How To Customize the WooCommerce Checkout Page

If you’re still using the default WooCommerce checkout page for your online store, you are probably losing money!

What’s missing from the default WooCommerce checkout page?

• No AOV-boosting opportunities
• No trust seals or social proof
• Unclear order summary
• No way to modify orders
• Checkout form not optimized to capture the most important details first

CartFlows can help with all that. We use CartFlows on all our stores and it has genuinely changed the game!

With CartFlows, you can customize the WooCommerce checkout page and turn your online store into a money-making machine!

Read on to learn how.

What’s Wrong With the Default Checkout Page?

One of the first things that you should do after setting up your WooCommerce store is optimize the checkout for conversions.

However, WooCommerce doesn’t make it easy.

Requires Custom Code To Make Changes

You can edit the WooCommerce checkout page with a number of WordPress plugins.

However, if you want to do it without plugins, you’ll need to add custom code.

That’s great if you know how to code. Not so great if you don’t.

No Personalized Templates

The default checkout page doesn’t offer templates. There’s no option to import with one click and personalize according to your brand guidelines either.

No problem if you’re a web designer, big problem if you’re not.

No Opportunity To Boost Your AOV

One of the best ways to optimize WooCommerce checkout is to add AOV-boosting offers.

Think order bumps, upsells, and downsells and you’re on the right track.

You can even create dynamic order bumps that enhance the conversion rate for these offers.

Order bumps can convert up to 30% of traffic that lands on the checkout page so are well worth using!

Upsell offers encourage customers to buy a more expensive version of what’s in their cart and can work incredibly well.

CartFlows’ Dynamic Rule Engine allows you to show your buyers conditional upsell, downsell, and order bump offers.

Conditions can be based on products, product categories, geographical location, total cart value and other metrics.

Cannot Show Trust Seals or Customer Reviews

Trust seals on a checkout page tell buyers their purchase and personal data is safe.

You can even show customer reviews on your checkout page, as buyers tend to trust customer reviews more than your marketing.

Unclear Order Summary

On the left, you can see the default WooCommerce checkout page, which displays a generic and unclear order summary.

On the right, you can see a CartFlows order summary.

No Control Over Checkout Fields

Email address and phone number are two of the most important pieces of information you can capture.

However, the default WooCommerce checkout page displays these fields at the bottom of the page in the billing details section.

Rearranging these fields or adding/removing fields is difficult without a plugin.

How To Customize WooCommerce Checkout

We’ll assume you have CartFlows installed already for this next section.

If you choose to go for one of the CartFlows premium plans, follow this guide to install CartFlows Pro.

Then:

Choose a Checkout Page Template

Inside your WordPress dashboard, go to CartFlows > Store Checkout.

In the Store Checkout section, if you have already chosen a checkout template during onboarding, you will see the templates.

Otherwise, you will be prompted to create your store checkout.

Click + Create Store Checkout.

Choose any checkout page template you like.

You can also create a checkout page from scratch with popular page builders like WordPress, Elementor, Divi, Beaver, and others.

Once you have chosen the template, preview the pages and import the custom WooCommerce checkout.

Once the template is imported, you will be redirected to your Store Checkout dashboard.

Customize the WooCommerce Checkout Page

You can customize each of the checkout pages with your favorite WordPress page builder.

Click on the ✏️ pencil icon next to the page to start editing.

We are editing our checkout pages with Elementor due to its intuitive drag and drop interface.

Add One-Click Order Bumps To Boost AOV

On the checkout page, click on the ⚙️gear icon to customize your new checkout page.

Under Order Bumps, you can create a new order bump by adding a title.

Then click on + Add.

Turn on your order bump and click on the ⚙️ gear icon to start editing.

A dashboard will open that will have four sections:

• Product
• Content
• Styles
• Conditions

Work your way through each section to customize it.

Product Section

In the Product section, search for the product you want to add as an order bump and click + Add.

You can add multiple order bumps if you like but we wouldn’t recommend it.

Once you add the product, you can see a little preview at the top of the dashboard.

Here, you can customize a few settings to maximize the changes of buyers opting for the order bump.

Turn on the Show Pre-Checkout toggle, and the order bump product will be automatically pre-checked and added to the shopper’s cart.

Turn on Enable Quantity Field to allow shoppers to customize the quantity of items in their cart.

Content Section

In the Content section, you can edit the checkbox labels, highlight text, and product descriptions.

You can choose to enable/disable the product image. We recommend enabling it.

As you scroll down, you can see the product image settings.

You can change the product image, image position, and width, and even disable the image on tablets and mobile for faster page load times.

Styles Section

In the Styles section, you get different sub-sections.

In the Layout section, you can change the skin (you have 5 skins to choose from), width, and position of the order bump.

You can even customize the colors in the Colors sub-section.

In the Borders and Shadows sections, you can adjust the borders and the shadows of the order bump.

To make your order bump pop out on the checkout page, we recommend turning on the Enable Arrow and Enable Animation buttons.

This is how the animated arrow looks next to your order bump. It has a blinking effect and easily draws the shopper’s attention.

Conditions Section

In the Conditions section, you can enable conditional order bumps.

This allows you to display an order bump based on conditions such as products, product categories, order value, and more.

Turn on the condition and set your criteria.

Here, we want to display our order bump (Harry Potter action figure set) only to those who buy a specific product (Harry Potter hardcover book set).

Once you complete all the order bump customizations, click Save Settings.

Enable/Disable Pre-Checkout Offers

If you want to display a pre-checkout offer like this, you can enable it in the Checkout Offer section.

You can see a preview of what the checkout offer looks like. It is shown before the checkout page.

As you scroll down, you can see three sections – Product, Content, and Styles.

In the Product section, you can select the product, add a discount type, and prices for your checkout offer.

In the Content section, you can add:

• Title
• Sub-title
• Product title
• Product description
• Order button text
• Skip button text

In the Styles section, you can customize the color settings for the checkout offer.

Bonus tip: If you want to display two order bumps, show one as an order bump on the checkout page and one as a pre-checkout offer. This way, you won’t clutter the page or dilute the offers.

Rearrange Checkout Form Fields

The default WooCommerce checkout page doesn’t capture the most important information first, like email address or mobile number.

CartFlows offers complete flexibility to rearrange your checkout form fields however you like.

You can add new ones, remove unnecessary ones to keep your checkout form clean. You can also create custom fields to connect to your sales funnels.

To rearrange your checkout form fields, go to the Checkout Form section.

First, you will see the Form Settings. In this section, you can customize additional coupon fields, enable shipping to a different address, and toggle Google Address Autocomplete on or off.

In Field Editor, you can enable or disable checkout fields.

To start editing, toggle on the Enable Custom Field Editor button. You can also mark a field as required (*).

To rearrange checkout fields, click on the field you want to move, drag it to where you want it, and then drop it.

CartFlows makes it easy! 🤠

If you want to customize a particular field, simply click on the ⚙️ gear icon next to it and start editing.

You can change the field width, label, default value, and placeholder value. You can make that particular field collapsible, too.

In the Form Headings section, you can edit the titles that are displayed in your checkout form.

Turn on the Enable Field Validation Error Message to ensure the required fields are completed.

In the Place Order Button section, you can customize the order button.

Change the text, display the lock icon, and show the price to make the order button look even better.

Redirect Shoppers to Dynamic Offer Pages

How awesome it can be if you direct different buyers to different thank you pages based on their purchase!

CartFlows’ Dynamic Offers feature helps you do exactly that. 😉

Turn on Dynamic Offers and start directing shoppers to thank you pages made especially for them.

You can direct shoppers to any page you want – an opt-in page to join your WordPress newsletter, a sales page for your upcoming masterclass or something else.

Note: You have to create these offer pages before linking them.

In the Conditions section, you can create a dynamic offers page based on products, product categories, coupons used, geographical location, order custom fields, and more.

In this example, we created a dynamic offer page based on the purchased product.

Customize Checkout Page Settings

You can also edit WooCommerce checkout page settings – set the URL, add a note or custom script and more.

In the Advanced section, you can turn on display product images, cart editing on checkout, and browser tab animations.

You can even change the template if you want to try something new.

Remember this will only change the checkout page template. The thank you page template will remain unchanged.

Make More Profit with Upsells and Downsells

According to Predictable Profits, 35% of Amazon’s revenue comes from upsells and cross-sells.

If you want to boost profits, you could also offer conditional upsells.

Return to the Store Checkout dashboard and click on + Add New Step.

Alternatively, click on the “+” button at the bottom of the dashboard.

Adding and Customizing Upsell Page

Since upsells and downsells are only available in CartFlows Pro, you must be on a paid plan to create an upsell/downsell page.

Import a template when you’re ready.

Add a name for your upsell step and click on Import Step.

In a similar way, you can click on + Add New Step and choose a downsell template for your custom WooCommerce checkout page.

The smart rule engine knows the order in which to show the page.

However, if you wish to change the order of the pages, simply drag and drop the page.

Click the ⚙️ gear icon beside your upsell page to edit it.

In the Products section, search for your upsell offer and click + Add.

You’ll see two optional settings:

• Replace Main Order: The upsell product will replace the product in the buyer’s cart.
• Skip Offer: Enabling this will not show the upsell offer to buyers who have previously purchased it.

Once you’re done with these, click Save Settings.

In the General section, you can change the slug, add a step note, and insert titles for various events.

As you scroll down, you will find the Conditional Redirection section.

Here, you can decide what happens when the shopper accepts or rejects your upsell offer.

If the offer is accepted, you can redirect them to a specific page, or you can keep it as default.

If the offer is rejected, you can redirect them to a specific downsell page or to a thank you page and show the order details.

The Shortcodes section lets you customize any shortcodes on your upsell page.

Adding and Customizing Downsell Pages

You can customize your downsell page by clicking on the ⚙️ gear icon next to the page title.

In the Products section, search for the product that you want to include in your downsell offer and click on + Add.

In the Settings section, you can choose which page the shopper sees when they accept or reject your downsell offer.

If the downsell offer is rejected, you can redirect them to a specific thank you page or keep it as default.

Customize the Thank You Page

When you edit the WooCommerce checkout page, don’t ignore the thank you page.

Here’s an example of a well-made thank you page by Kindlepreneur.

Look how he has personalized the shopping experience by embedding a video of himself thanking his audience.

To customize your own thank you page, click on the ⚙️ gear icon next to the page title.

Under the Settings section, you can enable/disable order overview, order details, billing, and shipping details.

In the General section, you can change the slug, add a step note, and also add a custom script.

In the Advanced section, you can redirect shoppers to a specific page after purchase.

For example, you can direct recent buyers to a specific landing page that allows them to opt in for your newsletter group or sign up for an upcoming masterclass.

You can even change the template of your thank you page if you want.

Before you start selling, make sure to enable the store checkout to swap your default checkout page with your new, optimized version.

A/B Test the Pages

A/B testing means creating multiple variations of your checkout pages and testing them simultaneously.

You can customize each variation independently and the page with the most conversions is the winner.

With CartFlows Pro, you can easily create multiple variations of your pages and test them.

Click on the three dots icon next to the page title that you want to A/B test.

Select the A/B Test option.

When you click on A/B Test, it will create a clone page.

If you want to create more variations, click on the three dot icon next to the variation page and select Duplicate.

Click on the ⚙️gear icon next to Start Split Test to determine the percentage of audience that each variation will be shown.

You can set any number in this column. If you are testing two variations, it will be 50-50 by default.

Once you finalize the setting, click Save Settings.

Finally, to start the A/B test, click Start Split Test.

According to your set percentage, CartFlows will show different variations of your checkout page.

We recommend continuing the split test for at least a week so you know which variation works best.

Once the numbers are in, assess which page is making you the most money and declare it as a winner.

Once you declare the winning page, that page will be shown to all the shoppers.

You can perform A/B testing of all the CartFlows pages, including checkout, landing, opt-in, upsell, downsell, and thank you pages.

Why Customize Your WooCommerce Checkout Page?

WooCommerce checkout page customization offers a lot of benefits that can get you better conversions at higher AOV.

Some of the benefits include:

Higher AOV With Conditional Order Bumps, Upsells and Downsells

Displaying conditional offers can maximize the chances of the buyer opting for the order bump or upsell offer.

You can display conditional offers based on cart value, purchased item, item category, buyer location and other metrics depending on your needs.

Several studies have confirmed that upselling and cross-selling can lead to 10%-20% increase in revenue.

What store owner doesn’t want a piece of that?

Capture Important Information First

Rearranging form fields so you capture a buyer’s email early makes order updates easier and helps with cart abandonment.

Almost 80% of carts are abandoned and every one you save is extra money earned.

Alternatively, you can keep the checkout form minimal and include only the most important fields to encourage conversion.

Offer Express Checkout

Since most eCommerce traffic is mobile, we need to fulfill those needs to be profitable.

If you have enabled the Express Checkout feature, an Android user will see an additional Google Pay button on their screen.

Similarly, an iOS user will see an Apple Pay button on their screen.

Both can significantly boost conversion.

Create a Multi-step Checkout Page

With CartFlows templates, you can create a multi-step checkout process or a one-page WooCommerce checkout with a multi-step checkout form.

This way, the customer doesn’t have to wait for page reloads or get frustrated due to multiple redirections.

Reduce Errors With Google Autofill Address Completion

Incorrect addresses can cause 41% of deliveries to be delayed and 39% to fail entirely.

Whenever users begin typing in an address, the most relevant addresses will be auto-suggested.

If the user selects an address from the suggestions, the rest of the address will be automatically completed.

Embed: https://cartflows.com/wp-content/uploads/2022/02/Address-Autocomplete.mp4

Build Trust With Social Proof, Trust Seals and Security Logos

According to Baynard, more than 18% of buyers do not trust eCommerce stores with their credit card information.

Display trust seals and customers are more likely to trust your website and complete their purchase.

You can also show customer reviews on the WooCommerce checkout page.

People trust other people’s recommendations. Using social proof is one of the best tips for boosting conversions.

How CartFlows Helps Build a Better Checkout

CartFlows is the most popular WordPress sales funnel builder around.

It allows you to create unlimited sales funnels with pre-built templates for landing, opt-in, checkout, and thank you pages.

The free version of CartFlows includes:

• 17 funnel templates including landing, checkout, and thank you pages.
• A modern alternative to the default WooCommerce checkout page.
• Checkout fields editor.
• One or two-column layouts for the checkout form.
• Express checkout features.
• Real-time email validation.
• Google address autocomplete.
• Facebook and Google Analytics pixel integration.
• Coupon box control.

These features offer enough flexibility for you to create a frictionless checkout experience with very little effort.

If you want AOV-boosting features like order bumps, conditional upsells and downsells, choose one of the great value premium plans.

Key features of the premium plans include:

• One-click upsells/downsells: Increase average order value by offering one-click upsells and downsells.
• Order bumps: Order bumps allow you to display relevant addons or upgrades that customers can quickly add to their orders.
• A/B split testing: Test different offers, products and content to identify what leads to higher conversions.
• Conversion templates: Save time and effort with customizable sales funnel templates.
• Checkout editor: Modify your checkout page and form fields. Optimize checkout to improve conversions and reduce cart abandonment.
• Dynamic offers: Turn regular order bumps and upsells into relevant dynamic offers.
• Cart abandonment recovery: CartFlows makes identifying and recovering abandoned carts easy, maximizing revenue potential.

Now let’s see some checkout page customizations you can make in 20 minutes or less!

How to Customize Your WooCommerce Checkout Page for More Conversions

Ready To Modernize Your Checkout?

The default version of WooCommerce doesn’t offer the best possible checkout experience.

Depending on the changes you want to make, you can optimize the checkout flow using WooCommerce plugins, page templates, or custom code.

It’s easier with CartFlows though, as you have just seen.

You also get more options, order bumps, upsells, A/B testing and other helpful tools too.

Do you have any questions about improving your checkout flow? What strategies have you used to deliver a unique shopping experience?

We’d love to hear your thoughts in the comment section!

WooCommerce Checkout Page FAQs

Here are some answers to some common questions around WooCommerce checkout.

How do I create a one-page WooCommerce checkout?

To create a one-page WooCommerce checkout, you need a checkout page editor plugin like CartFlows. It’s a powerful plugin that revolutionizes checkout with lots of tools to increase engagement, AOV and overall conversion.

How do you boost the speed of your checkout page?

Some best practices to boost the speed of your checkout page include using compressed images in webp format, using minimal form fields, not using unnecessary custom code and keeping things as short and as simple as possible..

You can also use WordPress tools like WP Rocket to speed up your WordPress website.

What is the best way to customize a WooCommerce checkout page?

The best way to customize a WooCommerce checkout page is to use a plugin like CartFlows. It can help you swap the default WooCommerce checkout page with a modern, stylish, and conversion-boosting checkout.

Should I back up my site before editing the checkout page template?

We recommend backing up your website before you make any major changes. CartFlows’ checkout page templates are optimized for WordPress, so you can import and edit them without any hesitation (or crashes!).

How do I customize my WooCommerce checkout page without plugins?

You can customize the WooCommerce checkout page without plugins using custom code. There are plugins that can help if you don’t know code, or CartFlows if you would rather use a template or drag and drop.

How do I customize my WooCommerce cart and checkout page?

CartFlows offers various plugins to customize your WooCommerce store. To customize your WooCommerce cart, you can use ModernCart for WooCommerce.