Schema Pro Review: Ranking Hack or Can’t Do Jack?

If you’re reading this article, you likely have some knowledge of schema markup and rich snippets.

Rich snippets are those little bits of information Google shows you whenever you search for something.

If you’ve ever searched for a recipe and saw cooking time, reviews, nutrition information or cooking instructions displayed alongside the name, that’s what we’re talking about.

That data is taken from structured data, or schema and is part of SEO.

Schema can be eye-catching and can attract visitors to a website, which is why we recommend using it.

In this article, we’ll discuss how to incorporate schema markup using the most straightforward method: a plugin.

But not just any plugin. We’ll be using Schema Pro.

We’ll show you:

• The features, benefits, and schema types supported by Schema Pro
• Its pros and cons, and how it compares with similar plugins
• Its pricing structure

Let’s get started.

Benefits of Using Schema Pro

Organic results account for 45.1% of all search result clicks, highlighting the importance of SEO. Structured data forms part of that.

Source

If you have structured data on your site, Google may use it to create a rich snippet. If you don’t, Google will try to create it using your page copy.

One method gives you some control over what Google uses in rich snippets and one doesn’t.

We know which option we would prefer!

This plugin is a valuable tool for website owners who want to improve their search engine visibility and click-through rates.

Here are a few reasons why:

1. Improved Relevance

Schema Pro enhances a search engine’s ability to understand website content through structured data.

For instance, if you’re reviewing a movie, Google can use schema to add the title, director, rating, year it was released and other key information to search results.

Not every page that uses schema will be selected, or will include as much information as this example, but you have to be in it to win it.

2. Enriched Knowledge Graph Entries

Structured data feeds directly into Google’s Knowledge Graph, further enhancing information displayed in knowledge panels.

Our goal with the Knowledge Graph is for our systems to discover and surface publicly known, factual information when it’s determined to be useful.

Source

Schema Pro helps you add details like contact information and business hours, which can improve your brand’s visibility and reliability online.

3. Enhanced Entity Recognition

Structured data helps search engines recognize and distinguish between different entities mentioned on your site.

For example, structured data in medical or scientific content helps search engines understand and index terms like “MRI,” “cold,” and “photosynthesis.”

4. JSON-LD Output

Schema helps your website speak Google’s language using a format called JSON-LD. This makes it easier for Google to find and highlight your content in search results.

5. Structured Data Maintenance

New structured data types, such as “testing centers” and “vaccination sites,” have been introduced to better represent COVID-19-related information.

Aligning with evolving standards ensures that your site’s structured data remains effective and relevant.

6. Enhanced Search Engine Visibility

Rich results can significantly increase click-through rates (CTRs) as they provide more context to users.

Schema can also help you appear in featured snippets (position zero) on search result pages, significantly boosting visibility and traffic.

Schema can also help with:

• Local SEO – Supports specific schema types like Local Business, which can improve local search results.
• Better indexing – Markup helps search engines understand context, increasing indexing accuracy.
• Increased domain authority – Websites with structured data are often perceived as more credible and trustworthy.
• Future-proof SEO strategy – Keeps your site updated with the latest schema types and best practices and ensures it remains current as search engine algorithms evolve.

Important note: You’re not guaranteed to feature in rich snippets even if you use structured markup. You can only improve your chances of appearing, as Google has the final say!

Schema Pro Review: Supported Schema Types

Schema Pro supports all current schema types, including:

Articles

If you’re a journalist or news website owner, having article snippets appear in the search results may attract more readers.

Schema Pro provides custom fields to enter the values you need to send to search engines.

Books

Book snippets work for reviews, author biographies, and publication details.

As an author, you can showcase detailed information about your book, including the author, title, and publisher details.

Courses

Since COVID, online courses have been on the rise. You can use this schema type to promote your course information so it really stands out.

You can show potential students the benefits and ratings of online courses even before they land on your website!

Events

Do you have an upcoming event? Use the events snippet to let people know.

Display dates, locations, organizers, and ticket information directly in search results, making it easier for users to find and attend events.

Job Postings

Do you run an online job board? Adding rich snippets to job postings is a great way to attract people to submit applications.

Schema Pro helps you highlight the job title, description, employer, location, and salary details in search results, enhancing the visibility and, hopefully, increasing applications.

Local Business

Schema Pro helps you provide detailed business information like name, address, phone number, and opening hours.

Not only does it make your business more accessible, it can also contribute to local SEO too!

Reviews

The power of reviews is almost universal, and many people won’t buy anything without checking them first. Schema Pro can help with that.

Highlight your star ratings, review counts, and detailed review content, enhancing credibility and attractiveness.

Person

Thanks to the person snippet, people can have detailed online profiles. You could too.

Share your story, add your details and create a free mini-portfolio within search results. It’s a great way to get your name out and build credibility.

Recipe

Consider the following recipe listing when you search “Fish and rice recipe” on Google.

Without rich snippets, Chris Baber’s recipe only has a brief excerpt illustrating the cooking instructions.

Now consider the following recipes:

Which of the two would you most probably click? Chris’ or Budget’s?

We know which we would choose!

And that’s the power of Schema Pro. It gives you the best possible chance to feature rich snippets in search results.

Service

Showcase your professional, pet care, home, or physical services using structured data.

Use rich snippets to display details such as the service type, area, and provider information to let locals know who you are and what you do.

Software Applications

If you own a software company, then this is for you. Clients might like to know the details such as name, operating system, application category, and price.

Schema can help you add those details to search results to hopefully enhance appeal.

Video Object

There are millions of videos online, so how do you make yours stand out? Use video schema.

Use video schema to showcase important details such as title, description, duration, and upload date.

FAQ (Frequently Asked Questions)

FAQs are very useful for marketing, SEO, objection handling, and conversion. So why not advertise them?

Schema can help you display questions and answers directly in search results, improving user experience and engagement.

There’s also an FAQ block for the WordPress block editor. This block offers a ready-made structure for easily creating an FAQ section.

How-to Schema

Schema helps highlight your step-by-step instructional content. You can present detailed instructions in search results, making them immediately accessible.

If you can see at a glance whether the how-to is what you’re looking for, you’re more likely to click.

There’s also a How-to block in WordPress. It offers options to customize the block’s color, typography, and spacing.

Product

This schema highlights your products, price and availability, within search engine results. It provides complete information about the product.

Those are just a few of the many schema types and their benefits. Next, let’s overview the pros and cons of Schema Pro.

Schema Pro Review: Pros and Cons

The following table provides a balanced overview of the strengths and weaknesses of Schema Pro:

Pros	Cons
Ease of use: User-friendly interface accessible to non-technical users.	Cost: Premium plugin, which may be a consideration for budget-conscious users.
Automation: Automates the application of schema markup for dynamic content, saving time and effort.	Learning curve for advanced features: Although the basic setup is easy, advanced features may require a learning curve.
Pre-built schema templates: Quickly apply structured data using pre-built templates for different content types.
Visual markup selector: Apply schema directly to page elements without coding.
Structured setup: A step-by-step wizard guides you through the setup process, ensuring correct implementation.
Page builder integration: Seamless integration with popular WordPress page builders allows for easy schema application.
Real-time testing and validation: Built-in real-time testing and validation tools ensure markup is correctly formatted.
Documentation and support: Documentation and robust support helps troubleshoot schema markup.

Schema Pro Review: User Reviews

Don’t just take our word for it: here are some observations from real users who’ve interacted with Schema Pro:

Schema Pro Review: Price

There are two pricing plans for Schema Pro, Annual and Lifetime:

Both plans have the following features:

• Configurable display rules.
• Supports advanced schema types.
• Provides article guidelines.
• 100% compatibility with Advanced Custom Fields (ACF).
• Integrates live schema testing.
• Allows for product updates.
• Premium support.
• 14-Day risk-free guarantee.

The next section compares Schema Pro to the competition.

Schema Pro Review: Comparison Table

Let’s compare Schema Pro with two plugins: Schema & Structured Data for WP & AMP and Yoast SEO.

Feature	Schema Pro	Schema & Structured Data for WP & AMP	Yoast SEO
Price	From $69/year	From $99/year	Free with premium version ($99/year)
Primary function	Adds schema markup to your site	Adds schema markup to your site	SEO optimization and schema markup
Schema types supported	20+ Types (articles, reviews and so on)	35+ Types (including custom types)	Limited types (mainly focuses on SEO)
Custom schema markup	Yes	Yes	Limited
Page builder Integration	Yes (Elementor, Beaver Builder)	Yes (block editor, Elementor)	Yes (block editor, Elementor)
AMP support	Yes	Yes	Yes
Plugin compatibility	High (Includes WooCommerce)	High (Includes WooCommerce)	High (Includes WooCommerce)
Advanced Custom Fields (ACF) support	Yes	Yes	No
Conditional display	Yes	Yes	No
Automatic markup for existing content	Yes	Yes	Yes
Multilingual support	Yes (WPML, Polylang)	Yes	Yes
Rich snippets	Yes	Yes	Yes
Breadcrumbs	Yes	Yes	Yes
Additional features in Pro	Additional schema types, priority support	More schema types, priority support	Advanced SEO features, support
Support and documentation	Extensive documentation, email support	Extensive documentation, email support	Extensive documentation, email support

Schema & Structured Data for WP & AMP offers advanced schema capabilities. It has the widest range of schema types, including custom schema support.

It’s ideal for content-rich websites like recipe blogs.

Yoast SEO provides strong SEO and schema features. It’s ideal if you’re looking for an all-in-one SEO solution with basic schema functionality.

It’s ideal for users new to SEO, including bloggers and business owners.

However, it doesn’t handle the kind of schema markup that creates rich results like star ratings, images, and additional details.

Schema Pro complements Yoast SEO by adding detailed schema markup using JSON-LD.

Using Yoast SEO and Schema Pro together provides rich, attention-grabbing search results.

Schema Pro has a user-friendly interface with extensive schema types and integration with page builders.

It’s good for online stores, websites built with page builders, and company websites with diverse content types.

Other features that make Schema Pro stand out include:

• Custom field mapping: Map custom fields as snippet information.
• Advanced automation: Rule-based automation empowers you to apply the correct schema to different types of content, including custom post types and taxonomies.
• Integration with Yoast SEO: Works seamlessly with the popular Yoast SEO plugin. You can combine the power of both plugins for enhanced on-page SEO.

Let’s now see what Schema Pro looks like in action.

Schema Pro Review: Understanding the Dashboard

Once you’ve activated the plugin, go to Settings > Schema Pro to view the dashboard. You’ll find the following sections:

1. Schemas

Schemas is where you’ll manage all schema types. It allows you to create templates that can be applied across multiple pages or posts.

Click the Add New button at the top of the page to add a new schema and test it.

This video tutorial helps you create different types of schema using Schema Pro

2. Website Information

In the Website Information section, you’ll find the following tabs:

• General captures general website information, including the website’s name, type, and logo.
• Social Profiles links your social media information.
• Contact Information provides details such as contact type and phone number.
• Other Schemas provides additional information, such as specifying your About and Contact pages.

We’ve prepared a step-by-step guide to help you set up Schema Pro.

3. Breadcrumbs

The Breadcrumbs section helps activate breadcrumbs and specify any additional trail elements, such as posts and templates.

4. Plugin Settings

The Plugin Settings area contains general plugin configuration information.

Here, you can manage plugin features, such as enabling or disabling schema types, adjusting automation settings, and other preferences.

5. White Label

The White Label section helps you rebrand the plugin, providing clients with a more professional and personalized experience.

We’ve prepared a 360-degree overview of Schema Pro and all its features in one simple tutorial.

Schema Pro Review: How To Test Your Markup

Invalid or incorrect schema markup can prevent search engines from understanding your content.

Testing avoids that.

You can use Google’s Structured Data Testing Tool or any other structured data testing tool to verify you properly added the schema markup.

Follow these steps to use Google’s testing tool:

Step 1: Open the Tool

Open Google’s Structured Data Testing Tool. Under Rich Results Test, click the Go to the Rich Results Test button (preferred testing method).

Step 2: Input Your Website Information

You can enter the URL or enter the Code (your page’s raw HTML code).

Step 3: Analyze and Review

The tool will process the information and display the results.

It will show you the detected schema types, any errors or warnings found, and a visualization of how the data might appear in search results.

Sometimes, the schema may throw errors. Don’t worry. Carefully review the results.

Click on the errors or warnings to see details and suggestions for fixing them.

After correcting your schema markup, retest the page to ensure the errors have been resolved.

We recommend validating your schema markup regularly to ensure it remains error-free and up to date.

Schema Pro Review: Final Remarks

Google doesn’t hide the fact that using structured data can improve your website’s click-through rate and SERP ranking.

Do you need to spend hours and hours adding this information to your website?

Probably not.

Certainly not when Schema Pro can take care of it for you.

With a few clicks and a few minutes of your time, you can add schema markup to all your posts and pages and increase the chances of being featured in rich snippets.

Ready to unlock the full potential of schema markup?

Schema Pro Review Frequently Asked Questions

Is Schema Pro Worth It?

Schema Pro is a valuable tool if you’re looking to enhance your website’s SEO through schema markup. The plugin offers comprehensive features to implement schema markup on your website easily. This includes 13 different types of schema markups, automation for multiple pages, and custom field mapping.

We offer two pricing options: annual and lifetime. Both options provide unlimited website usage, advanced schema types, live schema testing, product updates, and premium support. You’ll also get a 100% risk-free money-back guarantee within 14 days of purchase.

The plugin could be a worthwhile investment if you’re looking to optimize your site for SEO and make it easy for search engines to understand your content.

What Does Schema Pro Do?

Schema Pro is a WordPress plugin that easily implements schema markup on your website. It enhances your website’s search engine visibility by adding structured data, or schema markup, to your content.

This, in turn, helps search engines generate rich snippets, improve click-through rates, and provide users with more informative search results. With Schema Pro, you only need to set up the schema once, and it will automatically apply to relevant content across your website. It supports various schema types, including articles, reviews, products, recipes, and events, catering to different website niches.

You can also tailor schema templates and utilize a user-friendly setup wizard for easy configuration. The plugin also allows custom field mapping for updated schema data, allowing you to control where the schema markup is applied.

Is Schema Pro Free?

No, Schema Pro is a premium plugin. It is not available for free. Schema Pro costs from $69 per year​​. If you want to try schema markup tools, you may explore the free Schema – All In One Schema Rich Snippets plugin to understand its basic functionalities before investing in Schema Pro.

Is Schema.org Still Relevant?

Yes, Schema.org is still relevant. It’s a vital SEO tool that showcases how your content is interpreted by search engines and presented to users. It improves SEO by enhancing search listings and click-through rates. It also plays a pivotal role in voice search optimization, ensuring voice assistants easily discover your content.

For eCommerce websites, the plugin enhances product listings with detailed information, attracting potential buyers. Local businesses can also benefit from improved local search visibility by providing structured information about their location, hours, and services.