SureForms: The Form Builder You’ve Been Waiting For?

Tired of wrestling with clunky form builders?  Dream of building intelligent forms that don’t require a PhD in coding? 

If so, SureForms may be the answer.

It promises to simplify form creation, offering a user-friendly experience without sacrificing features.

Does it work? How does it compete with other form plugins? Does it deliver on those promises?

Find out in our in-depth SureForms review!

We dive deep into everything SureForms has to offer, from its intuitive interface and drag and drop simplicity to its powerful features and integrations. 

Whether you’re a seasoned pro building complex surveys or a small business owner just trying to collect customer feedback, SureForms might just be the form builder you’ve been waiting for. 

What Is SureForms and What Can It Do?

SureForms is a form builder plugin for WordPress. The intent behind it is to enable anyone to build intelligent forms quickly and easily while looking good at the same time.

The real magic happens when you use the AI to help build your forms. Simply tell it what you want and it will do the rest.

In a minute or less, you’ll have a fully working form with the fields you specified ready to add to your website.

We’ll soon see if reality matches those bold claims…

Key Features

SureForms launched with something of a bang in 2024 and has already exceeded 50,000 installations just 3 months later.

That tells us a lot about the form plugin already but we think there’s much more to discover.

Key features include:

AI form builder	Page builder integration
Multi-step forms	Instant forms
Conversational forms	Simple controls
Impressive usability	Responsive forms
Generous free version	Competitive pricing
Great support	Quality documentation

Pros and Cons of SureForms

Here’s what we think are the pros and cons of SureForms :

Pros	Cons
👍AI form building	👎Advanced forms premium-only
👍Beautiful readymade forms	👎Not as many features as competitors
👍Well-designed and easy to use	👎Some features still ‘planned’
👍Instant form pages
👍Smart form editor
👍Supports advanced forms
👍Cheaper than rivals

A couple of the cons are down to SureForms being relatively new. 

We know the developers have plans to add more features soon, but we’re reviewing it as you would currently be able to use it.

SureForms Pricing

SureForms has a free version and 3 paid plans, Starter, Pro and Business.

Free – $0

The free plan is ideal for trying before buying. You can create most form types and even test out the AI.

• Limited AI forms
• Basic form types
• Some customization options

Starter – $59

The Starter plan is the first premium option and adds:

• Use on 1 site
• Unlimited AI forms
• Advanced field support
• Multistep forms
• Webhooks

Pro – $149

The Pro plan adds the following to Starter:

• Use on 10 sites
• Conversational forms
• Zapier integration

There are additional features planned, such as digital signatures and payment support. 

Those are not currently available so we’re not counting those.

Business – $199

The Business plan is the top tier plan and adds the following to Pro.

• Use on 1000 sites
• A custom app builder

There are additional features planned, including calculations, a PDF generator, quizzes and surveys and polls.

Like with the Pro plan, we won’t count them as part of the plan until release.

Pricing is competitive compared to Fluent Forms and Gravity Forms.

• SureForms is cheaper than Fluent Forms but offers fewer features. 
• It’s also cheaper than Gravity Forms (except Starter) but has fewer integrations.

We wouldn’t mark SureForms down for that just yet though. 

The two other form plugins have been around a lot longer so have had more time to add features and integrations.

How Does SureForms Compare to Rivals?

As you’ll probably know, there’s a lot of competition in the form plugin space.

There’s Fluent Forms, Gravity Forms, Contact Form 7, WPForms, Ninja Forms and many others.

Each has their own unique take on form building, so how does SureForms compare?

Rather than compare it to every form plugin, let’s compare it to the two market leaders.

	SureForms	Fluent Forms	Gravity Forms
Best for	Popular forms	Most form types	Most form types
AI features	✅	Via ChatGPT	❌
Customization	✅	✅	✅
Form design	Detailed	Advanced	Medium
Form builder	✅		✅
Page builder integration	✅	✅	❌
Conditional logic	✅	✅	✅
Multi-step forms	✅	✅	✅
Conversational forms	✅	✅	via addon
Complex forms	✅	✅	✅
USP	AI/ease of use	Templates/flexibility	Addons
Ease of use	9/10	8/10	7/10
Free version?	✅	✅	❌
Price	Free/$199	Free/$63-$239	$59-$259

SureForms

SureForms is designed to be both simple to use and powerful in action. 

While it doesn’t have the same breadth of features as competitors, it has only been out a short while and the developers have bold plans!

We particularly like:

• Well-designed dashboard
• Amazing ease of use
• AI is a gamechanger
• Page builder integration adds options
• Ambitious development roadmap

What you need to know: SureForms only launched in October 2024, yet has an impressive number of updates and feature additions already under its belt.

Fluent Forms

Fluent Forms has been around far longer so has had more time to develop.

We particularly like:

• Drag and drop form builder
• Advanced styling options
• Payment and donation support
• Conditional logic
• Conversational forms
• Readymade form templates

What you need to know: Fluent Forms is almost as usable as SureForms but has been around much longer so has had more time to add essential features.

Gravity Forms

Gravity Forms has also been around for a while and has lots of features, many provided by addons.

We like:

• Visual form builder
• Multi-page and paginated forms
• Data collection and secure storage tools
• Anti-spam and security auditing
• Over 500 webhooks
• Addons for everything

What you need to know: Gravity Forms doesn’t quite compete on ease of use but there are lots of form options. It’s a shame many features require addons though.

What People Are Saying

While we have tried to be as objective as possible, it’s always useful to have a completely unbiased opinion.

With that in mind, here are 3 of the many reviews SureForms has received so far.

Using SureForms

With the background out of the way, let’s get to the good stuff. 

Just how easy is it to use SureForms? How quickly can you create forms and how good are they?

To put SureForms through its paces, we’re going to create 3 different types of popular forms:

• A basic website contact form
• An event registration form
• A newsletter signup form

Even though SureForms can handle multi-step forms, dynamic data and more, most users will create a variation of these 3 forms.

That’s why we’ll stick to these three rather than get too technical with payment gateways or conditional logic.

First, let’s take a quick look at the dashboard.

The Dashboard

The SureForms dashboard is where you’ll spend a lot of your time once your forms are up and running.

It’s where you can check how many times forms have been submitted, see responses and create new forms.

• The Create New Form button takes you to the form builder
• View All Forms shows you all the ones you have created so far
• View All Entries lets you see all form submissions

It’s all very straightforward and seems designed to make managing a website as simple as possible.

You’ll also notice a SureTriggers integration button at the bottom right. 

SureTriggers is from the same developer and adds almost unlimited automation potential to your forms.

Manual vs AI

We have mentioned manual form building and AI a few times now, so let’s get into it here.

When you create a new form, the first screen you’ll see will ask if you want to create a form from scratch or use AI.

Both deliver great forms, just in different ways.

Building from scratch takes longer but is still a simple way to build a form. 

As it shows us more about how the plugin works, we’ll create the first form manually and the others using AI.

Build a Contact Form From Scratch

While most WordPress themes come with contact forms, creating one means you know exactly how it works and can fix it if things go wrong.

Here’s how to build a contact form from scratch. We’ll show you the AI version in a little while.

Select Create New Form from the dashboard and select Build from Scratch on the next screen.

You’ll see a window that looks very much like the WordPress editor. That’s apparently on purpose.

If you’re familiar with how WordPress works, you’ll be familiar with how SureForms works.

Select the plus icon in the center to add a field to your form.

A menu will appear, the same as the editor.

You can select a field from the menu, search for it or choose Browse all to open up the field menu on the left.

We added a text field from the menu to collect the person’s name.

Select the text field block and the menu on the right will change dynamically, just like it does when creating posts or pages.

Repeat for the second name and add another field for the email address.

We also made the email address a required field, added address validation and email confirmation using the toggles on the right.

You can also add help text for all fields if you want.

Next, we added a text area at the end where the visitor could add their message.

If you look above each field, you’ll see generic titles like Textarea or Text Field. 

They aren’t very helpful so let’s change those to provide direction to visitors.

Double click on each title and change it directly within the field.

Your form should end up looking like this:

Once done, give your form a name at the top of the page and hit Publish at the top right.

If you select the blue View Form button, you’ll be taken to see the form from a visitor’s perspective.

You’ll probably want to style the form to fit into your theme, but don’t do it just yet as SureForms has another trick up its sleeve which you’ll see in a minute.

Select SureForms > Forms and copy the shortcode for your form.

Open your contact page in WordPress and locate the existing form.

• If the page uses a shortcode, replace it with the one you copied. 
• If it uses a form block, replace it with the SureForms block and select the form name from within the block.

Either way, select the blue Save button at the top right to save the changes.

Now view your contact page as a visitor would to check your form looks okay.

If you’re using a theme like Astra, the form will inherit the font family from the theme and fit right in!

Even though the form looked different in the preview, it automatically fits right into your theme design. As long as you use a quality theme.

We found that process simple. It’s very similar to other form plugins but with some nice usability improvements.

The fact the form inherited the fonts was an added bonus!

Build a Contact Form With AI

Now you know how SureForms works, let’s show you how quickly you can build the same contact form using AI.

Select SureForms > New Form from the WordPress dashboard.

This time, select Build with AI.

The next page will ask you to describe what type of form you want to create.

You’ll also see some AI prompts underneath the text window. 

We could select Create simple contact form but this would be a very quick walkthrough if we let AI do all the work!

If you’re building for yourself, you could select an AI prompt and publish your form even faster than AI.

We’ll add some text instead, so we can test how good the AI is.

We asked SureForms to:

“Build a contact form with a name box, email address box and a free text box for the message.”

Here’s what it created:

It took less than 30 seconds and gave us exactly what we asked for. Not bad at all.

We won’t repeat the customization or publication process here as it’s exactly the same as before.

While this is a simple form, the AI did well and delivered on brief, so it gets our vote.

Build an Event Registration Form

Now let’s see how SureForms handles a slightly more complicated form.

This time we’ll create an event registration form. It’s another common use case so it will be good to see how it handles it.

Typically, an event registration form will include:

• Name
• Address
• Email or phone number
• Number of attendees
• Address (optional for payments or tickets)
• A text field for comments or extra information

So let’s ask SureForm’s AI to build us one.

Select SureForms > New Form > Build with AI to begin.

You can use whatever prompt suits your needs.

We used: 

“Create an event registration form with fields for full name, email address, phone number, number of attendees and a text field for comments.”

Here’s what it created:

The AI took around 45 seconds to create this form and delivered it exactly as requested.

Again, not bad for a free form builder!

Even though AI created the form, you can still add or remove fields and customize it using the menus on the right.

Build a Newsletter Signup Form

Another popular form type is the lead generator. So let’s build a newsletter signup form that collects email addresses.

You’re probably as familiar with how this works as we are by now.

SureForms > New Form > Build with AI 

“Build me a newsletter signup form that includes fields for name and email address.”

Interestingly, this time, the AI included a GDPR checkbox to help compliance within the EU. 

While not strictly necessary in other regions, it’s a smart addition.

You could add company, area of interest and other fields, but the simpler a signup form, the higher the conversions…

If you want to add an incentive like a free download in return for an email address, you can add a Google Drive link to the confirmation email.

We found it fast, simple and so easy to do.

Open the form and select Form Confirmation from the menu on the right.

Adapt the message in the center and add the URL of the download.

That’s how easy it is to create a lead generation form with SureForms.

We have to say, having used many form plugins in our time, this has to be the fastest, easiest way to create forms.

Sure, most plugins are introducing AI, or will be soon, but this is here now and it works.

SureForms can also create instant form pages, a form and web page all in one.

We didn’t test that as we’re more interested in how the form plugin worked with existing websites.

Watch this video if you like the idea of instant form pages:

Advanced Configuration Options

SureForms makes short work of creating and adding forms to WordPress but it does have a few more tricks.

Open a form for editing and you’ll see some menu options on the right.

Select any option and a new configuration window will appear.

Select a tab on the left to:

• Change the form confirmation
• Set up email notifications from each form submission
• Ensure GDPR compliance
• Integrate with external applications
• Add custom CSS.

You can tweak each form to behave differently to deliver a truly unique experience. 

That’s a smart feature as it’s optional and it adds another level of customization.

Other plugins offer something similar like the editor sidebar in Fluent Forms, but this has to be one of the most intuitive ways to edit forms we have seen so far.

Are You Using SureForms Yet?

So what do we think of SureForms?

We think it’s the easiest way to build forms for WordPress. 

While most of the main features exist in other form plugins, SureForms somehow does everything better. From quick form creation to simplicity of customization.

Then there’s the AI.

Sure, we didn’t ask it to create anything too complex, but we did ask it to create the most common forms we see on websites.

And it delivered!

That, along with the price, features and obvious enthusiasm of the team behind it make it an easy recommendation.

Have you tried SureForms yet? Do you have any feedback? Tell us your thoughts in the comments!

SureForms FAQs

We aimed to have answered all your burning questions about SureForms, but here are a few extras just in case.