Are you tired of seeing website visitors slip through your fingers without turning into customers? Do you stay awake at night wondering how to turn website visitors into paying customers?
If so, you’ve landed in the perfect spot.
In this article, we’ll share the 10 best WordPress sales funnel plugins that could revolutionize your online business.
They can empower you to increase conversions, boost customer engagement, capture leads and generate the revenue you’ve always dreamed of.
Let’s start by learning a little more about sales funnels.
What is a sales funnel?
A sales funnel is marketing speak for the journey someone takes from being a visitor to converting into a paying customer. It typically covers awareness, interest, desire and action, AIDA for short.
You probably see sales funnels every day, just don’t realize it.
A sales funnel works as a guide, nudging potential customers in the right direction through a journey toward making a purchase.
The AIDA model is tried and tested and has proven very effective at turning visitors into customers.
The four AIDA stages include:
1. Awareness
Imagine you’re exploring the WordPress marketplace looking for a theme for your website. A stunning theme grabs your attention because of its elegant design layout and features.
That’s the awareness stage, where you become aware of a professional theme that could make your website something extraordinary.
2. Interest
Your awareness nudges you to learn more about the theme. You discover an endless amount of customization options, flexible functionalities, user-friendly interfaces and promising features.
It seems the theme perfectly aligns with your project. Welcome to the interest stage, where you can’t help but learn more about the theme.
3. Desire
Now, you dive deep into exploring customer support. You read success stories from existing users. You also learn about compatibility with other plugins. You’re convinced that the theme will solve your problem.
That’s the stage where you can connect your problem with the solution, which creates a desire to buy the product.
4. Action
It’s time to take action. You know what the product is, what it does and how it can help solve your problem. You press the buy now button and complete the purchase.
Congratulations, you’ve reached the action stage!
Hold on, the journey isn’t over yet!
Your customer is now in the retention stage. You can offer them more related products for purchase and ask them to join your newsletter to get free tutorials and product updates and request them to give a positive product review.
A real life sales funnel in action
Before we get to the sales funnel plugins, let’s just share a real life example of a sales funnel in action.
Netflix is one of the most popular streaming services in the world. It got to that position partly because it uses sales funnels so effectively.
Here’s how it works:
- Netflix homepage – Outlines the offer, the features and benefits and handles objections by specifying no contract. This takes care of the awareness stage.
- The pricing page – Outlines the price, what’s included, the features and benefits of membership to turn awareness into interest and desire.
- The conversion page – A clever page that doesn’t mention payment until you’re already invested by setting up an account. This is the start of the action stage.
The messages at each stage of the sales funnel are simple, direct and to the point. They are also conversational and mention common pain points like not liking paperwork.
This sales funnel is probably one reason why Netflix has 232.5 million paid subscribers worldwide in 2023.
Now you have seen a sales funnel in action, let’s get to those plugins so you can build your own!
10 best WordPress sales funnel plugins
If you want to build sales funnels into your offering, the easiest way to do it is with a plugin.
Our team has tried and tested each of these 10 sales funnel plugins and will highlight their key features, price and make suggestions on the types of website they would work best on.
The WordPress sales funnel plugins we share include:
- CartFlows
- SureCart
- Convert Pro
- FunnelKit
- WPFunnels
- SellKit
- One Click Upsell Funnel
- MonsterInsights
- OptinMonster
- Active Campaign
Let’s dive in!
1. CartFlows
CartFlows is a powerful WordPress funnel builder that helps turn your website into a conversion machine. Whether you want to add order bumps or offer one-click upsells, this advanced tool allows you to do all that and more with a couple of clicks.
It comes with a powerful checkout editor to build engaging pages that help conversion. A cart abandonment feature allows you to send followup emails, offer coupons and unique checkout links to recover abandoned carts.
CartFlows also provides readymade sales funnel templates which are highly customizable and integrate with your favorite page builders.
Key features of CartFlows include:
- One-click upsells and order bumps
- A/B split testing for funnels
- Conversion optimized templates
- Modern checkout page builder
- Seamless integration with popular plugins
Pricing: It’s a free plugin with premium plans that start from $129/yr.
Best for: CartFlows is best for building optimized sales funnels to boost revenue and reduce cart abandonment. It’s ideal for any type of store and for anyone who wants to build funnels visually.
Check out the following video tutorial to learn more about CartFlows.
2. SureCart
SureCart isn’t a sales funnel plugin. It’s a complete eCommerce solution that allows you to create entire online stores. It does have some funnel features though.
It comes with conversion-driving features like custom checkout forms, support for multiple payment gateways and other essentials to grow your business. You can also use it to show relevant order bumps to customers to maximize revenue.
SureCart also helps you to recover abandoned carts and offer discounts to encourage customers to complete orders.
Key features of SureCart include:
- Full eCommerce solution comparable to WooCommerce
- Drag and drop checkout page builder
- Show order bumps
- Cart abandonment recovery
- Support popular payment gateways
Pricing: SureCart comes with both free and premium versions. Their premium plans start from $199/yr.
Best for: SureCart is best for website owners looking for an alternative to WooCommerce that’s easier to use, faster and has built-in funnel features.
Check out the following video tutorial to learn more about SureCart.
3. Convert Pro
Convert Pro isn’t a dedicated sales funnel builder but it can contribute to increasing sales. It forms part of your funnel and makes it easy to capture leads using coupons, popups and other techniques.
When your site content has satisfied the awareness stage of AIDA, use Convert Pro to pull visitors into the interest and desire stages.
You can create multi-step and one-click popups and set different triggers using texts, images, buttons and more.
Key Features of Convert Pro include;
- Drag and drop popup builder
- Add behavioral triggers
- Conversion oriented templates
- Seamless integration with popular marketing platforms
- Advanced trigger functionality
Pricing: The pricing plan of Conver Pro starts from $99/yr.
Best for: Convert Pro is best for building qualified email lists ready to convert into customers using the AIDA model.
4. FunnelKit
FunnelKIt is a highly rated WordPress funnel builder and has 500+ five stars reviews. It has readymade templates which are highly customizable and can be used to create conversion focused sales funnels, custom checkout and thank you pages.
It includes advanced features like checkout discounting, offering product choice, cart abandonment tracking, one-click upsells and downsells which help increase conversion rate and maximize profit.
It isn’t quite as easy to use as CartFlows but has most of the tools you’ll need to convert.
Key features of FunnelKit include:
- Highly targeted order bumps
- Rule-based one-click upsell and order bumps
- Custom thank you pages
- Flexible checkout fields editor
- Attract leads with opt-in pages
Pricing: It’s a free plugin but has a premium version with different pricing plans that starts from $129/yr.
Best for: FunnelKit is best for more experienced site owners or marketers who want to optimize sales funnels and create frictionless checkout pages.
5. WPFunnels
If you’re looking for a sales funnel plugin that can work with your page builder, give WPFunnels a try.
It is fully compatible with all major page builders and offers premade templates so you can get up and running quickly. It’s very easy to use and has an intuitive canvas with drag and drop elements which allows you to create sales funnels from scratch even if you have never done it before.
You can create a custom checkout page for each funnel and add order bumps, upsells and downsell offers according to customer behavior.
Key features of WPFunnels include:
- Visual drag and drop funnel builder
- Custom funnel checkout page
- Global funnels for WooCommerce
- Use order bump offers at the checkout
- Major page builders support
Pricing: It comes with both free and premium versions. The premium version offers multiple plans which start from $97/yr.
Best for: WPFunnels is useful for anyone that wants to create sales funnels visually or who wants to do as much with their page builder as possible.
6. SellKit
If you’re looking for a checkout optimizer plugin, consider SellKit. It offers highly customizable predesigned templates for creating engaging checkout pages and readymade templates for every function.
This WordPress sales funnel plugin has lots of tools to help you increase conversion and profit.
With SellKit, you can add and remove sales funnel steps in your own way. This handy tool helps you remove checkout friction using features like skip cart, autocomplete, inline form validation and more.
Key features of SellKit include:
- Create unlimited sales funnels
- One-click order bump
- Actionable insights and analytics
- Advanced product filter
- Smart checkout notices
Pricing: It has a free version that provides limited features and premium plans that start from $85/yr.
Best for: SellKit is useful for WooCommerce store owners that want to convert and increase profits using a single plugin. It takes a little learning, but has most of the tools you’ll need.
7. One Click Upsell Funnel
One Click Upsell Funnel is specially built for WooCommerce users to help create upsell and cross-sell offers before and after checkout.
It’s very handy for increasing average order value and provides shortcodes to create offer page elements. Setup is simple, the tools are all easy to use and it won’t take you long to create your first sales funnel.
It also allows you to track upsell funnel data on Google Analytics and Facebook Pixel so you know whether your funnels are working or not.
Key features of One Click Upsell Funnel include:
- Reporting feature for funnel tracking
- Smart offer upgrade
- Sandbox mode
- Independent global funnel
- Page builder support
Pricing: It’s a free plugin but comes with premium plans and it starts from $69/yr.
Best for: One Click Upsell Funnel is best for creating, testing and managing the upsell funnels. It’s also useful for anyone who wants to try a funnel builder before they buy.
8. MonsterInsights
If you’re looking for a Google Analytics plugin, check out MonsterInsights.
It’s a very powerful WordPress sales funnel builder that tracks coupon codes, marketing campaigns, product impressions, returning and new users, refunds and more.
It also analyzes the sales funnel and provides reports that you can check right from your WordPress dashboard.
MonsterInsights produces reports for shopping carts, purchase history, best-performing products and more which help you make data-oriented decisions to grow your business.
Key features of MonsterInsights include:
- Google Analytics dashboard
- Enhanced eCommerce tracking
- Form conversion tracking
- Sales funnel analytics
- Page level analytics
Pricing: MonsterInsights offers both freemium and premium versions. The premium pricing plans start from $799/yr.
Best for: MonsterInsights is best for more experienced store owners or larger businesses that want advanced tools. It’s also useful for connecting your WordPress website with Google Analytics.
9. OptinMonster
OptinMonster is a popular popup builder and lead generation tool that helps generate more subscribers, leads and sales. It helps feed the sales funnel by capturing leads and pointing them towards your conversion content.
It offers predesigned templates for creating actionable popups and forms which are easy to customize to fit your brand.
OptinMonster works with your existing traffic to draw them into the interest stage of the AIDA sales funnel model. There you can answer questions, outline use cases and use whatever means necessary to create desire.
Key features of OptinMonster include:
- Drag and drop forms and popup builder
- Offer multiple campaign types
- Popup triggers and behavior detection
- Conversion analytics
- A/B testing
Pricing: It has a free version with limited features and the premium plans start from $16/mo.
Best for: OptinMonster is best for building engaging popups, newsletter forms, announcement bars and opt-in forms to convert visitors further down the sales funnel process.
10. ActiveCampaign
ActiveCampaign is a powerful marketing automation tool for WordPress. It has a range of tools to help guide visitors down your sales funnel, including email marketing tools, a landing page builder, lead scoring and targeted campaign tools.
It also has tools to help you make more from each sale and nurture customers once they convert.
You can offer recommended products based on customers’ past purchases and encourage them to buy more and automate abandoned cart emails too.
Key features of ActiveCampaign include:
- Automated lead nurturing
- Marketing and sales reporting
- Send promos and special offers using SMS
- Abandoned cart reminders
- Cross-sell emails automation
Pricing: ActiveCampaign is a premium plugin that offers pricing plans for different categories. If you want to select the marketing category, it starts at $49/mo.
Best for: ActiveCampaign is best for managing marketing and sales automation tasks or for more established business or store owners with experience in building sales funnels.
Wrapping Up
A WordPress sales funnel plugin lets you create a frictionless buyer’s journey and help convert regular visitors into potential leads and loyal customers using the AIDA model.
Each of these 10 sales funnel plugins works a little differently and has its own strengths and weaknesses. We hope we provided clarity by giving you ideas of what type of business each is good for.
Did we miss any funnel builders that should have been included in our list? Did you use another sales funnel builder that you found to fit well for your business?
Share your story with us in the comments section.
Abhijeet Kaldate is the co-founder and CRO of Brainstorm Force. With a keen eye for detail and a knack for getting things done, Abhijeet oversees the company's operations, managing key areas such as HR, marketing, design and finance.
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