Last Updated 5 Jul 2024
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21 Best WooCommerce Themes of 2024 Revealed

Quick Summary ↪ This article showcases the top 21 WooCommerce themes for 2024, detailing their speed, usability, flexibility, design, mobile responsiveness, support, and SEO features. Read on to discover the ideal WooCommerce theme for your eCommerce site.

WooCommerce Themes

You could spend countless hours searching for the best WooCommerce theme for your online store.

This post will save you the trouble.

After exhaustive research, we have hand-picked the 21 best WooCommerce themes for eCommerce.

We selected each of these using the same criteria we use when creating our own eCommerce themes.

Speed, usability, flexibility, design, mobile responsiveness, support and SEO.

Everything a WooCommerce theme needs to deliver!

The 5 Best WooCommerce Themes for 2024

After thorough analysis, we found these 5 WooCommerce themes to be the best of the best.

ThemePrice (USD)Active InstallationsRating
AstraFree/ From $492,453,898+4.9 / 5
Divi$89400,000+4.8 / 5
StorefrontFree/ From $69200,000+4.5 / 5
Flatsome$59110,000+4.8 / 5
BotigaFree/ $6910,000+4.9 / 5

The 21 Best WooCommerce Themes

Here’s what we think are the top WooCommerce themes of 2024. Rather than give you a brief overview that doesn’t tell you much, we dive deep.

We have tried, tested and assessed each of these to give you the best possible idea of whether it’s a good fit for online stores or not.

1. Astra – Readymade WooCommerce Templates

Readymade WooCommerce Templates

Astra is a fast, highly customizable and lightweight WooCommerce WordPress theme. It is designed to load fast, convert well and boost sales.

Created and maintained by the team here at Brainstorm Force — the Astra theme has been downloaded over 2.4 million times and has over 5,462 five-star ratings on WordPress.org.

Design and Customization

Using Astra, you can customize every small detail of your site without writing a single line of code.

You can choose different colors on your homepage, landing pages, product pages, and more.

You can customize the color scheme of your website in one single dashboard with Astra Global Color Palette.

With the advanced header and footer builder you can customize the header and footer the way you want.

You can keep it transparent or solid, add or remove columns, manage the navigation menu, change the logo, add buttons and widgets and so much more.

Use Astra Pro and you get:

  • Enhanced customization for products and pages.
  • Quickview option for products.
  • Checkout page optimization.
  • Galleries for product images.
  • Infinite scroll to display products.
  • Dropdown cart feature.

Astra WooCommerce Website Templates

Astra has a selection of free and premium WooCommerce templates that deliver everything an online store needs.

Furniture Website Template

Furniture Shop Template – Furniture Shop is a thoroughly modern eCommerce template with a Scandinavian design. It’s light, welcoming and easy to use, creating a smooth customer journey throughout.

Electric Scooter WooCommerce template

Electric Scooter WooCommerce template – The Electric Scooter template is an equally modern option for online stores. It’s a fullscreen design with a large hero section for signature products and customizable elements throughout for everything else.

fashion woocommerce template

Fashion Designer website template – The Fashion Designer template for WooCommerce is set up for clothing but could easily be customized for any type of store. It loads fast, has lots of space to showcase products and promote special offers.

Custom Printing Pro template

Custom Printing Pro template – The Custom Printing Pro store template is another excellent example of modern design with genuine appeal. It’s smart, feels premium and can be fully customized to fit any type of store.

Astra Brandstore

Brandstore – The BrandStore WooCommerce template is great if you have multiple products. IT’s set up as a fashion store, but you can easily turn it into any kind of store you want.

Astra Gift Shop template

Gift Shop WooCommerce template – The Gift Shop template has everything you need to set up a vibrant store. You can also customize it the way you want, change colors, fonts and everything you see on the page.

Astra Cosmetics Store template

Cosmetics Store – The Cosmetics Store template contains the best features of the top beauty brands. If you have a range of beauty products to sell, you can create an elegant store with this template.

Mobile-friendliness

The Astra theme is fully responsive and works flawlessly on mobile, tablet and desktop devices. Whatever device your customers use, Astra will look amazing!

Plugin Compatibility

The free version of Astra integrates seamlessly with WooCommerce and can help you create a fully working store.

Use Astra Pro and you get more powerful styling and customization options and premium support.

All Astra templates are fully compatible with Spectra and the Elementor page builder too.

We created Spectra and developed. UAE adds 5 dedicated widgets for WooCommerce to improve checkout, categories and products.

Ultimate Addons for Elementor

As everything is developed in-house this makes Astra one of the best WooCommerce themes out there!

Speed and Performance:

Astra uses clean and performance-optimized code to ensure blazingly-fast load times.

We do everything we can to ensure pages load fast and your customers are never kept waiting.

Whether you use WooCommerce or SureCart, your store will always perform at its best.

SEO-friendliness:

Astra is an SEO friendly WooCommerce theme and comes with built-in schema support.

Templates use SEO best practices to ensure search engines can crawl and index them easily.

Schema is a structured markup that helps search engines better understand what your website is about. Both can help contribute to getting your store found online.

Astra Pricing:

Astra is a free WordPress theme with three premium plans starting at just $49 per year.

  • Astra Pro includes powerful site building tools and priority support.
  • The Essential Toolkit adds premium Starter Templates and Spectra Pro or Ultimate Addons for Elementor.
  • The Business Toolkit includes everything in the Essential Toolkit plus SureFeedback, SureWriter, free SkillJet Academy membership and over $200 of free bonus access to our newest products.

All Astra plans come with a 100% risk-free money back guarantee for complete peace of mind.

Support:

  • Dedicated knowledge base in-depth articles, and video tutorials that explain each and every feature.
  • 24/7 Dedicated email support.
  • A dedicated Astra Facebook group with thousands of active members.

Get Started With Astra

2. Divi – Popular WooCommerce Theme

Divi theme

Divi is a popular WordPress and WooCommerce theme that’s known for both its versatility and also for its flexible page builder.

Since it’s a multipurpose theme, it can be used for any type of website, including an eCommerce store.

Design and Customization

The Divi theme is easy to set up and includes tons of theme customization options. Divi also includes the ability to create custom headers and footers which can be used on a per-page basis.

Most of the updates can be made without any coding using the drag-and-drop builder. You also have the option to redesign the modules using custom CSS, and you can also save your modules and custom layouts.

Divi comes with lots of high quality premade website layouts that you can customize and use right away.

Divi Design and Customization

Mobile-friendliness

Divi is fully responsive across all devices/screen sizes and comes with the ability to set what shows at different breakpoints.

You’re able to see how a page or post looks on various mobile devices (smartphones or tablets).

You also can make site-wide settings and customizations to ensure consistency across all your posts or pages.

Plugin Compatibility

The Divi theme and Divi page builder are both compatible with the latest version of WooCommerce.

WooCommerce blocks provide multiple modules for more control of product listings, product pages, and shopping carts.

You have the flexibility to change all the elements, including font size, color, links, price text, and much more.

Is Divi Compatible with Elementor?

Yes.

Do we recommend using them together to customize the theme of your WooCommerce store?

Probably not.

The fact Divi has also developed its own page builder means it’s not considered one of the best Elementor WooCommerce themes.

It will be more efficient to work with the Divi Builder.

Speed and Performance

Divi automatically minimizes the CSS and JavaScript files which reduces the size of the page and provides faster load times.

SEO-friendliness

Theme options include an SEO tab to help setup custom SEO for the home page, individual pages, and the index page.

You can also set up custom titles, descriptions, keywords, and custom fields.

Divi Pricing

  • An annual subscription of $89 per year and can be used on unlimited websites.
  • Lifetime access of $249 one time and can be used on unlimited websites.

A 30-day money back guarantee is offered on all plans.

Support

  • 24/7 support available via email or webchat.
  • They also have an active Facebook group and also a few Divi Meetup Groups (offline) around the world.

Get Started With Divi

3. Storefront – Free WooCommerce Theme

Storefront theme

Storefront is a free WooCommerce theme for WordPress you can use to get your WooCommerce site up and running quickly, and easily.

The theme is created and maintained by Automattic (the team behind WordPress.com and WooCommerce).

The theme currently has over 2,00,000+ active installations and over 105 five star reviews on WordPress.org

Design and Customization

The theme provides a simple, clean, and intuitive eCommerce design that allows you to display product categories, featured or top rated products on your homepage.

You can customize most of the design aspects such as background, color, header styles, link colors, typography, button styles and everything you see on the page.

Storefront Design and Customization

Mobile-friendliness

Storefront is a fully responsive WooCommerce theme, and it adjusts to any device or screen size.

Plugin Compatibility

Storefront theme is compatible with most WooCommerce extensions, plugins or addons.

SEO-friendliness

The theme is built with valid schema markup to improve your site’s SEO performance.

Speed and Performance

The theme is built on Automattic’s popular Underscores starter theme. It’s lightweight with ultra-minimal CSS.

It is also compliant WordPress’s accessibility guidelines, ao will be accessible to most visitors.

Storefront for WooCommerce Pricing

The Storefront theme is free to download, install and customize.

Storefront Extensions Bundle $69 per site per year.

The bundle includes additional customization options such as reviews, pricing tables and contact sections.

Support

  • No support is available. However, there is a thriving online community and forum to find answers to most of your questions.
  • The Storefront Extension Bundle comes with 1-year of software updates and support for all the addons included in the bundle.

Get Started With Storefront

4. OceanWP – Flexible Multipurpose Theme

OceanWP - Flexible Multipurpose Theme

OceanWP is a very popular WordPress theme and appears in many of our top theme lists. It’s in this one too because of its modern design, flexibility and compatibility with WooCommerce.

The theme has been updated with extra features for stores, including Advanced Coupon Manager, Product Badges Manager and other tools.

Design and Customization

Themes are smart, modern and very easy to look at. Store templates include all essential elements, attractive colors and flowing layouts.

Many store templates could be used as they are with minimal customization. They all look good and create that professional first impression we look for.

OceanWP Design and Customization

Mobile-friendliness

OceanWP is fully responsive and works on any screen size. We tested it on desktop and mobile and it worked well.

Plugin Compatibility

OceanWP is a compliant theme and worked well with all plugins during testing.

Speed and Performance

OceanWP places more emphasis on code quality and features than speed but that doesn’t mean it’s a slowcoach.

From our tests, it performs well and doesn’t keep you waiting when you load a page. While we didn’t put it through GTMetrix, other speed tests did seem to think it performed well.

SEO-friendliness

OceanWP is SEO-friendly and uses best practices, including being fully responsive and using basic schema markup.

The inherent performance also helps SEO while not keeping users waiting.

OceanWP Pricing

There’s a free version of OceanWP and premium plans start from $44 per year for 1 site.

Support

OceanWP is supported by a private support group as part of more expensive options. There’s also webinars and tutorials on the website to help you use the theme.

Buy the most expensive plan and you also get access to a partner’s Slack channel.

Get started with OceanWP

5. Neve – Lightweight and Multipurpose

Neve – Lightweight and Multipurpose

Neve is an incredibly popular WordPress theme that also works with WooCommerce. It’s a more minimal theme than some of these others but is all the better for it.

The free version doesn’t work particularly well with WooCommerce, but Neve Pro includes lots of features like quick view, floating cart, catalog layouts, off canvas filters and a whole lot more.

Design and Customization

Neve has a minimalist feel but it doesn’t leave you wanting in terms of design. Templates are a mix of modern, classic, minimal and full-on so there’s going to be a design you like.

There are 6 eCommerce templates. Each uses color, typography and images well.

They each have a comfortable vibe with lots of whitespace, attractive feature sections and product pages.

Mobile-friendliness

Neve is fully-responsive and is specifically designed to work on any screen size or device.

It’s also fully AMP-compatible.

Speed and Performance

Neve regularly appears towards the top in speed tests. It scores 100% in PageSpeed Insights and takes 1 second to load according to GTMetrix.

That’s more than enough to deliver a great customer experience and benefit from speed metrics for SEO.

Neve Plugin Compatibility

Plugin Compatibility

Never works with all compliant WordPress plugins and is fully compatible with WooCommerce so should work with extensions.

SEO-friendliness

Neve is designed with an SEO-friendly structure and delivers the performance we look for. It uses clean code and supports schema so there should be no SEO concerns at all.

Neve Pricing

There’s a free version of Neve but you’ll need premium for WooCommerce compatibility.

Plans start at $69 per year for use on unlimited websites.

ThemeIsle offers a 100% money back guarantee within 30 days.

Support

  • 24/7 email support.
  • Large knowledge base.
  • Extensive product documentation.
  • Over 200 video tutorials.

Get started with Neve

6. Woostify – Freemium WooCommerce Theme

Woostify – Freemium WooCommerce Theme

Woostify is a dedicated WooCommerce theme that delivers a smooth user experience within a well-designed template.

It’s a freemium theme, the template itself is free to use and there are three premium plans that let you use it on more sites and includes Pro templates and addons.

Design and Customization

The designs available with the free version are minimal but still look good. You get the standard hero slider at the top and product grid on the main page.

Pro templates add a little more character with some nice effects, off-canvas cart and lots of customization options.

Mobile-friendliness

The theme is fully responsive and works on any screen size. We didn’t test all store elements but the basic layout works well.

Plugin Compatibility

The theme documentation says it is fully compatible with WordPress and WooCommerce plugins and extensions.

Woostify Plugin Compatibility

Speed and Performance

The Woostify homepage says it scores 94 on GTMetrix and 84 on PageSpeed Insights. We didn’t verify those, but pages loaded quickly enough during testing.

The theme uses vanilla JavaScript and base pages are only 26.6KB in size so there should be no performance issues.

SEO-friendliness

The theme uses a standard structure so should work well for SEO. It’s also fast, which is another criterion Google uses.

Woostify Pricing

Woostify uses the freemium model. The template is free but there are premium addons for stores to add value.

Plans start from $49 per year for the theme, starter sites and Pro addons.

Support

The Woostify team offers:

  • Ticketed support for premium users.
  • Extensive documentation.
  • Facebook group.

Get started with Woostify

7. Zakra – Popular Multipurpose Template

Zakra – Popular Multipurpose Template

Zakra is another firm favorite of ours. It’s a fast multipurpose theme that often appears in our lists of best themes.

It’s easy to use, very flexible and comes with dozens of readymade templates. Some of which are dedicated to eCommerce.

Design and Customization

Zakra uses straightforward design with lots of color, images and attractive layouts. You can change everything of course, but they are easily good enough to use as is.

The WooCommerce templates don’t have all the design flourishes of some of the others in our list but we like them for their straightforward nature and ease of use.

Mobile-friendliness

All Zakra templates are fully responsive. We tested a couple of store templates on mobile and they looked great.

Zakra Plugin Compatibility

Plugin Compatibility

Zakra is compatible with WooCommerce and has some dedicated features for it.

Speed and Performance

Zakra is known for decent speed and we didn’t experience any noticeable delays when testing. Use a good host and you shouldn’t be disappointed with the performance.

SEO-friendliness

Zakra is fully responsive and AMP-ready. Both help with SEO, as does compliant cost and a standard structure.

The homepage does mention Zakra is compatible with SEO plugins but we didn’t test it with any.

Zakra Pricing

There’s a free version of Zakra but you’ll need premium for most of the eCommerce templates. Plans cost from $55 per year.

There’s a 14-day money back guarantee on all purchases.

Support

The developers offer ticketed support for premium users, lots of documentation and a forum for free users.

Get started with Zakra

8. Flatsome – Highly Customizable Shop Theme

Flatsome Multi-Purpose Responsive WooCommerce Theme

Flatsome is a highly customizable multipurpose WordPress theme. It has tons of features that allow you to create the exact type of eCommerce store you want.

Created and supported by the team at UX Themes. According to Envato Marketplace (ThemeForest), the Flatsome theme has over 232,000+ sales.

Design and Customization

The theme provides a wide array of customization options and comes with a drag and drop page builder, making it easy to configure your layouts.

The theme also comes with pre-made templates that let you quickly build new pages.

Mobile-friendliness

The theme is responsive across desktop, laptop, tablet, and mobile devices. There are also specific options for responsive based column sizing.

Plugin Compatibility

The theme is compatible with the WooCommerce plugin and other WordPress extensions and addons.

Flatsome includes its own page builder so we don’t recommend using it alongside Elementor. It may work but you might face some compatibility issues.

Flatsome plugin compatibility

Speed and Performance

Flatsome uses smart lazy loading on all backgrounds and images. Alongside the WordPress native lazy loading, this makes the site load incredibly fast.

Flatsome is also built on a lightweight CSS and JavaScript framework, another reason for page speed.

SEO-friendliness

The CSS has a minimal file size, which makes it ideal for page speed and SEO.

The theme also comes with Yoast SEO integration, which helps you to optimize your store for search engines.

Flatsome Pricing

Flatsome is available to purchase at $59, and it comes with all templates, demos, page builders, headers, and many features.

Support

  • Each purchase receives six months of support.
  • The basic documentation and knowledge base covers setup, configuration and troubleshooting.
  • There’s also an active Facebook group.

Get Started With Flatsome

9. Botiga – Easy Going WooCommerce Theme

Botiga Theme for WooCommerce

Botiga is a WooCommerce theme from aThemes and delivers everything a modern online store needs.

It comes with an attractive home page, lots of areas to promote products, a persistent shopping cart at the top and lots of opportunities to promote special offers and discounts.

Design and Customization

Botiga is compatible with the WordPress block editor and provides the tools needed to customize every element of the page, including headers and footers.

Customization requires no coding knowledge as the block editor takes care of everything. You can change the home page, product pages, cart, and checkout page and personalize every element of every page.

Mobile-friendliness

Botiga is fully responsive and scales quickly and seamlessly on all screen sizes.

Plugin Compatibility

Botiga is compatible with most WordPress plugins, including WooCommerce.

Botiga officially supports and promotes compatibility with a couple of best-known page builders.

Botiga plugin compatibility with WooCommerce

Speed and Performance

Botiga has been designed to perform. Base pages are just 44.3kb in size and load in 454ms according to aThemes testing.

It also gets a 100% GTMetrix score.

SEO-friendliness

The theme is fully compatible with leading SEO plugins and its fast performance should help with search positioning.

Botiga Pricing

Botiga has a free version that includes all the basics for setting up your WooCommerce store.

There’s also a premium version that costs $69 per year or a $99 per year subscription to all premium themes.

Support

The free version of Botiga has community support. You have to buy the premium version to get priority support.

Get Started With Botiga

10. Shop ManiaMarketplace & Multi-Vendor Shop Theme

Shop Mania

Shop Mania is a fully customizable, user-friendly WordPress theme for WooCommerce. It comes with over 50+ readymade demo templates you can import in seconds. ​​

This WooCommerce theme is perfect for your online store, fashion shop, business, or company website. It is also compatible with Elementor and the WordPres site editor  and supports multi-vendor functionality.

Design and Customization

Shop Mania is renowned for its features and unique templates, crafted with precision and focused on an intuitive user experience.

Whether you’re running an online store, a fashion shop, or exclusive outlet, Shop Mania offers the flexibility and functionality you need to succeed. 

Mobile-friendliness

With responsive layouts, advanced customization options, and seamless integration with popular plugins, Shop Mania ensures your website looks stunning on any device. 

Mobile-friendliness

Plugin Compatibility

Shop Mania offers extensive plugin compatibility, making it a versatile choice for any website.

SEO-friendliness

Shop Mania is designed with SEO in mind to help your website rank higher in search engine results.

Speed and Performance

Shop Mania prioritizes speed and performance and scores very highly on speed tests.

Shop Mania Pricing

Shop Mania theme offers free and premium options. Plans range from $59 per year to $149 for a lifetime subscription.

Support

Shop Mania theme includes email ticket and live chat support.

11. Blossom Shop Pro – Premium WooCommerce Theme

Blossom shop pro WordPress theme

Blossom Shop Pro is a feature-rich WooCommerce theme to create a fully functional online store.

The theme offers multiple layouts for headers, blogs and product sections to offer endless flexibility. You can also add a quick view, wishlist and compare features to offer an intuitive user experience.

Design and Customization

The theme offers a clean and intuitive design that allows you to display products on the homepage.

You can set up different sections to display products based on the latest arrivals, popular items, and best-rated products, with unique layouts for each section.

Mobile-friendliness:

Blossom Shop Pro is fully mobile-responsive to adjust to any device or screen size.

Plugin Compatibility

The theme is compatible with most of the WooCommerce extensions and WordPress plugins.

SEO-friendliness

This SEO-friendly theme is also speed optimized so it doesn’t keep visitors waiting and to optimize the site for search engines.

It is also compatible with all WordPress SEO plugins.

Blossom Speed and Performance

Speed and Performance

There are a few speed optimization settings such as smart lazy loading for images, hosting Google fonts locally, JS optimization and more.

The template as a whole is lightweight and optimized to load fast.

Blossom Shop Pro Pricing

Blossom Shop Pro has a free version that includes the basic features.

The premium version is available to purchase at $59 per year with a lifetime plan at $99.

All purchases come with a 15-day money back guarantee.

Support:

  • Detailed documentation and video tutorials.
  • Support is available via email or instant chat.
  • Active Facebook group.

Get Started with Blossom Shop Pro

12. Løge – Scandi-style WooCommerce Template

Løge WooCommerce template

Løge, from CSSIgniter, has a welcoming Scandi feel with calm colors, lots of open space and a fullscreen layout.

It’s a well-designed WooCommerce template that looks great in default form but could become so much more with a little customization.

Design and Customization

Talking of customization, the theme is fully compatible with Elementor and the WordPress editor so you can change anything you like.

The default design looks great, with a relaxed feel and lots of space for products and features, but you can change anything you see on the page.

Mobile-friendliness

Løge is fully responsive and works on any screen size. The demo has a view switcher at the top where you can see for yourself.

Plugin Compatibility

Løge is fully compatible with Elementor, WooCommerce and most compliant plugins.

Loge Speed and Performance

Speed and Performance

Løge loads quickly, even on shared hosting. We experienced no issues that would prevent us from using this WooCommerce template.

SEO-friendliness

Løge uses a standard structure and the Ignition framework, both of which seem to play nicely with search engines.

Løge Pricing

Løge costs from $49 per year. There’s a 30-day money back guarantee too.

Support

CSSIgniter offers 24/7 premium support, documentation, a knowledge base and a forum.

13. Meridian One Plus – One Page WooCommerce Theme

Meridian One Plus theme demo

Meridian One is a simple one-page WooCommerce theme that is easy to customize with no coding required.

Created and supported by the team at Meridian Themes, the team behind WPKube, a popular WordPress blog.

Design and Customization

The WordPress customizer provides full control over the various design elements. The theme is set up in such a way that it’s easy to enable or disable any sections and customize to suit.

You can add or change multiple homepage sections to display products, projects, and pricing tables. You can also customize colors and typography options to match your brand

Mobile-friendliness

The theme is fully responsive and your website will work on all devices.

Plugin Compatibility

The theme is compatible with WooCommerce and the supporting extensions and WordPress plugins.

Meridian One Plus Plugin Compatibility

Speed and Performance

The code standards for the theme allows for fast loading time and optimized for performance.

SEO-friendliness

Meridian One Plus is compatible with most popular SEO plugins out of the box like Yoast SEO and others.

Meridian One Plus Pricing

There are a few packages to choose from:

  • $59 — Annual license for 1-site and 1-year of updates.
  • $89 — Annual license for unlimited sites and 1-year of updates.
  • $249— Lifetime license for unlimited sites and lifetime updates.

A 7-day money back guarantee is provided with all plans.

Support

A knowledge base is available on the Meridian Themes website with information on installation and updates.

You are able to reach them with additional questions via contact forms on the knowledge base.

Get Started With Meridian One Plus

14. eStore Pro – Premium WooCommerce Theme

eStore demo site

eStore Pro is a popular and highly-customizable WooCommerce theme. Created and supported by the team at Theme Grill, and the theme powers over 10,000 sites.

The design is clean, modern and could work for literally any type of online store.

Design and Customization

The eStore theme allows you to choose one primary color to match the color that matches your brand color. You also have multiple color options to customize the rest of the site.

There’s a wide array of widget options available for the various site elements such as category grids, category slider, category carousel, advertisement, features posts, and other custom widgets.

Mobile-friendliness

The theme is fully-responsive and automatically adapts to mobile devices.

Plugin Compatibility

eStore is fully compatible with the WooCommerce plugin and its extensions. It also integrates with the YITH WooCommerce Wishlist plugin.

The theme is translation-friendly and is compatible with either Weglot, WPML or Polylang plugins.

eStore Pro Speed

Speed and Performance

The theme is speed-optimized in such a way that all assets are loaded only if required. This keeps page load times to a minimum.

SEO-friendliness

The theme follows all best SEO practices.

eStore Pro Pricing

eStore was once a premium theme but is now available for free.

Support

  • Support is provided via an active forum.
  • Email support.
  • Extensive knowledge base available.

Get Started With eStore Pro

15. Ultra – Flexible Multipurpose Theme

Ultra theme

Ultra is a modern multipurpose theme that can be used to create any website, including eCommerce stores.

Created and supported by the team at Themify, the theme loads fast and offers all the features an online store could need.

Design and Customization

The theme is packed with many features such as a drag and drop builder (Themify Builder) and other customization options.

It includes several readymade multiple skins or demos, and many predesigned layouts. All of which can be installed with a single click.

Mobile-friendliness

The theme has a parallax scrolling and floating effects, which is responsive and works on all device types.

Plugin Compatibility

The theme is compatible with WooCommerce.

There’s an addon called The WooCommerce Builder that is available for purchase at an additional $39.

The addon bundle also includes other options such as progress bar, contact form, countdown, maps, pricing table, and more.

Ultra WooCommerce

SEO-friendliness

The Themify Builder and the Ultra theme are both SEO-optimized.

Speed and Performance

One advantage of the Ultra theme is that it comes with automatic minification options for CSS and JavaScript.

This feature can be turned on by default for your entire website. It’s great for your page speed (faster load times), and also eliminates the need for another WordPress plugin for minification.

Ultra Pricing

You can either purchase just the Ultra theme or a collection of all themes from Themify.

  • Ultra theme — $59 includes 1-year support and updates.
  • Themify Master Club — $89 includes all current and new themes; and 1-year support and updates. It also includes 12 plugins and 25 bonus builder addons.
  • Themify Lifetime Club — $249 includes all current and new themes, plugins, photoshop files and addons, 1-year of support and updates.

All purchases can be used on unlimited sites. Purchases come with a 30-day money back guarantee.

Support

  • Unlimited access to theme updates and support.

Get Started With Ultra

16. Extra – Flexible and Well-Designed

Extra Theme demo site

Extra is a flexible WooCommerce theme powered by Divi. It’s a magazine format that can showcase products and deliver a fully operational website with minimal effort.

It’s designed by Elegant Themes and uses the excellent Divi Builder. While not quite up to the standard of our own Starter Templates, it’s a solid contender!

Design and Customization

Extra includes all the power of the Divi Builder drag and drop page builder. That includes the ability to add or remove page elements, build category pages, change colors, fonts and layouts and design pages exactly how you want.

Divi Builder is a competent page builder with many similar tools to Elementor and Beaver Builder. It’s easy to get to grips with and makes short work of designing pages.

Extra Design and Customization

Mobile-friendliness

Extra is fully responsive and was designed specifically to work on multiple screen sizes, covering every device.

Plugin Compatibility

The theme is compatible with WooCommerce and most leading WordPress plugins.

SEO-friendliness

All Divi themes are built to be completely SEO friendly and include fast loading pages.

Speed and Performance

Extra is designed for elegance rather than speed but it’s no slouch. It loads quickly and uses tight code to deliver fast page load times.

Extra Pricing

Extra costs $89 per year or $249 for lifetime access.

That includes the ability to use it on as many websites as you like, Divi, Extra, Bloom, Monarch and other plugins.

Support

All purchases entitle users to premium support throughout the lifetime of the subscription.

  • Purchases also qualify for updates for the year or lifetime depending on the package.
  • There is also a vibrant community you can use to answer basic questions.

Get Started With Extra

17. Shoppe

Shoppe Multi-purpose WooCommerce Theme

Shoppe is a minimalist, flexible theme with a selection of well designed templates for online stores. Each can be installed and customized using the Themify Builder.

Shoppe comes with access to over 60 layouts and 20 landing pages and offers the chance to customize any of them to suit your store.

Design and Customization

Themify Builder is a drag and drop page builder similar to Elementor or Divi Builder. It’s a decent drag and drop page builder that simplifies page design and ensures WordPress users of every skill level have the chance to build high performance online stores.

With multiple layout options, infinite colors and fonts and multiple predefined templates and landing pages, choice is certainly something you’re not short of here!

Shoppe Design and Customization

Mobile-friendliness

Shoppe is fully responsive and has been proven to work in all screen sizes.

It also includes smart elements that automatically adjust to screen sizes by simplifying or minimizing depending on the requirement.

Plugin Compatibility

Shoppe is fully compatible with Google Fonts, WooCommerce and most WordPress plugins.

SEO-friendliness

Shoppe has been coded to be as SEO-friendly as possible. That includes using SEO best practices, being WPML compatible for translated pages and maintaining compliance with WordPress best practices.

Speed and Performance

This theme has been kept as tight and as streamlined as possible while still delivering a fully-featured experience.

Shoppe Pricing

Shoppe has three pricing options. All include use on unlimited websites.

  • Buy a single theme for $59 per year.
  • Buy Master Club membership for access to 42 themes for $89 per year.
  • Buy Lifetime Club memberships for $249 as a one off fee.

Support

  • Both yearly prices include one year of support from the Themify team.
  • The Themify forum is also useful if you’re getting to grips with the theme.

Get Started With Shoppe

18. Shoptimizer

Shoptimizer WooCommerce WordPress Theme

Shoptimizer is a WooCommerce theme from CommerceGurus. It is designed to balance the needs of eCommerce with speed and flexibility and does so admirably.

It’s also a good looking design with a nice flow, nice page balance and plenty of opportunity to showcase products.

Design and Customization

Shoptimizer uses the Elementor drag and drop page builder. We highly rate it for its flexibility, ease of use and ability to allow anyone to design a website without touching code.

The theme comes with a great design out of the box, which you can edit quickly and easily with Elementor.

Mobile-friendliness

Shoptimizer is fully responsive across all devices and screen sizes. We tried the demo on different screen types and it performed well across all of them.

Plugin Compatibility

Shoptimizer is fully compatible with WooCommerce, Elementor, Beaver Builder, SiteOrigin, Visual Composer and most WordPress plugins.

While we couldn’t test them all, we used a range of backup, caching and security plugins with no issues.

SEO-friendliness

CommerceGurus paid special attention to SEO and has provided extra category fields for search and used mobile-first design.

Pages load quickly, offer simple ways to add or update page content and metadata and works with SEO plugins.

Speed and Performance Shoptimizer

Speed and Performance

The marketing for Shoptimizer says it’s ‘the fastest eCommerce theme’. Whether that’s true or not, it is fast. Pages load quickly and don’t seem to be slowed down by images either.

The theme automatically minifies CSS and keeps code light to help performance. The theme gets a perfect score on the Google Lighthouse audit, which should tell you all you need to know.

Shoptimizer Pricing

Shoptimizer costs $99 although the company does run regular sales. That includes 1 year of updates and premium support.

Support

  • Purchases include premium support and updates via a web form.
  • There is also an extensive documentation section on the website with lots of resources.

Get Started With Shoptimizer

19. Hugo

Hugo WordPress theme for WooCommerce

Hugo from CSSIgniter is a full page theme with contemporary styling and some well designed page elements to make it really stand out.

While there is a single template within the theme, it’s one of those carefully-crafted themes that can look completely different with minimal tweaking.

Design and Customization

Hugo is a full screen template with lots of page elements to use or not, as you see fit. It’s a feature-rich design with some nice graphical elements and design flourishes.

The theme is compatible with Elementor, Beaver Builder and Divi Builder and also has its own customizer. Whatever you choose, you can adjust any element of the theme with minimal effort.

Hugo Design and Customization

Mobile-friendliness

Hugo is fully responsive and scales well to different screen sizes.

Plugin Compatibility

As well as page builder compatibility, the theme is also compatible with WooCommerce, Yoast SEO, Pods, OptinMonster, Toolset, Advanced Custom Fields, Mailchimp and WPForms to name just a few.

SEO-friendliness

CSSIgniter has a good reputation for delivering speed and compatibility and that works for SEO as well as usability.

Speed and Performance

Hugo is designed for speed and ignores elements that slow down websites like JavaScript, image sliders, animations and other features.

Hugo Pricing

Hugo has four pricing options.

  • $49 per year for the theme only.
  • $79 per year for Developer Club with all CSSIgniter products.
  • $249 for lifetime access to all CSSIgniter products.

Support

  • Yearly paid themes include 1 year of premium support and updates.
  • Lifetime includes lifetime premium support and updates.

Get Started With Hugo

20. ToyShop – Light Hearted WooCommerce Template

19. ToyShop – Light hearted WooCommerce template

ToyShop is a light hearted, fun WooCommerce template based on the Storefront template we featured earlier. It might be set up for a toy store but it could easily be customized for something else.

The fun colors, whitespace and cute images create a feeling of welcome you could use for any type of store.

Design and Customization

As ToyShop is based on Storefront, it’s a minimal design you could use as is but would be better as a foundation for your own creation.

There’s more to this than Storefront, there’s a welcoming hero section, colorful backgrounds, friendly fonts and a warm green footer that could work well for many store types.

Mobile-friendliness

The WooCommerce theme is fully responsive so should work on any device.

Toyshop Plugin Compatibility

Plugin Compatibility

ToyShop is a theme designed for WooCommerce so should be fully compatible with all compliant extensions.

There should be no issues with WordPress plugins either.

Speed and Performance

There are no mentions of specific speed optimizations for ToyShop, but as it’s built on Storefront it should be more than fast enough.

Use it with a good web host and a caching plugin and it should easily deliver the performance you would expect.

SEO-friendliness

SEO-friendliness should also not be an issue thanks to ToyShop being a Storefront child theme.

ToyShop Pricing

ToyShop is a premium theme that costs $39 per year.

There’s a 30-day money back guarantee on all purchases.

Support

The theme is fully supported and includes extensive documentation.

21. Customify – Slick eCommerce template

Customify – Slick eCommerce template

Customify is a free multipurpose WordPress theme with full compatibility with WooCommerce.

We have used Customify before and liked the mixture of speed, flexibility and usability. That’s why it’s in this list.

Design and Customization

The design is minimalist, which we like for stores. It uses a full width slider at the top, simple navigation and a white frameless grid down the page.

The theme works with the WordPress editor and is also compatible with popular drag and drop page builders so customization shouldn’t be a problem.

Customify Mobile-friendliness

Mobile-friendliness

Customify is fully responsive and should work on most screens. The demo has a tester tool so you can see each screen size in action.

Plugin Compatibility

The theme is compliant so should work with most WooCommerce extensions and WordPress plugins.

Speed and Performance

We haven’t speed tested Customify but it should perform well enough. Our testing showed no issues with speed or performance.

SEO-friendliness

As Customify is fast, fully responsive and uses a standard site layout, it should perform well enough in SEO.

There are no dedicated SEO features but the developers say it was constructed using best practices.

Customify Pricing

Customify is a free theme with premium options. Plans cost from $59 per year for 1 site.

The developer currently offers a 20% renewal discount and a 100% money back guarantee.

Support

The Customify theme includes email ticketed support.

What To Look For in a WooCommerce Theme

eCommerce theme features

You should have a pretty good idea of what to look for after checking out those 21 options above.

Here’s a little more detail on why we reviewed each template the way we did:

Clear Intuitive Design

Studies show that of all the factors for rejecting or leaving a website, 94% were design related, and only 6% content-related.

Another study showed that 38% of people will leave a website if they find the layout unattractive.

If your goal is to get your shoppers to spend more time and purchase — offer a simple and clear design.

Customization Options

No matter which theme you install you’ll have to customize it even a little bit to match your brand.

The theme should give you control to change or update colors, backgrounds, widgets, typography, sidebars, and product catalogs.

Mobile-friendliness

According to Adobe, Cyber Monday sales in 2019 generated a record of $9.2 billion in sales and a record of $3.0 billion of that was via smartphones.

That means almost 33% of all purchases were on mobile.

You have to make your eCommerce store mobile-responsive and device-agnostic to ensure you’re not missing out on traffic and sales.

Plugin Compatibility

WooCommerce is good, but does need addons for extra features, such as checkout optimization, payment options, shipping options, social media, SEO.

The theme needs to be able to easily connect with other plugins that you need.

Speed and Performance

High bounce rates are the bane of the eCommerce industry, about 69.57% of shopping carts are abandoned, causing eCommerce merchants $18 billion annually.

Around 7.57% of shoppers will abandon a page if it takes more than 3 seconds to load, and it’s even scarier to know that 80% of them will never return.

Even a 1-second delay can mean a 7% loss in conversions

Speed is also a ranking factor for SEO so it’s doubly important!

SEO-friendliness

According to nChannel, 44% of people start their online shopping journey with a Google search.

The theme should have a simple code base, use proper title tags, header tags meta tags and integrate the correct schema markup.

It’s also essential that the theme is blazing fast for the reasons we shared above and because page speed is part of how Google ranks your website.

Support

Any software you purchase or download must come with solid support whether it’s an extensive knowledge base, video tutorials, or even dedicated 1-on-1 support.

Even if you’re an experienced store owner, you may come across issues you cannot address yourself.

If you’re not an experienced store owner, the reassurance of knowing you have help if you need it can make a real difference!

How To Select the Best WooCommerce Theme

When you’re setting up your eCommerce store, one of the most important decisions you’ll make is which theme to use. The right theme will give your store a professional look, and help increase sales..

With so many themes to choose from, how do you know which one is right for you?

Let’s look at some factors to consider when selecting a WordPress theme for your eCommerce store.

Good Rating and Reviews

Good Rating and Reviews

Check if the theme is well-rated in the WordPress repository or the marketplace where it’s being sold.

The efficiency of the theme and the developers is directly reflected in the ratings and reviews they get.

Go for themes rated at 4 stars and above. There’s no reason to settle for less.

Also, read reviews. You will get to know many shortcomings the theme might have, which might influence your decision.

Dedicated Support Team

No matter how good a theme might be, you might run into some issues while setting up or using it.

This is where the quality of support comes in.

A good WordPress theme should have a dedicated support team that can help you with any problems you encounter.

Check out the theme’s website for pages where you can connect with their support whenever possible.

Astra contact page

Many themes may also have private communities such as FaceBook or Discord groups for you to join.

Professional Design

Professional design is essential for an eCommerce store.

The theme you choose should be designed specifically for eCommerce, with all the necessary features and pages required.

Astra WooCommerce product page layout

It should also be visually appealing, so that it can help attract more customers and hopefully keep them on the page long enough to purchase!

Documentation and Tutorials

Good documentation and tutorials are vital for any WordPress theme. Especially for users who are not very familiar with WordPress or WooCommerce.

The theme you choose should have detailed documentation and tutorials to guide you.

It should ideally cover the process of setting up your eCommerce theme, customizing it and optimizing for speed and SEO.

You can look at how thorough a theme’s documentation is by checking its website. Just like we have at Astra.

Astra knowledge base

Lightweight and High Performance

People demand speed and every successful website needs to deliver that. Online stores even more so.

You don’t want your theme to slow you down.

Choose a lightweight WordPress theme that loads quickly without sacrificing functionality. The last thing you want is something flashy which doesn’t perform well in real-world conditions!

Responsive Design

The majority of online shoppers now use a smartphone to browse web stores and make purchases.

Ensure your store is mobile-ready so customers can easily navigate on their smartphones or tablets.

Use a theme that looks great on all screen sizes, both desktop computers and devices like mobile phones and tablets.

Easy To Use

The theme you choose should be easy to use, with all the necessary features pre-configured so that you can start using it as soon as possible.

If the theme is compatible with drag and drop page builders all the better!

Regularly Updated

One of the main benefits of using WordPress is that it’s regularly updated with new features and improvements.

Your theme should always keep up with those updates.

Regularly Updated theme

The update information is available on the right side of the main WordPress repository screen.

Check if the theme has been updated recently as it gives you an idea whether that theme is supported or not.

Conclusion

Now that you have reviewed a few WooCommerce themes in detail, where do you go from here?

If you’re looking for a WooCommerce theme that’s reliable, fast, ranks well with customers, and more importantly isn’t expensive then consider the Astra theme.

Astra is lightweight, blazing-fast, secure, SEO-friendly, easy to customize, and comes with ready-made WooCommerce templates.

Here’s the best part Astra is free!

As you grow your store and add more features, then Astra Pro will help you provide more customization and personalization.

Get started with Astra for WooCommerce today!

WooCommerce Theme FAQs

Which theme works best with WooCommerce?

Most themes should work well with WooCommerce but we would say our own Astra theme works best. We designed it to work seamlessly with both WooCommerce and SureCart. It’s fast, stable and compatible with all compliant plugins and WooCommerce extensions.

What is the best free WooCommerce theme?

Astra is the best free WooCommerce theme. We would say that though wouldn’t we? We genuinely believe it’s the best free theme out there. It’s professionally designed, compatible with drag and drop page builders, fast, fully responsive, SEO-friendly and offers over 250 Starter Templates.

What is the most popular WordPress theme?

Astra is one of the most popular WordPress themes. It has been downloaded over 2.4 million times and is used for online stores, businesses and any use you can think of. It’s popular because it’s fast, fully featured and comes with some very well designed templates, over 250 of them!

Are WooCommerce themes free?

Some WooCommerce themes are free and others need to be paid for. This post outlines the 21 best WooCommerce themes and includes both free and premium options.

Do all WordPress themes work with WooCommerce?

No, not all WordPress themes work with WooCommerce. Compliant themes will all provide basic functionality, but only themes built specifically to be compatible will provide all the store features you look for.

Article by
Sujay Pawar

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Sujay Pawar is the co-founder and CEO of Brainstorm Force. He brings a one-of-a-kind fusion of tech brilliance, business savvy and marketing mojo to the table. Sujay has consistently spearheaded the development of innovative products like Astra, CartFlows, ZipWP and many others that have become market leaders in their respective niches.

Disclosure: This blog may contain affiliate links. If you make a purchase through one of these links, we may receive a small commission. Read disclosure. Rest assured that we only recommend products that we have personally used and believe will add value to our readers. Thanks for your support!

8 comments
    1. Team Astra Profile Pic

      Hello Abhi, we would highly recommend going with the Astra theme, as we have tight integration with WooCommerce, and our upcoming up Woo updates will be providing more amazing features. Stay tuned for our updates on our Facebook Group or blog.

  1. Kurt G Schumacher Profile Pic
    Kurt G Schumacher

    I’m looking for a new theme for my WooCommerce site, and was surprised to see MyThemeShop’s WooCart listed. The reason I need a new theme is that I found a problem with WooCart when I updated my site to PHP 8.2. I opened a ticket with MyThemeShop, and their response was that the WooCart theme has been deprecated and will not be receiving any future updates.

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