Are you a new yoga teacher looking to get your first client? Or perhaps you’re an experienced teacher looking to open a studio and build an online media presence?
No matter where you are on your journey, you’ll need a website!
In this post, we’ll talk about building a website for your yoga studio or other yoga-related project.
First, we’ll discuss the 9 things you should always include on your site. Then, we’ll look at the 15 best yoga websites from around the world.
Finally, we’ll talk about using Astra to quickly create your own beautiful yoga website.
Before we look at the best yoga websites, let’s first examine what you should include on your own yoga site. There are at least 9 things you should always try to include.
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First and foremost, be sure to list all of your available courses in a prominent location. Whether you teach online or in-person, be sure to specify the details in each course description.
If your courses are live (and not pre-recorded), you’ll naturally need to have a schedule. While putting this on a separate page works well, some sites opt to have a small notification box in the lower right corner of the screen. This is a great way to make your site feel active.
If you’ve taken any educational classes, received any awards, or have any credentials, be sure to share them. These help build your authority as an expert in teaching yoga.
Perhaps the most important thing to include on your yoga site is a testimonial section. Testimonials are key for gaining new clients, especially in a service-based business like yoga lessons.
The absolute best type of testimonial is a video. For example, this testimonial below is for Exhale Yoga Retreats:
One of the best ways to market your yoga website is via content marketing. Blog posts, videos, Instagram posts, and interviews are just a few ways that you can promote your studio.
It is common for newer yoga teachers to just accept payment in person. This isn’t a great idea. Why? For two reasons.
One, because it’s never a good idea to carry a ton of cash around! And two, because it’s a much smarter business move to have customers prepay. That way, you can reliably plan your yoga sessions.
We recommend having customers pay directly on your website. Read our guide to learn more about accepting payments with WordPress.
Many yoga studios earn extra income from “swag.” This includes t-shirts, yoga mats, coffee cups, and virtually any other kind of product you can think of.
With WooCommerce, selling these products is a really simple process.
If you run in-person courses, be sure to include the address and map. The easier you make it for customers to find you, the more likely they are to book. Also, include your email and a phone number, if you have one set up specifically for your business.
Finally, you should always have links to social media displayed prominently. Potential clients often want to check that you’re popular and actively posting new content to help build a picture of you and your business.
Now let’s take a look at some of the best yoga sites from around the world. We cover both individual teachers and larger yoga studios.
1. Elena Brower
Elena Brower is a yoga teacher, author, and podcast host. On her site, she has links to various aspects of her business. These include guides to her three books, yoga and meditation classes, a podcast about different topics, and a place to subscribe to her membership package.
Since Elena’s business is branded with her own name, her website has numerous professional pictures of her doing yoga and teaching. If your yoga site is centered around your own identity, consider using a similar strategy.
Mountain Soul Yoga is a boutique yoga studio that offers group classes, private training, physical therapy, lessons, virtual events, and other yoga-related services.
Their site uses a number of images, which helps potential clients get a better feel for the studio. One unique feature is a notification box which appears in the bottom right corner of every page. It displays the daily schedule and includes live streams and in-person courses.
If you have daily events at your yoga studio, be sure to highlight them in a prominent place on your website.
3. Alo Moves
Alo Moves has a very eye-catching video background on their homepage which helps their subscription yoga service seem modern and unique. In fact, the entire website has a very modern style, which makes it seem high-tech and advanced in comparison to most other yoga sites.
Want to stand out from the crowd? Differentiate yourself by having a modern design, especially one that incorporates video backgrounds.
Meghan’s yoga website is designed to be casual, approachable, and not intimidating. It does this by using a handwritten font, personal photos and a unique writing style. This makes her seem like a real person and not simply a large, faceless yoga studio.
Do you take a more informal, personal approach to teaching yoga? Try using handwritten fonts, warm colors, and other design elements to give your website a friendly feel.
Glo is an online yoga service with over 4,000 classes available on demand. Course selections are personalized and drawn from a global network of yoga teachers. To help potential clients imagine the online courses, Glo has a number of mockup images and videos of the courses being viewed on mobile devices and laptops.
Running an online yoga course? Share examples of what your course will actually look like. The more real-world examples you can share, the better.
Chelsey Korus is a yoga teacher that has been featured in numerous publications like Women’s Fitness and Prevention Magazine. Her website features numerous videos and photographs, which give it a very professional feel. Combined with the refined design of the theme, it conveys that Chelsey is a true expert at yoga.
Even if you aren’t as accomplished as Chelsey, you’ll still benefit from taking a similar approach when creating your website. Using a minimal theme with an abundance of photos can help you present yourself in a professional manner.
CorePower Yoga is a yoga company with over 200 studios across the United States. Their website has a bright orange and black design that gives their site an electric energy. They also utilize a chat app, which is unique compared to most competitors.
Using a chat app is a great way to answer new clients’ questions, gather more information from customers, and capitalize on impulse buying decisions.
Rodney Yee is a well-known yoga practitioner based in New York City and Sag Harbor, New York. His site features his blog, event listings, an about page, and social media links. Above all, the site features stories by and photos of Rodney and his wife Colleen, with whom he teaches yoga.
Is your yoga practice centered around you, individually? If so, be sure to make your site very personal. Include a lot of photos, stories, links to social media, and similar content.
Exhale Yoga Retreats offers numerous retreats in locations like the Philippines and Bali. They also have online courses, teacher training, and other services. The site uses a ton of videos, images, and other colorful media, which gives it a feeling of authenticity.
The testimonials page has five video testimonials which are extremely effective in convincing new clients to sign up.
Is storytelling an important part of your marketing strategy? Be sure to share your stories and use images, video, and other multimedia.
10. Yoga Trade
Yoga Trade is an international marketplace and community for yoga professionals. The site has jobs and other opportunities, events, physical locations for yoga classes, and a membership program. Their site has a prominent search bar in the top header, which is very useful for finding exactly what you’re looking for.
If your site has a large amount of content, consider using a search bar as the primary navigation feature. It can help users save a ton of time!
11. Shine Power Yoga
Shine Power Yoga offers online and in-person classes, workshops, teacher training, a shop, and other services. Their website is very colorful and filled with images, which makes it both enjoyable and easy to navigate.
Full-width images are a great way to make a simple website feel more exciting, so be sure to use some!
12. True Ayurveda
Julie Bernier is a Ayurvedic yoga practitioner. Ayurvedic is an alternative medicine approach with origins in India. Her website has a minimal, elegant design. With only four links in the menu bar, it’s very easy to navigate and quickly understand what services she offers.
Keeping it simple is always a good idea. If you specialize in a single type of yoga, consider adopting a minimalist approach like True Ayurveda.
13. Love Light Yoga
Love Light Yoga is a yoga studio that offers many different products and services. Their main specialty is “yin” yoga, which is a slower-paced form of yoga that incorporates elements of traditional Chinese medicine. They have virtual yoga classes, a “yin school” membership program, customized programs, and other projects.
If you offer a variety of different programs, Love Light Yoga’s website is a nice model to follow.
14. Power Yoga
Power Yoga is an online yoga service. They have a variety of different courses on offer, which are available as recurring classes or single sessions. These courses are themed around different aspects of yoga, including lower and upper back, core yoga, morning yoga practice, and more. There is also a biography page for each of the 22 instructors.
The subscription plans are simple: Basic is free, Premium is $22 per month, and Premium Annual is $180 per year. The inclusion of a free plan helps assuage the fears of new users.
If you offer online yoga classes, be sure to make it easy to test them out. A free plan or free trial is an excellent way to do this!
Kia Miller is a yoga teacher and founder of Radiant Body Yoga (RBY), which is a holistic approach to yoga that includes physical postures, breathing, kriya, meditation, and chanting. Her site has a video background on the home page, which gives it a dynamic feeling.
There is also an events calendar, online and in-person courses, retreats, a blog, videos, and links to social media. Images, which are used on every page of the website, help add some context to the different products and courses. This is especially helpful for some of the more expensive programs.
If you are selling expensive products or services, be sure to include a lot of photos and details about the products. These help contextualize the product and convince potential customers that it’s worth investing their time and money.
Now that we’ve examined some of the best yoga sites from around the world, let’s talk about using Astra to create your own. With over a million active installations, Astra is the most popular WordPress theme available.
Astra makes setting up a yoga site really easy. The theme comes with over 150 premade templates, 3 of which are designed specifically for yoga. Others are optimized for writers, video bloggers, and other subjects.
With one of our Astra premium plans, you’ll get access to these 3 templates, plus over a hundred others.
Astra is also full of tons of other features and functionality, including:
- Build your own headers and footers with a drag-and-drop interface
- Customize your colors, typography, font size and more to match your brand
- Design layouts to be masonry, grid, or in other configurations
- Mobile-optimized with only 50KB file size ensures that your site will load quickly
As the name suggests, this template is designed for yoga studios. The home page has sections for call-to-action buttons, describing the different types of yoga that you offer, a video, instructor profiles, a featured reviews section, certification logos, popular classes, and a newsletter subscription form.
On other pages, you can list your full class schedule, share testimonials, and more.
This template is designed for individual yoga instructors. The home page has a large section for displaying the types of yoga you teach, your accolades, testimonials, and other impressive statistics that help you land new customers.
This template has a modern style and areas for every aspect of a yoga studio. The home page comes with a large call-to-action button, a section to showcase your areas of expertise, class schedules, testimonials, and contact information.
The theme is designed to display everything on one page, but you can modify this to fit your needs.
Whether you’re an independent yoga instructor or a growing franchise of studios, you’re now prepared to build a beautiful, unique website for your yoga business.
In this post, we first talked about the different elements that every yoga website should have. Then, we covered the 15 best yoga websites from around the web and looked at using Astra to create your own yoga website. Along the way, we took actionable lessons to help you create your own yoga site.
Are you a yoga teacher? Or maybe you do yoga yourself? What websites do you like, and which don’t you like? Share them below!