Have you ever felt the need to change your homepage design? You know, those times when you browse through a competitor website and wished you could include a similar feature or change your homepage design accordingly?
Or, you may also be rebranding your business or changing your business goals. You may even have homepages tailor made for different occasions or seasons, such as an end of season sale, a winter sale, black friday, and other special events.
If nothing else, you may just want a more attractive homepage than the WordPress default one.
How do you go about creating customized pages and setting them up as your homepage in WordPress? Can you display different homepages for different occasions?
Yes you can!
Your homepage sets the tone for your entire website.
Conveying the right message upfront will influence how visitors feel about your website and your business. Convey the wrong message, and your visitors may decide to leave even before they explore further.
Getting the proper homepage designed and conveying the right message is an ongoing process. What works today needn’t necessarily work tomorrow. It’s a constant process of understanding what the customer wants and making those changes on your homepage.
You’ve got to be responsive to making these changes periodically.
An ideal homepage must be
- Easy to navigate
- Engage visitors and help start a conversation
Fortunately, it’s easy to make those changes on your homepage.
This article will walk you through how to create a homepage, edit an existing homepage, and set a customized homepage.
The first impression is the best impression! That’s precisely what your website homepage accomplishes.
Your homepage is the first page that a visitor sees when they type your URL in the browser. Based on what your homepage conveys, your visitors may or may not take the next step.
The next step can be clicking a link, subscribing to the newsletter, engaging with your content, or venturing further into your website.
The homepage should convey what your site is all about and how you can help your visitors. The ideal homepage must also have a CTA (Call-To-Action) to lure visitors into taking the next step.
For example, our Astra homepage conveys a simple message, being the most popular WordPress theme on the market. We also communicate our USPs of being the fastest, lightweight, and the most customizable WordPress theme.
Additionally, we have a straightforward CTA, Download Now, as shown in the image above.
This straightforward approach means users know exactly what’s on offer, why they should choose Astra and what they need to do next. All things a great homepage should communicate.
Now that we know what a homepage is, let’s understand why we may need to change it.
When you install WordPress, the default homepage may not necessarily be an impressive one. In some cases, the homepage displays your recent blog posts.
If you are running a blog, this works just fine.
However, let’s say you wanted to create a business website or an eCommerce site. Ideally, you’d like to showcase your business goals, the USPs, promote your products, and engage your audience.
In such cases, you need a more appealing and attractive homepage. One that creates that essential first impression.
Fortunately, WordPress makes it simple for you to edit and change your homepage.
But be vary of the fact if you have started a blog, an eCommerce store, or another website, the homepage is likely to be quite different than a company’s homepage.
For blogs and magazines, it’s likely to be a list of the most recent posts. For eCommerce stores, it’s likely to be a list of products currently being sold. And for many other websites, it might simply be a single page with some text or images.
So, how do we change the homepage? Let’s dive in!
Hello! My name is Sujay and I’m CEO of Astra.
We’re on a mission to help small businesses grow online with affordable software products and the education you need to succeed.
Ok. First things first!
What’s a static homepage, and what’s a dynamic homepage?
A static homepage, as the name suggests, is static. It doesn’t change. Most corporate and business websites are predominantly static.
Compare that to an eCommerce store, a news website or a blog. They change constantly. News websites may change every hour, or even faster. These sites are called dynamic websites. Their homepages change frequently, hence, dynamic homepage.
Static pages can also incorporate some dynamic content and elements into them. For instance, you could include a live stock market feed on a website dealing in financial products.
So, do you want to display a static homepage or a dynamic homepage?
Let’s go ahead and create a page each for your static homepage and the dynamic blog page.
You could design the homepage based on your requirements. We’re skipping that step here.
Click Publish once you are done.
Repeat the above steps for your blog page. We’ve gone ahead and created a page named ‘My New Blog Page.’
If you want your homepage to display the latest blog posts, you can choose the ‘Your latest posts’ option. Alternatively, if you select the ‘A static page’ option, you can explicitly select the homepage and posts page from the options available.
For instance, we’ve selected the pages we just created, i.e., ‘My New Home Page’ and ‘My New Blog Page’ for the homepage and posts page, respectively.
Click Save Changes once you are done and for the changes to reflect on the live site.
Ok, a word of caution here.
Considering you are updating your live site, it would be good to put your site into maintenance mode before changing the homepage. More so, if you already have people visiting your site.
Using SeedProd, you can have a maintenance page up and running in a matter of minutes.
Just in case you’d like to add an extra layer of safety, consider backing up your WordPress site. Using WordPress backup plugins such as UpdraftPlus, you can not only have your entire site backed up, but also have them stored in the cloud automatically.
For a detailed step-by-step guide, check out our article on how to backup your WordPress site.
An alternative method to set your homepage is by using the theme customizer.
Similar to the previous occasion, set the homepage and posts page from the dropdown list. When you are done, click on Publish.
And that’s how simple it is to set the homepage and blog page on your WordPress site!
While it’s entirely up to you on how and what you’d like to display, we’ll run you through different ways in which you can design and customize your homepage.
WordPress themes come with a basic homepage design. While they may serve the purpose, you may need to edit and customize them to suit your requirements.
You can do that using the theme customizer.
Head over to Appearance > Customize to launch the customizer.
The customizer provides a preview of your homepage while you edit. This way, you get to see precisely how your edits affect the website in real time.
None of the changes will reflect on the live website unless you click on Publish. So, you’re free to play around with the customizer.
Here are a few guides to editing different parts of WordPress websites:
If you’d like to create amazing homepages and websites in a matter of minutes, consider using our Astra’s website templates.
With 150+ professionally designed and ready-to-import website templates, you’ll be able to launch a full-fledged website just like that!
With the recent edition of the WordPress block-based editor, Gutenberg, you can not only create content and blogs but also create beautiful website layouts.
Like the building blocks used in construction activities, Gutenberg uses blocks for each element to create your pages. The blocks include elements such as text, images, header images, forms, and many others.
While you can choose to create a homepage from scratch using the various block elements in Gutenberg, we suggest that you consider Astra Starter Templates. They enable you to build and publish beautiful web pages in no time.
We have some professionally designed templates explicitly meant for Gutenberg.
Just in case you’d like to extend the available blocks with Gutenberg, we’ve got good news for you! You can download and install our Spectra for free.
You have a range of new block elements to choose from, such as infobox, impressive grid layout for your blog posts, price list, social share, testimonials, and a whole lot more.
Use a combination of Astra, the Starter Templates, Gutenberg, and Spectra to create an awesome homepage and website.
Another popular method to create a custom homepage is using a WordPress page builder plugin.
A page builder allows you to easily create pages by using a visual drag and drop editor. There are various page builders for you to choose from, such as Elementor, Beaver Builder, Brizy, WPBakery Page Builder, and others.
We recommend using Elementor. Not only is it beginner-friendly, has a lot of widgets and features, but it also has a lot of built-in templates and block elements that you can make use of.
Simply select a layout structure, drag the widgets and elements from the left-hand side, and create your pages.
Like the previous two occasions, you could try out the website templates meant specifically for page builders.
The menu is the element that helps visitors navigate through your website. Now that you’ve created your homepage and your website’s custom pages, it’s time to get them all together on your menu.
If you haven’t created a menu yet, click on create a new menu. Alternatively, you could also edit one of the existing menus if it shows on your homepage.
The next step is to include the pages, posts, or categories from under Add menu items to your Menu structure. If you’d like to add an external link to your menu, you could do so by creating one under Custom Links.
While there is an option to add top-level pages to your menu automatically, we recommend you opt for the manual method we just covered.
Once you’ve included the items in your menu, you can order them by simply dragging them where you need them. If you’d like to create a sub-category link, or in other words, nest an item under the primary link, you can.
For example, as shown in the above image, we created a sub-link (Founders) under the main link (About Us).
Once you’re done, click on Save Menu.
Assign the menu we just created as the Primary menu and click Save Changes.
Your website’s homepage is the first page that visitors get to see. It immediately sets the tone for the rest of your website. If your homepage is poorly designed, cluttered, and does not convey the message clearly, you could lose potential customers.
A homepage that’s simple, clean and minimalist is a great way to create that important first impression. Not only does it get visitors to spend more time browsing, it also helps reduce your website’s bounce rate. Which eventually helps your SEO ranking.
Just like appearing smart and behaving appropriately helps make a good first impression in life, your homepage does the same online. The better it looks and the smoother it operates, the better the first impression.
Hopefully now you have the tools to create your own attractive homepage!
Which of the above methods have you found to be most effective? And what’s your call to action? Let us know!