonial Builder lets you add an unlimited number of testimonials to your site. You can place them in any page or post via shortcodes, or in a widget directly. The customization options are extensive and include font style and family, color, and image layout. The testimonials themselves have fields for name, designation, content, and a custom link.
The pro version of the plugin adds over 100 slider templates, 55 grid templates, a front end submission form, a ratings feature, and over two dozen other features.
- Unlimited testimonials
- Slider and grid templates
- Front-end submission form
- Ratings feature (premium only)
- Customization options for fonts, colors, and layouts
- Everything is added via shortcodes
- Ratings only included in premium plugin
- Basic free version has many features
- Premium Pro is $14 for 6 months on one website
- Premium Business is $42 for a lifetime license for unlimited websites
Jetpack is a toolkit plugin for WordPress that adds a lot of functionality including enhanced security, integration with other platforms, faster loading times, extra customization, and more.
Jetpack also includes a custom post type called Testimonials, which make it easy to post testimonials and quotes on your WordPress site. Learn more about testimonials in Jetpack on their website.
Many WordPress users already have Jetpack installed, so if you’re looking for a quick way to display testimonials, try the Jetpack custom post type.
- Easily create testimonial pages just like other WordPress pages
- Completely free
- No easy way to publish testimonials directly from the form
- Free plan has essential features
- Paid plans are primarily for other Jetpack features
7. Site Reviews
Site Reviews is a simple free plugin that allows users to submit 1-5 star reviews. It is very easy to install and set up. The basic free version has many features like categories for reviews, only displaying approved reviews, notifications upon submission, and more.
However, to use extra features like filtering, sorting, and creating custom submission forms, you’ll need to purchase one of the extra add-ons.
If you want a simple free plugin to display reviews, give Site Reviews a try. But, if you need any more advanced features like filtering and sorting, you’ll need to pay.
- Keep best reviews pinned to the top
- Require approval before reviews are posted
- Only accept reviews from logged-in users
- Send notifications when reviews are submitted
- Create categories for reviews
- Create a blacklist to block certain words, phrases, IP addresses
- Import third-party reviews
- Extra features can be expensive
- Basic version of the plugin is free
- Paid add-ons include the ability to add images, filter and sort reviews, and create custom review submission forms. These are purchasable for $29 each or $79 for all of them together.
8. Custom Facebook Feed Pro (Reviews Extension) – Smash Balloon
Smash Balloon is a software company that sells many different plugins for WordPress. One of these is Custom Facebook Feed Pro, which enables you to display your Facebook feed in a number of ways.
An extension available for this plugin is called Reviews. This extension allows you to display reviews from your Facebook page. It is very simple to use and can be set up in a matter of minutes.
You can choose which reviews to display (only 5 or 4 stars, for example) or modify the output with a number of different shortcodes.
If you want a very simple way to display Facebook reviews on your site, Facebook Social Reviews Feed is a solid choice.
- Customize the appearance of the feed with different shortcodes
- Only include reviews with certain star counts (5 stars, 4 stars, etc.)
- Customize the design and colors
- Hide reviews without text
- Limited functionality
- Expensive for only a single feature
- The main plugin starts at $49 a year
- The additional reviews extension is $19 per year
Another one of Smash Balloon’s plugins is called Custom Twitter Feeds Pro and it does exactly what the name implies. It lets you embed a custom Twitter feed on your site. Since many people share their opinions about products on Twitter, it’s a great source of potential testimonials.
This plugin has many customization options which help you narrow down the types of tweets that will appear. You can even combine different feeds into one. Then, you can embed them via shortcodes or in a Gutenberg block.
If you want to display Twitter testimonials on your site, give Smash Balloon a try!
- Easy setup
- Add feeds with shortcodes
- Multi-column masonry layout
- Tons of customization options
- Match the design of your brand
- Display feeds from different users or hashtags
- Focused exclusively on Twitter
- There is no free version available.
- Smash Balloon sells numerous plugins. The Custom Twitter Feeds Pro plugin starts at $49 per year and ranges up to $149/year. To purchase all of the Smash Balloon plugins (including the Facebook Social Reviews feed plugin above), it costs $299/year.
All of the plugins listed above are great choices. But, if we have to pick our favorite ones, they are these three:
- Jetpack for a basic free way to add testimonials to your site with minimum hassle. You likely already have it installed, so it’s just a matter of opening the settings panel in your WordPress dashboard.
- Thrive Ovation if you want an easy way to automatically gather lots of testimonials from your site and social media. The review-gathering features are truly impressive.
- Strong Testimonials if you want a highly customizable way to display testimonials on your site.
You should now understand the importance of testimonials. Social proof is a powerful thing and should never be disregarded. Hopefully, one of the plugins above will be the perfect match for you!
The important thing is to make sure you add testimonials, no matter how you do it. As we discussed above, their impact on sales is well-established and absolutely worth your time. It is not uncommon to increase revenues by 20 or 30% after adding good reviews from real customers.
Do you utilize testimonials on your site? What are your tips and tricks for getting users to share them And do you use one of the plugins we mentioned in this article? Let us know in the comments!