CartFlows Review: Is It Better Than The Competition?

CartFlows Review

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The default WooCommerce checkout page is far from conversion-friendly.

It’s a standard, one-page checkout that offers no opportunity to upsell, cross-sell, or capture leads.

And, most importantly, it has no sales funnel capabilities! ☹️

You could customize it with code or use a sales funnel builder like ClickFunnels, but the monthly fee could take a big chunk of your profits!

That’s where CartFlows comes in.

It’s a WordPress sales funnel builder specially designed for WooCommerce stores.

We use it in our store, and it makes a real difference to conversion.

In this CartFlows review, we’ll discuss what you can do with this plugin and how it compares to competitors like FunnelKit and ClickFunnels.

CartFlows Pros and Cons

Before we jump into the CartFlows review, let’s take a quick look at some pros and cons of this WordPress funnel builder.

Integrates with WooCommerce and other WordPress plugins.Limited to WooCommerce users.
Makes funnel building easy with its drag and drop funnel builder.Order bumps and A/B testing are premium only.
A range of customizable templates for different types of funnels.
Test variations for better conversion.
Free version includes all basic funnel building tools.
Extensive integration with marketing and payment tools.

CartFlows User Reviews

Hearing from users with first-hand experience of the CartFlows funnel builder is the best way to assess whether it’s right for you or not.

James has been using CartFlows for more than 2 years. He compares the quality of sales funnels built with CartFlows to those built with ClickFunnels.

He also highlights the free pre-built templates that save a ton of time!


Victor liked the compatibility of the Divi Theme Builder + CartFlows free plugin. So much so, he bought the Pro version!


Gitte mentions how CartFlows is an affordable ClickFunnels alternative.

Like most users, Gitte saw a boost in conversions with the free version and chose to buy Pro.


WordPress user ‘intergemm’ highlighted the user-friendly interface and customization options.

They also liked how CartFlows has helped recover abandoned carts and boost conversions.


CartFlows Overview

CartFlows is a powerful sales funnel builder designed specifically for WordPress and WooCommerce.

It allows you to create unlimited sales funnels with pre-built templates for landing, opt-in, checkout, and thank you pages.

Replace the WooCommerce checkout page with CartFlows and enjoy a streamlined, conversion-boosting checkout for your store.

Key features include:

  • One-click upsells/downsells: Increase average order value by offering one-click upsells and downsells.
  • Order bumps: Order bumps allow you to display relevant addons or upgrades that customers can quickly add to their orders.
  • A/B split testing: Test different offers, products, and content to identify what leads to higher conversions.
  • Conversion templates: Save time and effort with customizable sales funnel templates.
  • Checkout editor: Modify your checkout page and form fields. Optimize checkout to improve conversions and reduce cart abandonment.
  • Dynamic offers: Turn regular order bumps and upsells into relevant dynamic offers.
  • Cart abandonment recovery: CartFlows makes identifying and recovering abandoned carts easy, maximizing revenue potential.

Why We Chose CartFlows

There are many sales funnel builders out there, so why did we choose CartFlows?

  • Market leader: CartFlows is popular, with over 223,000 users.
  • User-friendly: It’s designed to be intuitive and user-friendly, even for those new to sales funnels.
  • Continuous updates: Since its launch in November 2018, CartFlows has consistently added new features and enhancements.

If you’re looking to create effective sales funnels within a WordPress website, CartFlows is definitely worth exploring! 🚀

Just complete 4 basic steps to get started:

  1. Install and set up the plugin.
  2. Create your first funnel using a readymade template.
  3. Add products, order bumps, upsells, and downsells.
  4. Publish your funnel and watch sales soar!

We’ll go into more depth about each of these steps in just a moment.

First, let’s take a look at what the CartFlows WordPress plugin costs.

Is CartFlows Worth the Investment?

CartFlows is a free WordPress plugin with premium versions that add more features.

The free version includes:

  • Multiple funnel templates (including landing, checkout, and thank you pages).
  • CartFlow’s modern alternative to the default WooCommerce checkout page.
  • Checkout field editor.
  • One or two-column layouts for the checkout form.
  • Express checkout features.
  • Real-time email validation.
  • Google address autocomplete.
  • Facebook and Google Analytics pixel integration.
  • Coupon box control.

These features are more than enough to get you started.

If you want to take your online business to the next level, check out the benefits of CartFlows premium plans.

StarterPlusPro Bundle
Sales funnelsUnlimitedUnlimitedUnlimited
Store checkoutYesYes, with advanced analyticsYes, with advanced analytics
Order bumpsNoYesYes
One-click upsells/downsellsNoYesYes
Advanced funnel featuresNoNoYes
Automation featuresNoNoYes

CartFlows vs. FunnelKit vs. ClickFunnels

Choosing the right sales funnel builder is one of the most important things you can do to ensure that your online store keeps making money.

With this goal in mind, we compare CartFlows, FunnelKit, and ClickFunnels across key features to help you make an informed decision.

Spoiler alert: We’ve found that CartFlows offers the familiarity and ease of use while providing similar results to ClickFunnels. It’s truly the best of both worlds! 😄

Top plan$299/yr$399.5/yr$2496/yr
Platform typeWordPress pluginWordPress pluginStandalone SaaS
HostingSelf-hosted on your websiteSelf-hosted on your websiteHosted by ClickFunnels
WooCommerce integrationNativeNativeThird-party tools required
CustomizationExtensive customization using WordPress themes and pluginsCustomization options within the pluginLimited customization options
Design flexibilityCompatible with popular page buildersCompatible with popular page buildersRestricted to CF’s own funnel builder
Funnel building interfaceIntuitive slide-in designCanvas with drag and dropCanvas with drag and drop
Ease of useDesigned for WordPress usersDesigned for WordPress usersSteeper learning curve
AnalyticsBuilt-in analyticsBuilt-in analyticsAdvanced analytics and tracking
APIs and webhooksRequires workflow automation toolsRequires workflow automation toolsIntegrate with your existing tech stack.
IntegrationsPayment gateways, email marketing tools, webinar platformsPayment gateways, email marketing tools, webinar platformsExtensive native integrations
SupportDocumentation, WordPress forums, email supportDocumentation, WordPress forums, email supportKnowledge base, live chat, email support

One advantage of using a WordPress funnel builder like CartFlows is that you can export your funnels and store checkout flow in a .json file.

This can be useful if you want to import them to another WordPress plugin or application.

Once your license expires, you can also continue using the funnels you have already set up. You will miss future updates and support though.

With ClickFunnels, you cannot export funnels and import them into other applications (especially WooCommerce stores).

As funnels are built using its own funnel builder, they are not compatible with popular WordPress page builders.

CartFlows Key Features

The CartFlows funnel builder definitely packs in the features!

It allows you to create a seamless shopping and checkout experience.

Cartflows integrates with WordPress and WooCommerce. It’s easy to create and manage funnels for your WooCommerce store without leaving WordPress.

Here’s a look at its top features:

✅ Smart store checkout✅ Custom checkout fields editor
✅ Pre-built templates for funnel pages✅ Product grids on the checkout page
✅ A/B testing for funnels and checkout✅ Detailed analytics
✅ One-click order bumps✅ Supports virtual products and digital downloads
✅ Conditional one-click upsells and downsells✅ Real-time email validation
✅ Dynamic thank you pages✅ Cart abandonment follow-ups
✅ No-code customization✅ Premium plugins in bundle
✅ Multi-step checkouts✅ Automation features
✅ Pre-checkout offers✅ SkillJet Academy membership (Pro bundle)
Payment gateway integrations✅ Global support

Check out this video to learn how to use CartFlows’ rule engine to boost your income.

Unlock the Power of WooCommerce Order Bumps & Upsells with CartFlows’ Rules Engine

The CartFlows Family

The CartFlows family includes a host of WordPress plugins for WooCommerce stores.

Use any combination of them to boost the shopping and checkout experience.

PluginUse Case
CartFlowsWordPress funnel builder and smart checkout solution for WooCommerce stores.
ModernCart for WooCommerceAdds a sleek slide-in shopping cart interface to your store.
Checkout PluginsHelps collect payments securely with WooCommerce payment gateways.
Variation Swatches for WooCommerceConvert dropdown boxes into highly engaging variation swatches.
WooCommerce Cart Abandonment RecoveryRecover lost revenue by following up with abandoned cart users.

Working With CartFlows

Now it’s time to show you how to use CartFlows and integrate it with your WooCommerce store.

This will be a step-by-step overview of what you can do with the funnel builder.

Install and Activate CartFlows

In your WordPress dashboard, go to Plugins > Add New Plugin. Search for CartFlows.

Install and activate the plugin when you see the option.


New users will be prompted to start the Setup Wizard. It walks you through everything you need to do to set up CartFlows.


This is a six step onboarding process that:

  1. Welcomes you to CartFlows sales funnels.
  2. Choose your favorite page builder from Gutenberg, Elemenor, Beaver, or others.
  3. Install the WooCommerce and WooCommerce Cart Abandonment Recovery plugins.
  4. Select a modern store checkout template.
  5. Add details to receive email reports.
  6. Complete store setup.

Once you have set up the free CartFlows WordPress plugin, you can either choose to customize your store’s checkout or build your first sales funnel.

First, let’s check out the CartFlows dashboard.

CartFlows Dashboard

Navigate to CartFlows > Dashboard from the WordPress dashboard.

The free version gives you a quick overview of the total revenue, orders, views, and offer revenue.

You also get a graphical representation of these figures that you can customize as you need.


You can also see recent orders and quick action prompts to create your first funnel, view sales analytics, create a WooCommerce product, or view all funnels.


Create Your First Funnel

You can see Funnels just next to the Dashboard section.

Click on it, and you’ll be prompted to create your first sales funnel.


Choose a pre-built funnel template. Most templates are free and include the essential pages including landing page, checkout, and a thank you page.

You can preview any funnel and import it with just one click using the Import Funnel button.


In the Funnels dashboard, you can see the imported funnel.

Click on Add New Step and add an opt-in page to collect leads for your email list.


To change the order of pages, hold a page, drag it where you want it, and drop it. It’s that easy!

Click the ✏️pencil icon to edit the page with your favorite page builder.

To add products, customize the checkout form and manage page settings, click the ⚙️gear icon.

Buy the premium version of CartFlows if you want to:

  • Add multiple steps to your funnel.
  • Add dynamic upsells, downsells, and thank you pages.
  • Access premium templates.
  • Add one-click order bumps.
  • Get funnel-specific and page-specific insights.

Click Upgrade to Premium and choose a plan.


Set Up Store Checkout

There’s no point having an amazing checkout if you don’t use it, right?

CartFlows not only adds sales funnel-building capabilities, it also gives you complete freedom to create an optimized checkout for your store.

Head to the Store Checkout section and swap the WooCommerce default checkout page with CartFlows’ advanced version.

Click on Create Store Checkout.


Import a pre-built checkout template and toggle on the Enable Store Checkout option.

You can easily customize the checkout with your favorite page builder and customize the form fields.


As you can see, it’s all very easy to do and provides a lot of flexibility to build your store, your way.

Is CartFlows For You?

Phew, we covered a lot of ground in our CartFlows funnel builder review!

We discussed all the features of the free version and the additional customizations and templates you get with premium.

CartFlows is clearly a great ClickFunnels alternative. It allows you to create sales funnels without leaving your WordPress dashboard and is very easy to use.

From creating condition-based upsell and downsell offers to optimizing your WooCommerce store checkout to boost conversions, you can take your store to the next level.

If you want to streamline the shopping and checkout experience, consider trying CartFlows.

Do you already use CartFlows? Have any success stories to share? Tell us about it below!

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