21 Most Customizable WordPress Themes: Hard To Believe Most Are Free

Do you want to change the look of your current WordPress website? Want to level up your current look or change the design to match a rebrand?

There are thousands of WordPress themes out there that can help you create an engaging website that attracts your target market.

None of us has time to check out each and every one of them, so we have done the hard work for you.

We have selected 21 WordPress themes that make customization a piece of cake so it’s easy to reflect your vision.

Ready to get started?

Why having a customizable theme is important

Did you know that, on average, it can cost anywhere between a hundred dollars and $15,000 or more to have professionals design a website?

If you don’t mind a little work, you can create an equally professional-looking website for under a hundred dollars using a WordPress theme.

Themes are the look and feel of your website. They provide the visual appeal while WordPress does the heavy lifting underneath.

While there’s nothing quite like having a website built to your exact specifications, if you don’t have that kind of money lying around, a theme does a similar job, for much, much less!

What should you look for in a theme?

There are over 31,000 themes available in the WordPress theme repository. That’s not including the many hundreds of themes available on marketplaces and developers.

We understand that checking all of them is going to take time. Time you may not have. That’s where this list comes in.

First, let’s outline the four significant factors for selecting a WordPress theme.

Ability to customize it to your tastes

Your WordPress theme should give you the flexibility to play around and create the web pages any way you want.

For instance, you should be able to customize the theme’s appearance from the default without depending on page builders.

Being compatible with page builders is great, but it would be better if your theme was compatible without being dependent upon them.

That way, you have the freedom to design your website, your way.

Responsive design

Over 50% of website traffic comes from mobile. That means, maintaining a responsive design is crucial to enable you to reach the widest market.

Responsive design means the WordPress theme adjusts automatically to the screen it is being viewed on. It enables everyone to enjoy the same experience regardless of screen size.

Professional colors and typography

Visual appearance has become a vital factor in online marketing. Colors and clear typography have an important role to play, either customizing the theme to your brand identity or helping you create a brand new one.

Being able to select from predefined color combinations and professional fonts, or having the freedom to choose your own are all part of using a customizable theme.

Compatibility with popular page builders

The last aspect of the highly customizable WordPress theme is compatibility with page builders. Even though we don’t want our themes to be dependent on page builders, we do want them to be compatible with them.

Page builders help create attractive page layouts and designs effortlessly using drag and drop features.

They enable anyone, at any skill level, to customize a WordPress theme.

Even if you don’t have experience with design or development, being able to select a page element, drag it into position and then change its look is invaluable!

The best customizable WordPress themes

Since there are thousands of free and paid themes, choosing the right one could be overwhelming.

That’s precisely why we’ve selected the 21 best customizable themes you can use today.

1. Astra

We built the Astra theme to be as customizable as possible and help cut website building time by half.

It powers more than 1.8 million websites and has received thousands of five-star reviews from our users.

It is one of the best beginner-friendly themes around and boasts robust page layouts, designs, colors, and typography. It uses JavaScript rather than JQuery and ensures the ultimate interactive website.

This theme helps you customize each website section, from the header menu to colors. It is compatible with leading drag and drop page builders, WooCommerce and other WordPress plugins.

You could literally build any type of website with Astra!

We’ve also crafted essential video tutorials and in-depth articles to help you build stunning websites.

Pros

• No prior coding knowledge is required
• Lightweight and loads quickly
• Fully responsive
• Allows you to customize every aspect of your website
• Works with all popular page builders

Cons

• There are over 230 templates to choose from which might take a while

Pricing

Astra has a free version with premium plans from $49 €45 .

2. Divi

Divi is an elegant WordPress theme with full customizability. Its built-in Divi page builder allows you to create a visually pleasing website even if you’re not a designer.

The drag and drop builder, 800+ pre-made designs, and 100+ entire website packs make building a website easy, from a personal blog to eCommerce, it’s all possible.

It offers 40+ website elements, from eye-catching calls to action to testimonials to form designs too.

Pros

• Wide range of background images, colors, animations, filters, and effects
• A lot of customization options
• Smoother fluid-like interface
• Beautiful pre built websites for beginners
• Supports integrations with pretty much all major plugins out there

Cons

• It has a steeper learning curve than some other themes

Pricing

Divi cost $89

3. Neve

Neve has over 200K installations because of its lightweight and versatile features. It is highly customizable, so tweaking the theme to match your tastes is easy. It boasts over 120 demo websites that you can use as a foundation to build anything you like.

It is compatible with popular page builders such as Beaver, Brizy, and Elementor. The premium version comes with additional features but the free version is enough for most uses

Pros

• Loads quickly
• It is easy to customize
• Mobile responsive
• Good technical support
• Integrates with major page builders

Cons

• Limited design options in the free version as compared to premium ones

Pricing

There’s a free version of Neve and premium 3 plans that cost from $69 per year

4. Kadence

Kadence is another most customizable WordPress theme that helps you create professional websites. The #1 reason for garnering over 100K installations is its creative widgets and layouts that allow the design of beautiful pages quickly and easily.

It’s available in free and premium versions. In addition, this theme offers a special plugin called Kadence Blocks that enhances the features and functionalities of Gutenberg.

Pros

• Excellent support
• Boasts best Gutenberg plugin features
• Ease of use
• Compatible with Elementor and other popular page builders
• Free version is pretty good

Cons

• Minimal starter themes without any extended features like competitors

Pricing

Kadence Pro Theme costs $56 per year

5. GeneratePress

GeneratePress is the best way to build a lightweight, speedy, and stable website. GeneratePress focuses on search engine optimization and delivers impressive performance with minimal effort.

There is a free version, but you can get more done and use more features with the premium version. It has hundreds of customization options and exclusive customer care support.

In addition, you can build stunning pages and customize every inch of your website using the premium GeneratePress theme and free GenerateBlocks plugin.

Pros

• Fast loading time
• Excellent performance
• Reasonable pricing
• Highly customizable theme
• Free version

Cons

• There is a bit of a learning curve to get the best out of it

Pricing

There’s a free version of GeneratePress, while premium costs from $59

6. SeedProd

SeedProd is a WordPress theme builder with drag and drop support. It offers multiple sidebars, blog page templates, search pages, headers, footers, archives, single posts, and a whole lot more.

It’s more builder than theme, but has lots of usable templates to help you create amazing websites.

If you’re looking to create eye-catching and attention-grabbing landing pages, SeedProd is a no-brainer as it includes hundreds of colors, fonts, background images, and text styles.

Pros

• Create lead generation pages with zero design skills
• Excellent customer support
• Compatible with most essential plugins
• Boasts 80+ pro blocks and 200+ templates
• Spam protection features

Cons

• There’s a lot to learn

Pricing

It has four yearly pricing plans starting at $79

7. Ultra

Ultra has over 60 templates for a wide range of websites, from personal to commercial. This theme helps you quickly create powerful, highly responsive, and eye-popping websites.

Use the drag and drop feature to create beautiful pages as per your taste. You can edit any aspect of the website without using code or hiring a designer.

It offers a wide range of layout designs, over 600 Google fonts, image filters, social icons, and header, and footer options. Furthermore, the WooCommerce support is included for designing eCommerce websites.

Pros

• One-click installation
• Great customization features
• Offers backend theme setting panel and WordPress customizer
• Pre-designed layouts and templates
• Compatible with WooCommerce

Cons

• It doesn’t offer a free plan

Pricing

Ultra costs from $59

8. Hello Elementor

Hello Elementor is one of the themes built by the team behind the Elementor page builder. It’s a barebones theme but is completely customizable.

It ensures fast customization and a minimalistic website. Although it’s one of the new themes in the market, it has over 1 million installations. That should tell you a lot!

The Hello Elementor theme isn’t best for everyone. However, it’s ideal for you to create a website using Elementor page builder if you have the time to make the most of it.

Pros

• Vast customization options with Elementor page builder
• Fast loading time
• Responsive for all devices
• Flexibility to design anything you like
• Compatible with most WordPress plugins

Cons

• Suited only for Elementor

Pricing

Hello Elementor is free to use

9. Blocksy

Blocksy is one of the most innovative and lightweight themes that help you build a creative website in no time. The best thing about this theme is its excellent compatibility with the Gutenberg block editor.

It comes with a seamless WordPress customizer, global color palette, sticky sidebar, cookies consent notice, social sharing box, and live search.

The distinct color palette adds uniqueness to the entire website and gives you plenty of design freedom to customize your website however you like.

Pros

• Compatible with the Gutenberg block editor
• Header and footer builder
• Elegant layouts
• High page speed
• Excellent customer care support

Cons

• Minimal starter sites

Pricing

Blocksy offers three pricing plans that cost from $49

10. OceanWP

OceanWP is another popular customizable WordPress theme that supports many plugin integrations. In addition, this theme offers multiple customization options, ideal whether you’re a newbie blogger or a seasoned designer.

OceanWP is a multipurpose theme with maximum responsiveness. It supports various languages, and WooCommerce integration, and has some excellent template designs.

This theme lets you pull out your creativity to create beautiful websites with very little effort.

Pros

• Supports 20+ plugin integrations
• Huge customization options
• Ensures higher page speed
• High-quality free templates
• Regularly updated with new features

Cons

• With so many features around, it might get overwhelming for beginners

Pricing

OceanWP has both free and paid versions. The premium theme costs from $39.

11. Saasland

When it comes to comprehensive WordPress website building packages, Saasland is a great choice. Saasland is a highly customizable WordPress theme, which is why it’s in this list.

Using Saasland, you can make site-wide changes from a single theme settings panel, which has a wide range of customization options.

It is compatible with Gutenberg and the Elementor page builder. The Droit Addons for Elementor make it very easy to create functional and unique web pages with little to no effort.

Pros

• 50+ Pre built templates
• Dark mode switcher
• SEO ready
• Smooth performance
• New templates added regularly

Cons

• You get only six months of support with the theme

Pricing

The Saasland theme costs $59

12. Sinatra

Sinatra is a great choice if you’re looking for a simple website design. It’s a free customizable WordPress theme and can effortlessly be customized according to your taste.

It offers high-end features for eCommerce, personal blogs, commercial sites, portfolios, industry sites, and other niches. It’s the ideal foundation from which to build something truly impressive.

It’s the ideal foundation for expressing your own creativity, as long as you don’t mind a little work.

Pros

• SEO-friendly theme
• Several customizable features
• Simple and elegant
• Loads quickly
• Modern look and feel

Cons

• It does lack starter templates

Pricing

Free

13. Hestia

Simplicity is the key, and Hestia is the perfect example of that. It’s a minimalistic theme that comes with various customization options and compatibility with popular plugins and page builders.

Whether you’d like to create an elegant or traditional commercial website, Hestia is an ideal choice.

While it has a premium version, the free version is enough for newbies who want to create a simple website.

Pros

• Simple design
• It offers advanced features like a mega menu, animation, and infinite scrolling
• Supports various page builders and plugins
• Supports translation to other languages
• Free version

Cons

• It has fewer starter sites than competitors

Pricing

There’s a free version of Hestia with premium costing from $69

14. StudioPress Themes

One of the most reputable WordPress frameworks, Genesis Framework, built StudioPress to design elegant websites.

The StudioPress theme has no bloat and loads quickly despite having plenty of features. It has a clean design with lots of blocks to help customize your website and makes it easy to create a professional look.

StudioPress is optimized for SEO to drive more traffic and is compatible with most WordPress plugins.

Pros

• Modern theme with a professional look
• Provides SEO-friendly child themes
• Compatible with popular WordPress plugins
• Ideal for growing robust online presence
• Unlimited potential for customization

Cons

• No free plan and is quite expensive

Pricing

StudioPress costs $360 per year

15. Impreza

If you want to enjoy a visually impressive website, Impreza is an ideal choice. This theme allows you to create eye-popping websites using the full-screen slider, parallax effects, and portfolio.

Up Solution, the developer behind Impreza, uses its visual page builder to build websites. The theme includes reusable global blocks, including charts, columns, contact forms, buttons, a grid, and an interactive banner.

The real strength of Impreza is in WooCommerce so if you’re planning to build a website with a store, you should definitely check it out.

Pros

• Beautiful minimalist design
• 65+ premium templates
• Full compatibility with WooCommerce
• Offers lifetime updates
• Fully responsive

Cons

• Support for up to 6 months

Pricing

Impreza is a premium theme that costs $59

16. Specular

Specular is a multipurpose theme and fits everyone. It offers lots of customization options and supports multiple page builders and layout designs.

The theme comes with multiple readymade templates you can import and customize as you see fit with Gutenberg, Elementor or WPBakery page builders.

Specular is also compatible with Contact Form 7, WooCommerce, WPML, Mailchimp, Google fonts, and video backgrounds.

Pros

• Fast loading times
• Compatible with page builders
• Hassle-free customization options
• Layout and pre-designed template
• Supports most WordPress plugins

Cons

• Like other Themeforest themes, it comes with only six months of support

Pricing

Specular costs $59

17. Zita

Zita is a modern, well-designed theme that delivers over 50 templates for you to use. Each can be fully customized and deliver the look and feel you’re looking for.

There’s a free version of Zita that delivers a fully working template you can customize as you need. Zitas Pro offers access to those 50 templates and a range of other extras.

The themes are light and accessible and could be customized to make them truly unique. We think they are well worth checking out.

Pros

• The free version is packed with features
• Highly customization options
• Lightweight theme
• Modern aesthetics
• 50+ pre-designed templates

Cons

• Not the fastest theme out there

Pricing

Zita is free while Zita Pro costs $59

18. Avada

Avada offers a range of customization options, pre-designed layouts and plugin integrations. In addition, drag and drop page builder compatibility makes website design accessible to anyone regardless of experience.

In addition, it allows you to insert videos in the background and within the content. It also includes plugins such as WooCommerce and Gravity Forms that enhance the eCommerce site’s performance.

The best thing about Avada is its Fusion Builder, it helps create attractive posts and page layouts with minimal effort.

Pros

• Highly customizable theme
• Lightweight Fusion Builder
• Fast loading time
• Responsive
• Regularly updated to add features

Cons

• The sheer number of options could result in decision fatigue

Pricing

Avada costs around $69

19. Betheme

Betheme fits everyone’s requirements. It offers 650+ pre-designed layouts covering most niches. You can choose the appropriate template and install it within seconds and then customize it to suit.

This theme supports Elementor and has its own BeBuilder. It has a user-friendly admin panel, parallax effects, video background, and retina-ready demos.

Despite the features, Betheme still manages to load fast and be fully responsive, so is definitely worth a look.

Pros

• SEO-optimized theme
• Excellent page speed
• Quick customer care support
• Vast customization options
• Bespoke BeBuilder

Cons

• BeBuilder will require learning to use

Pricing

BeTheme costs $59

20. Litho

Litho offers an abundance of customization features, which is why we like it. Since the theme boasts over 36 homepage designs, 200+ elements, and many page layouts, you can build any website from brochure-style page to an eCommerce store.

Litho is a powerful and affordable customizable theme offering potential functionalities and high-performance websites. In addition, this theme is lightweight despite including lots of options.

Whether you’re a hobby blogger, freelancer, agency owner, or eCommerce owner, Litho is an ideal theme.

Pros

• SEO friendly
• Plenty of customization options
• Affordable
• Numerous homepage templates and layout designs
• Compatible with Elementor

Cons

• There’s a lot to learn to get the best out of it

Pricing

Litho costs $59

21. Salient

Salient is a multipurpose theme suitable for personal bloggers and freelancers. A few notable features of this theme include lightweight code, minimal design and plenty of optimization options.

Another key thing to note is its wide range of templates– Salient provides around 350 templates suitable for newbies and professionals.

It supports the WPBakery page builder so you can customize templates as you please while the WooCommerce integration ensures building a store is easy.

Pros

• 900+ Google fonts and unlimited color palette
• Multiple layout designs
• Frequent updates
• Mobile-friendly
• Great customer support

Cons

• Minimal customization features for blog posts

Pricing

Salient costs $60

Our top 3 customizable WordPress themes

Although all of the themes mentioned above are great, a few outperform everyone. These include Astra, Divi, and Hello Elementor.

Astra– Create pro websites for free

Astra has 4923 out of 5073 solid 5-star reviews and more than 1 million active users.

The #1 reason people love Astra is its light page weight and fast page speed. It loads in seconds and contributes positively to your SEO and Google rankings.

Addons like Essential Addons for Elementor, Spectra, Starter Templates, and others help you fully customize everything you see on the page in just a few minutes.

Astra includes lots of features perfect for business websites. These features include WooCommerce integration and built-in SEO settings.

You can easily customize the look and feel of your website to match your brand or style. Various customization options are available, including color schemes, layouts, fonts, and more.

You can also add custom CSS if you want to customize your website further!

Realty Press, Bacon Scouts, Torgeson Electric, and Dana Osborne Design are a few famous online brands that use the Astra theme.

Whether you’re a business owner or a freelance designer, Astra will help you build the perfect website for your needs.

Divi – A beginner-friendly multipurpose theme

It’s no surprise that many business owners and designers love Divi.

Divi helps everyone build stunning websites in no time with its drag and drop page builder. Since the Divi theme is extremely user-friendly, you can quickly build fabulous websites without touching a single line of code.

Hello Elementor– Build a speedy website

The Hello Elementor theme was introduced in 2019 by the developers behind Elementor. You can use this theme with the Elementor page builder to create a jaw-dropping website.

Hello is a very basic theme that will require a lot of work to make it into something special. However, we rate it because it is completely customizable. .

Choose the best theme for your business

Now, it’s your time to select the most customizable theme that works for your business.

If you like to express yourself but don’t want to build a website from scratch, they make the perfect foundation.

Every theme in this list is fully customizable, compatible with page builders and WordPress plugins and will reward your efforts with a beautiful, fast loading website.

That’s the end goal right?

Do you use any of these customizable WordPress themes? Have any others to suggest? Tell us about it in the comments!