Best WooCommerce Plugins for Profitable Online Stores [Recommended by Experts]

To set your store up for success, it’s common to use WooCommerce plugins to take your store to a whole new level.

They can help your store load faster, send emails more reliably, convert more visitors into customers and make more profit.

There are currently over 980 WooCommerce plugins available, so how could you possibly choose the best options for your store?

With our help of course!

We run several successful online stores that make profits well into six figures so we know WooCommerce inside and out.

We’ll include some of the plugins we use and some that we know work well.

By the end of this post, you’ll know the exact plugins you need to use to make your store more profitable!

What We Look For in a WooCommerce Plugin

We think every WooCommerce plugin you use should provide 5 key benefits.

They should:

• Improve the customer experience – Every plugin should improve the customer experience. That could be by streamlining checkout, adding required features, adding extra search functions or something else.
• Optimize the customer journey – Any plugin that gives the customer the information they need to make a buying decision will only benefit your store. That could be shopping cart options, fast checkout or live chat to answer questions.
• Be value for money – Some WooCommerce plugins can appear expensive but their features and benefits should make the investment worth it.
• Be easy to use – Any plugin you add to your store should be well designed, instinctively understandable and deliver the ease of use we look for.
• Improve sales – All plugins should help you improve sales. Whether that’s directly like cart abandonment or indirectly like product highlighting or web forms.

Every plugin in this list will deliver on one or more of these benefits!

The 5 Best WooCommerce Plugins

Before we get into the list, here are the 5 must-have WooCommerce plugins we think you should try:

Plugin	Price	Purpose
CartFlows	Free/$99 per year	Sales funnel/cart abandonment
Modern Cart	From $59 per year	Smart cart options
Smart Coupons for WooCommerce	From $89 per year	Add coupons and discounts
WooCommerce Cart Abandonment Recovery	Free	Helps recover abandoned carts
WooCommerce Currency Switcher (WOOCS)	Free/From $49 per year	Supports multiple currencies for international buyers

The 25 other plugins in this list are definitely worth checking out too!

As there are a lot of WooCommerce plugins here, we have divided them into three key areas:

1. WooCommerce plugins for user experience
2. Plugins for store management
3. Store administration plugins

Let’s get to the list!

WooCommerce Plugins for User Experience

WooCommerce plugins for user experience will improve the customer journey in one way or another.

1. CartFlows

CartFlows is primarily a sales funnel builder but can also enable you to add upsells, cross-sells, perform split testing and help recover abandoned carts.

Optimizing your checkout process can boost your conversion rates. Incorporating order bumps and upsells can help boost your revenue per order.

Despite the powerful features, CartFlows is very easy to use, works with popular page builders and walks you through every aspect of its use.

Pros of CartFlows:

✅Powerful upsell and order bump tools

✅Conversion templates to boost sales

✅Effective checkout layouts to minimize lost sales

✅Abandoned cart recovery feature

✅A/B split testing tools

Cons of CartFlows:

❌Requires investment in time and money

CartFlows Pricing

CartFlows costs from $99 per year.

CartFlows is Great For…

CartFlows is great for funneling customers towards purchase, recovering abandoned carts and a wide range of other functions. We particularly like it for its ability to optimize checkout to minimize distractions.

2. Modern Cart

Modern Cart is a powerful plugin that can do a lot to improve the checkout experience. It adds a floating cart, popout cart or slide-out cart to either replace or add to the existing cart.

Modern Cart also provides different cart styles, coupon options, the opportunity to add upsells and cross-sells and customize your shopping cart however you like.

It works in conjunction with CartFlows but can also work independently. It’s compatible with other checkout plugins too.

Pros of Modern Cart:

✅Offers extensive shopping cart customization

✅Adds different cart types to your store

✅Works as a WooCommerce coupon plugin

✅Works with CartFlows or independently

✅Compatible with other WooCommerce plugins

Cons of Modern Cart:

❌There’s no free version

Modern Cart Pricing

Modern Cart costs from $59 per year.

Modern Cart is Great For…

Modern Cart can offer innovative cart options that would work for different types of store. You can also offer coupons and who doesn’t like coupons?

3. Presto Player

Presto Player is useful for including product videos, showcases and how-to videos for items you sell. It looks much more professional if you use a dedicated plugin than simply embed from YouTube.

Presto Player supports playlists, muted autoplay, lets you add marketing layers, calls to action, works with chapters and email opt-ins.

If you use videos to explain how to use products or as part of product descriptions, this plugin can really help!

Pros of Presto Player:

✅Professional video player ideal for online stores

✅Supports marketing and email opt-ins

✅Includes muted autoplay and sticky video player

✅Playlists

✅Analytics and reporting for all videos

Cons of Presto Player:

❌You’ll need the premium version for the best features

Presto Player Pricing

There’s a free version and two premium plans starting at $79 per year.

Presto Player is Great For…

Presto Player is ideal for any WooCommerce store that uses video in any way. It looks more professional and offers more options than standard video blocks, which is why we like it.

4. Checkout Plugins

Checkout Plugins is a small free plugin for WooCommerce that adds the option to accept Stripe or Paypal in your store. If your current configuration doesn’t support these two, you need this plugin.

Checkout Plugins has been designed to make it easy to accept card payments through Stripe and PayPal directly on your website. It’s simple, no-nonsense and gets the job done.

No annual payments, no subscriptions and no premium extensions. The plugin is completely free.

Pros of Checkout Plugins:

✅Adds Stripe and Payment payments to your store

✅Quick and easy to install and set up

✅Widens your customer base with added payment options

✅Works seamlessly with WooCommerce

✅ It’s free

Cons of Checkout Plugins:

❌There are no real downsides to this free plugin

Checkout Plugins Pricing

Checkout Plugins is free.

Checkout Plugins is Great For…

Checkout Plugins is useful for WooCommerce stores that use a premium service or plugin to accept Stripe or PayPal.

5. Product Feed Manager

Product Feed Manager is a great WooCommerce plugin if you want to promote products across different marketplaces.

You can add feeds to Google Shopping, Facebook Catalog, Yandex Marketplace, and many other marketplaces and display your products to a much wider audience.

The plugin also lets you set up feed update frequency and automatically adds to the feed as you add new products to your store.

Pros of Product Feed Manager:

✅Minimal configuration and setup required

✅Generates feeds for all major marketplaces on autopilot

✅Auto-syncs with Google Merchant Center Feed

✅Custom mapping of WooCommerce variables with marketplace variables

✅Include and exclude products as required

Cons of Product Feed Manager:

❌You’ll need to check the generated feeds periodically to ensure they are properly displayed

Product Feed Manager pricing:

Product Feed Manager is free for up to 200 products. Premium plans start at $79.99 per year for a single site license and unlimited product feeds.

Product Feed Manager is Great For…

Product Feed Manager is useful for stores that want to showcase products on social media or external marketplaces.

6. Smart Coupons for WooCommerce

Smart Coupons for WooCommerce adds an extra element of selling to any eCommerce store. It’s a very useful plugin that enables you to utilize vouchers, giveaways, store credit, gift cards and coupons to help sales.

The plugin includes a range of incentives you can use in your store. Some of them can be offered according to preset conditions while others include some behavior-based rules.

All can help increase sales and loyalty alongside giving customers a better store experience.

Pros of Smart Coupons for WooCommerce:

✅Well-designed dashboard to manage everything

✅Wide range of coupons, vouchers and incentives

✅Customizable conditions for triggering coupons

✅Bulk generate coupons and vouchers

✅Includes cart abandonment tools

Cons of Smart Coupons for WooCommerce:

❌Ticketed customer support only with 1-2 day response time

Smart Coupons for WooCommerce Pricing

Smart Coupons for WooCommerce costs from $89 per year.

Smart Coupons for WooCommerce is Great For…

Smart Coupons for WooCommerce is good because it makes it easy to offer coupons and discounts. Shoppers love a bargain so this is a great addition to any store!

7. YITH WooCommerce AJAX Filter

The YITH WooCommerce AJAX Product Filter allows visitors to narrow down searches based on certain criteria using smooth Ajax action.

WordPress and WooCommerce have search but Ajax is smoother and much more visually appealing. It’s a valuable quality of life upgrade for any store.

Search and product filtering are essential for larger stores with lots of products. If you don’t provide a way for customers to quickly find what they want, they will go elsewhere. YITH WooCommerce AJAX Filter makes it happen.

Pros of YITH WooCommerce AJAX Filter:

✅Simple but effective Ajax filter for online stores

✅Number of configurable presets for customization

✅Different filter styles to choose from

✅Select exactly when and where the filter appears

✅Adds genuine value to users

Cons of YITH WooCommerce AJAX Filter:

❌Takes a little configuring to get it just right

YITH WooCommerce AJAX Filter Pricing

There’s a free version of YITH WooCommerce AJAX Filter. Premium plans cost from $89.99 per year.

YITH WooCommerce AJAX Filter is Great For…

If you stock a lot of products, YITH WooCommerce AJAX Filter makes it easy to filter and find what you’re looking for using smooth Ajax action.

8. YITH WooCommerce Ajax Search

The YITH WooCommerce Ajax Search plugin can work alongside YITH WooCommerce AJAX Filter to provide a very powerful pairing for fast search and filtering for your store.

YITH WooCommerce Ajax Search offers search features that instantly display products as visitors type in the search box, without leaving the current page they are viewing.

If you stock a large number of items, search is key. This is a useful tool to have in any store and one we thoroughly recommend!

Pros of YITH WooCommerce Ajax Search:

✅Search and select products without leaving the current page

✅Display the search form anywhere in your store using shortcodes

✅Customize the search display

✅Searches as the customer types

✅Opportunity to add badges and banners within search results

Cons of YITH WooCommerce Ajax Search:

❌SKU search seems problematic

YITH WooCommerce Ajax Search Pricing

There’s a free version of YITH WooCommerce Ajax Search with premium priced at $79.99.

YITH WooCommerce Ajax Search is Great For…

YITH WooCommerce Ajax Search is useful for larger stores and for upgrading the default WordPress search function.

9. LiveChat WooCommerce Chat Plugin

Having a WooCommerce chat plugin will encourage visitors to interact, ask questions and discuss their needs. It’s a simple way to provide fast service and streamline the path to purchase.

LiveChat WooCommerce Chat Plugin lets you manage email, Facebook Messenger and other social media responses with the same interface. You can also view your shoppers’ cart contents in real-time to have an idea who is going to buy more products.

You can also send automated chat responses and messages to your visitors once certain criteria are met.

Pros of LiveChat WooCommerce Chat Plugin:

✅Powerful live chat functionality for WooCommerce

✅Flexible design with customization options

✅Intelligent query routing for larger stores

✅Integrates with other WordPress plugins and tools

✅Very easy to use

Cons of LiveChat WooCommerce Chat Plugin:

❌Can become expensive for more than 1 user

LiveChat WooCommerce Chat Plugin Pricing

LiveChat WooCommerce Chat Plugin costs from $20 per month per user.

LiveChat WooCommerce Chat is Great For…

LiveChat WooCommerce Chat is great for stores that want to implement live chat to help customers and answer key questions.

10. Order Delivery Date for WooCommerce

The Order Delivery Date for WooCommerce shipping plugin provides the best customer experience after they have made their purchase.

Shoppers can now select the delivery date at the most convenient date and time. It’s a simple feature but is one of those value-add elements that can elevate the user experience enough to encourage repeat custom.

Complaints about slow delivery and not knowing when a product will arrive is one of the most common you’ll hear. This plugin helps address that.

Pros of Order Delivery Date for WooCommerce:

✅Allows customers to select delivery date and time

✅Supports timeslots and ASAP deliveries

✅Configurable holidays, weekends, hours of operation and more

✅Supports click and collect

✅Works with Fedex, UPS, USPS and other couriers

Cons of Order Delivery Date for WooCommerce:

❌Depends on having a shipper that supports delivery dates and times

❌Premium is expensive for what it is

Order Delivery Date for WooCommerce Pricing

Order Delivery Date for WooCommerce has a free version while premium costs from $149 per year.

Order Delivery Date for WooCommerce is Great For…

Order Delivery Date for WooCommerce is a great WooCommerce shipping plugin for managing expectations and providing options. As long as your courier supports it..

11. ReachShip Multi-Carrier & Conditional WooCommerce Shipping Plugin

The ReachShip Multi-Carrier Shipping Plugin is designed to streamline your shipping process. It makes it easy to use top shipping carriers, like DHL Express, Australia Post, USPS, UPS, FedEx and others in your WooCommerce store. 

It enables you to offer a variety of shipping options, ensuring efficient and cost-effective delivery and happy customers. With this versatile plugin, you’ll find all your shipping requirements met in one place!

Pros of ReachShip Plugin:

• Supports multiple primary carriers 
• Real-time shipping rates and estimated delivery dates
• Label generation and automation
• Live shipment tracking
• Automate parcel packaging with multiple options

Cons of ReachShip Plugin:

• The plugin only supports top shipping carriers like DHL and Australia Post.

ReachShip Plugin Pricing:

The plugin is free to use.

ReachShip Plugin is great for:

WooCommerce store owners looking to simplify their shipping process, offer multiple carrier options and provide accurate shipping rates to their customers.

12. WooCommerce UPS Shipping Plugin with Print Label

If you are a WooCommerce store owner shipping using UPS, PluginHive’s WooCommerce UPS Shipping with Print Label plugin is something you don’t want to miss!

The plugin is a one-stop solution for your WooCommerce shipping needs, an officially certified UPS Shipping plugin for WooCommerce. The plugin displays accurate UPS shipping rates on the WooCommerce cart and checkout page, helps you print multiple UPS shipping labels for your orders instantly, and integrates live UPS tracking with WooCommerce. 

WooCommerce UPS Shipping Plugin with Print Label is being used in more than 220+ countries, with more than 300 5-star customer reviews.

Pros of WooCommerce UPS Shipping Plugin: 

• Budget-friendly UPS shipping plugin
• UPS OAuth 2.0 security compatibility
• Displays real-time UPS shipping rates and delivery estimates at the WooCommerce checkout
• Prints UPS shipping labels for your WooCommerce orders
• Supports special services like UPS Simple Rate, UPS Access Point Location, UPS SurePost, and more
• Adds UPS tracking number to WooCommerce orders and sends it to customers via email

Cons of WooCommerce UPS Shipping Plugin:

• You will need to have a UPS account to use this plugin
• If you are not using the complete features of the plugin, you might find setting up the plugin a tad overwhelming considering the multitude of features 

WooCommerce UPS Shipping Label with Print Label Pricing:

The plugin costs $99 a year and comes with a 30-day refund guaranteed.

13. Variation Swatches for WooCommerce

Variation Swatches for WooCommerce works well for stores that sell products with multiple options. If you sell items in different colors, sizes or configurations, this is the plugin to get.

Variation Swatches for WooCommerce enables you to add a dropdown menu to every product where customers can select an option. It’s a fast, convenient way to complete a purchase.

This is a simple, free plugin with one purpose. To make product selection as simple as possible.

Pros of Variation Swatches for WooCommerce:

✅Simple but effective selection plugin

✅Makes it easy for customers to select from multiple options

✅Works flawlessly with WooCommerce

✅Lightweight with clean code

✅Easy to set up and use

Cons of Variation Swatches for WooCommerce:

❌It’s a free plugin so there’s nothing to complain about

Variation Swatches for WooCommerce Pricing

Variation Swatches for WooCommerce is free to use.

Variation Swatches for WooCommerce is Great For…

Variation Swatches for WooCommerce is particularly useful for stores that sell products with different options like clothes, shoes and other items.

WooCommerce Plugins for Store Management

Store management plugins help manage the everyday running of your store.

14. SureTriggers [Best Overall]

SureTriggers is an automation plugin that can make running an online store much easier. It integrates with hundreds of apps and can automate a wide range of tasks.

SureTriggers is a standalone platform with WooCommerce integration. Simply select the apps you want to automate, set a trigger and configure an action.

There are unlimited possibilities with this app and lots of readymade templates so you don’t even have to set up your own!

Pros of SureTriggers:

✅Automate many repetitive tasks

✅Drag and drop automation builder

✅Supports over 380 apps with more coming

✅Create multi-step automations

✅Reduces manual workload of running a store

Cons of SureTriggers:

❌Not all niche apps are supported yet

SureTriggers Pricing

There’s a free version of SureTriggers and two premium plans starting at $9 per month.

SureTriggers is Great For…

SureTriggers is great for automating everyday eCommerce tasks such as sending order acknowledgements, adding customers to a CRM or database, email outreach and so much more.

15. Spectra with Zip AI

Spectra is a visual website builder that uses drag and drop functionality to help build web and store pages. It integrates into the WordPress editor and adds lots of building blocks.

Spectra also has Zip AI, a generative AI content tool that’s ready to help you write compelling web pages, product descriptions, answer common questions and anything you can think of.

Spectra is free but Zip AI requires premium credits to generate content. It works amazingly well and represents excellent value for money.

Pros of Spectra:

✅Integrates into WordPress

✅Adds blocks, wireframes and templates to the editor

✅Easy to use thanks to drag and drop

✅Includes Zip AI to help generate content

✅Clean code so won’t slow down your store

Cons of Spectra:

❌Zip AI requires credits to use

Spectra Pricing

There’s a free version of Spectra and three premium plans from $49 per year. Zip AI charges from $39 per year for credits

Spectra with Zip AI is Great For…

Spectra with Zip AI is good for store owners that prefer to spend time and effort on running the store rather than learning WordPress or coming up with product descriptions.

16. WooCommerce Cart Abandonment Recovery

WooCommerce Cart Abandonment Recovery is a standalone recovery plugin that can automatically try to recover abandoned carts.

If a visitor provides an email address, the plugin will automatically send a reminder email after 15 minutes. You can configure further reminders and add discounts or coupons if you wish.

The plugin is simple, easy to use and helps counter one of the most significant challenges of eCommerce.

Pros of WooCommerce Cart Abandonment Recovery:

✅Simple plugin with effective abandoned cart recovery tools

✅Integrates seamlessly into WooCommerce

✅Can automatically send reminder emails on a schedule you set

✅You can include coupons or incentives if you want

✅It’s free

Cons of WooCommerce Cart Abandonment Recovery:

❌Requires the customer to provide their email address

WooCommerce Cart Abandonment Recovery Pricing

WooCommerce Cart Abandonment Recovery is free to use.

WooCommerce Cart Abandonment Recovery is Great For…

WooCommerce Cart Abandonment Recovery is great for smaller stores that don’t already have a dedicated cart abandonment plugin.

17. HubSpot for WooCommerce

You likely know HubSpot as a leader in CRM, marketing, sales and service software. With their free WooCommerce plugin, you can add key marketing functionality to your WooCommerce store to grow your business better!

Easily manage WooCommerce activity in a CRM, track and recover abandoned carts, send beautiful marketing emails, build ads, and track everything with robust analytics!

Rather than relying on multiple marketing plugins, HubSpot provides an all-in-one solution.

Pros of HubSpot for WooCommerce:

✅Well designed interface

✅Syncs WooCommerce data with HubSpot CRM

✅Easily manage leads, subscribers and users

✅Abandoned cart recovery tools

✅Email builder for efficient communication

Cons of HubSpot for WooCommerce:

❌Initial learning curve

HubSpot for WooCommerce Pricing

HubSpot for WooCommerce is free to use.

HubSpot for WooCommerce is Great For…

HubSpot for WooCommerce is great for more established stores that want to do more with customers and customer data.

18. WPForms

WPForms is one of the most powerful form plugins for WordPress. It supports multiple form types, contact forms, payment forms, signups, surveys, registration and all manner of forms.

The free version comes with simple contact forms and all other essential features. The Pro version lets you use advanced features to improve conversions. Features include landing pages, conversational forms, form abandonment, smart conditional logic and lots more features.

WordPress has basic form functionality, but if you want to engage more with customers, this is a plugin to try.

Pros of WPForms:

✅One of the most popular form plugins for WordPress

✅Simple to use, easy to implement

✅Usable form templates

✅Fully customizable to suit your store’s design

✅Drag and drop form builder included

Cons of WPForms:

❌Free version offers limited features

WPForms Pricing

WPForms has a free version with four premium plans starting at $49.50 per year.

WPForms is Great For…

WPForms takes forms to a whole new level. If you want to interact more, offer surveys or listen to customers, this is a way to do it.

19. WooCommerce Currency Switcher (WOOCS)

Users from different countries will find it easy to decide if they are going to buy your products if they can see the prices in their local currency. It’s as important as multilingual websites and can increase conversion exponentially.

WooCommerce Currency Switcher supports manual currency switching, unlimited currencies, automatic exchange rates, tooltips and more.

It can also use IP identification to automatically display currencies depending on where the visitor is from.

Pros of WooCommerce Currency Switcher (WOOCS):

✅Manual and automatic currency switching

✅Multiple display options for currencies

✅Currency converter, conversion rates and other useful features

✅Supports IP identification for localization

✅Useful tooltip option for user assistance

Cons of WooCommerce Currency Switcher (WOOCS):

❌Doesn’t yet support cryptocurrencies

WooCommerce Currency Switcher (WOOCS) Pricing

There’s a free version of WooCommerce Currency Switcher (WOOCS) while premium costs from $49 per year for a single site.

WooCommerce Currency Switcher is Great For…

WooCommerce Currency Switcher is very useful for international WooCommerce stores. Offering payment in local currency can significantly increase conversion and we strongly recommend it.

20. TrustPulse

TrustPulse is a powerful WooCommerce plugin that enables you to leverage social proof to help sales. Social proof is very powerful and offers reassurance for customers, which is why it’s so important.

The plugin allows you to display purchase notifications like ‘Brad just bought Astra Pro’ or similar messages to help convert visitors.

The plugin also supports analytics, action messages, visitor activity, conversions and helps you target specific user types with minimal configuration.

Pros of TrustPulse:

✅Helps leverage social proof to increase conversions

✅Real-time tracking of user activity

✅Opportunity to target specific user types

✅Customizable notifications to fit into your design

✅Works with most CMS platforms as well as WordPress

Cons of TrustPulse:

❌Not everyone believes these notifications

TrustPulse Pricing

TrustPulse costs from $5 per month.

TrustPulse is Great For…

TrustPulse is useful for adding social proof to online stores. Not everyone believes these messages, but as the cost is low and some people do believe them, it may be a good investment.

21. Product Import Export for WooCommerce

If you’re migrating to WooCommerce, you may need to import or export products. You can do it manually, or use the Product Import Export for WooCommerce plugin.

The plugin supports multiple product types, such as simple, variable, grouped, affiliate, or custom products. It lets you integrate ChatGPT API with WooCommerce to generate product descriptions during import and makes it easy to manage multiple products and multiple stores.

If you’re switching between eCommerce platforms, this is a plugin to try!

Pros of Product Import Export Plugin for WooCommerce:

✅Support multiple files including CSV and XML

✅Bulk update product data

✅ChatGPT integration

✅Schedule import export using FTP/SFTP

✅View detailed debug logs

Cons of Product Import Export Plugin for WooCommerce:

❌There are a lot of options to get to grips with

Product Import Export Plugin for WooCommerce Pricing

Product Import Export plugin has a free version and a premium version that costs $69 per year for a single site license.

Product Import Export Plugin for WooCommerce is Great For…

Product Import Export for WooCommerce is useful for anyone migrating to WooCommerce. It saves a lot of time and even helps you write product descriptions.

WooCommerce Plugins for Marketing and Promotion

WooCommerce plugins for marketing and promotion give you the tools you need to get the word out about your store.

22. Convert Plus

Convert Plus is a lead generation plugin that adds popups and opt-in forms to WordPress and WooCommerce. It’s fast, simple to use and enables anyone to use popups to attract attention.

Convert Plus works with other marketing plugins and lets you add modals, fullscreen popups, infobars, slide-in bars and sticky notices to any page.

Use them for marketing or awareness. Offer coupons or discounts, promote your newsletter or something else. Use this plugin and you’ll find it very easy to do.

Pros of Convert Plus:

✅Powerful marketing plugin that’s simple to use

✅Supports multiple popups and notices

✅Configure every aspect of how it works

✅Includes templates for everything

✅Compatible with third-party marketing platforms

Cons of Convert Plus:

❌Not everyone likes popups

Convert Plus Pricing

Convert Plus costs $23 as a one-off fee.

Convert Plus is Great For…

Convert Plus can be very useful if you want to include popups and notices to alert customers to new products, special offers or to get them to sign up.

23. Post SMTP Mailer/Email Log

The default WordPress email system isn’t the most reliable, which is where the Post SMTP Mailer/Email Log plugin comes in. Using SMTP instead of wp_mail is a great way to ensure more reliable email delivery.

The Post SMTP Mailer/Email Log plugin makes it super easy to set up SMTP with your WooCommerce store. It’s easy to use, reliable and increases the chances of email delivery significantly.

If you plan to send lots of emails from your WooCommerce store, you need to check this plugin out.

Pros of Post SMTP Mailer/Email Log:

✅Powerful email tools make communication simple

✅Helps prevent emails landing in spam

✅Overcomes WordPress email limitations

✅Works with WordPress Multisite

✅Email logging feature

Cons of Post SMTP Mailer/Email Log:

❌Nothing to complain about considering core functionality is free

Post SMTP Mailer/Email Log Pricing

Post SMTP Mailer/Email Log is free to use with premium plans from $49 per year.

Post SMTP Mailer/Email Log is Great For…

Post SMTP Mailer/Email Log is great for stores that want to use email as part of nurturing and marketing. WordPress email just isn’t reliable enough but this plugin is.

24. Brevo

Brevo, formerly Sendinblue, is a marketing platform that includes email, CRM and more. We’re mainly concerned with the email aspect here.

You can use advanced segmentation to manage contact lists, add contacts to a CRM and perform simple or detailed campaigns as you need.

You can create highly engaging email campaigns or go all out and create a complete customer relationship management system. You can use it as an email tool or a full CRM, it’s entirely up to you.

Pros of Brevo:

✅Smart email automation tools

✅Live chat and SMS functionality

✅CRM integration

✅Intelligent email segmentation and tracking

✅Social media integration

Cons of Brevo:

❌There is a lot to get to grips with

Brevo Pricing

Brevo has a free version with premium versions costing $25 per month upwards.

Brevo is Great For…

Brevo is useful just as an email marketing tool but is capable of so much more. It’s great for more established stores that want to increase their marketing efforts.

25. OptinMonster

OptinMonster is a lead generation powerhouse and is a very useful WooCommerce plugin to have around. It specializes in creating popups and offers within pages to help attract attention and convert visitors.

The plugin includes popup templates and the ability to create them from scratch. You can include images, calls to action, links and personalized messages.

This is a very powerful plugin that provides all the tools you need to help increase conversions at any stage of the customer journey.

Pros of OptinMonster:

✅Popup plugin for WooCommerce

✅Smart visual designer

✅Competent templates to use out of the box

✅A/B testing, analytics and exit intent tools

✅Redirection and retargeting features

Cons of OptinMonster:

❌Not everyone likes popups

❌Arbitrary page view limits

OptinMonster Pricing

OptinMonster costs from $9 per month.

OptinMonster is Great For…

OptinMonster is a great option if you want to include popups in your marketing mix. Just be aware that not everyone likes them and they can be blocked by browsers.

26. MonsterInsights

With MonsterInsights you don’t need to hire a developer or learn how to code to be able to properly setup Google Analytics, add event tracking or configure eCommerce tracking.

This is a powerful WooCommerce plugin that provides all the data you could possibly use about your store. It’s GDPR-compliant, offers real time analytics, SEO ranking reports, user behavior reporting and a whole lot more.

If you want insight into how your store is performing, this is one of the best plugins to get.

Pros of MonsterInsights:

✅Universal tracking tools

✅Powerful Google Analytics dashboard

✅More stats and metrics than you could ever use

✅Affiliate links and tracking tools

✅Page-level analytics as well as site-wide

Cons of MonsterInsights:

❌There is a definite potential for data overload

MonsterInsights Pricing

MonsterInsights costs from $16.58 per month.

MonsterInsights is Great For…

MonsterInsights is good for established WooCommerce stores who want to use data to drive improvements.

27. AffiliateWP

There’s a reason most eCommerce stores have an affiliate program – it creates an army of people who can create content to promote your store in return for a commission.

With the AffiliateWP plugin, you can create your own affiliate program without needing to pay an affiliate network. It has built-in WooCommerce support so it’s easy to implement the necessary tracking too.

If you’re interested in using affiliate marketing to grow your WooCommerce store, this one is a must-have!

Pros of AffiliateWP:

✅Makes it easy to set up your own affiliate program

✅Straightforward affiliate tracking dashboard

✅Flexible payment tools

✅Realtime reporting on visits, referrals and earnings

✅Smart referral link generator tool

Cons of AffiliateWP:

❌It’s expensive

AffiliateWP Pricing

AffiliateWP costs from $149 per year.

AffiliateWP is Great For…

AffiliateWP is a great plugin for WooCommerce stores that want to use others to help marketing and promotion.

28. Easy Video Reviews

Easy Video Reviews allows you to request customer reviews on any part of the WooCommerce store journey, from product checkout to order completion emails.

The plugin is extremely easy to use with a straightforward user interface. Install and activate the plugin, then place the Easy Video Review button on any post or page.

Embedding recorded video testimonials with the plugin is extremely easy with the Elementor widget, and WordPress blocks, making it an excellent choice for your store.

Pros of Easy Video Reviews:

✅Adds social proof with engaging testimonials

✅Record video reviews from any device

✅Allows social sharing of recorded videos

✅Custom form builder to collect useful customer information

✅Easily embed videos with shortcodes using popular page builders

Cons of Easy Video Reviews:

❌No cons worth mentioning

Easy Video Reviews Pricing

There’s a free version of Easy Video Reviews available on the WordPress repository. Premium plans for unlimited websites start at $99 per year.

Easy Video Reviews is Great For…

Easy Video Reviews could be useful for any store that wants to feature video reviews as it all adds to social proof.

Store Administration Plugins

Store administration plugins help speed up, secure or back up your store so it’s always ready to earn.

29. UpdraftPlus

UpdraftPlus helps keep WooCommerce store data safe with backups. It’s one of the most effective WordPress backup solutions out there and makes backing up websites simple.

UpdraftPlus is easy to use and provides the option for different backup types, download those backups, use cloud storage and restore your store from a backup.

The dashboard is simple to use and makes short work of setting schedules, configuring backup types and protecting your store.

Pros of UpdraftPlus:

✅Comprehensive backup solution for WordPress

✅Includes intelligent schedule that can handle different backup types

✅Backup, download or store in the cloud

✅Simple restoration process makes it easy to recover

✅Supports WordPress Multisite

Cons of UpdraftPlus:

❌Configuration can become complex

UpdraftPlus Pricing

There’s a free version of UpdraftPlus and five premium plans costing from $84 per year.

UpdraftPlus is Great For…

UpdraftPlus is great for every website. The free version is enough for hobby sites while eCommerce stores should definitely use premium.

30. Sucuri

UpdraftPlus helps you keep your store’s data safe if something bad happens. Sucuri helps prevent something bad from happening in the first place.

This WordPress security plugin implements a huge array of WordPress hardening best practices to lock down your store. It also offers proactive monitoring, like file change detection and malware scanning.

If you’re serious about the security and safety of your website and want to keep customers safe, this is a plugin to try.

Pros of Sucuri:

✅Highly regarded WordPress security plugin

✅Provides layered defense for websites and stores

✅Includes WAF, DDoS protection and more

✅Malware protection and removal tools

✅Monitors your site for file changes and attack

Cons of Sucuri:

❌Premium is very pricey

Sucuri Pricing

There’s a free version of Sucuri while premium costs from $199.99 per year up to $499.99 per year.

Sucuri is Great For…

Sucuri is a viable security plugin to help keep your store and your customers safe. It’s expensive but is very good at what it does!

31. Yoast SEO

YoastSEO is an essential WooCommerce plugin. It’s one of many top-quality SEO plugins we recommend and definitely one you should try.

WordPress and WooCommerce aren’t optimized for SEO out of the box. To fix that, you can use the massively popular Yoast SEO plugin.

The free version gets you off to a great start while the premium version adds a lot of features and more potential for your store to be found online.

Pros of Yoast SEO:

✅Full WordPress and WooCommerce SEO plugin

✅Includes all the basics you need to rank higher

✅Lots of options and customizations you can make

✅Includes WooCommerce-specific tools

✅Free version is fully featured

Cons of Yoast SEO:

❌There’s a lot to configure to get the most out of it

Yoast SEO Pricing

There’s a free version of Yoast SEO with premium plans starting at $99 per year.

Yoast SEO is Great For…

YoastSEO is great for every website and online store out there. The free version is excellent and premium adds a ton of useful features.

32. Booster for WooCommerce

Booster for WooCommerce is a package of eCommerce plugins you can install in your store.

Features include invoicing tools, custom fields, pricing and currency tools, price buttons and labels, customizable carts and checkouts and a whole lot more.

Booster for WooCommerce also allows you to add crowdfunding products, display when the product will be available, display products by country and display custom shopping cart information.

Pros of Booster for WooCommerce:

✅Powerful WooCommerce plugin with lots of features

✅Includes most functions a new store would need

✅Simple to set up and to use

✅Intuitive user dashboard

✅Fully compatible with WooCommerce

Cons of Booster for WooCommerce:

❌There’s a lot to learn and to configure

Booster for WooCommerce Pricing

There’s a free version of Booster for WooCommerce with premium costing from $11.99 per month.

Booster for WooCommerce is Great For…

Booster for WooCommerce is useful for stores that would rather have one tool than several. There’s a lot to learn but a lot of potential too.

Get Started With These Must-Have WooCommerce Plugins

Each of these WooCommerce plugins delivers useful features that can help any online store thrive.

Whether that’s streamlining the customer journey, adding quality of life features or keeping data safe, there’s a plugin for every occasion.

We use some of these ourselves and have heard good things about all of them. That’s why we recommend them to you!

If you’re planning to build a new store, check our guide on creating affordable eCommerce website.

P.S. If you’re looking for the perfect WooCommerce theme to pair with these plugins, check out the Astra theme – it’s highly customizable and integrates well with all the plugins on this list.

WooCommerce Plugin FAQs

What is the best plugin for WooCommerce?

The best plugin for WooCommerce depends on what you want. Our 5 favorite plugins are CartFlows, Brevo, UpdraftPlus, Sucuri and Yoast SEO. CartFlows is best for sales funnels and cart abandonment, Brevo is great for outreach, UpdraftPlus for backups, Sucuri for security and YoastSEO for SEO.

How do I add plugins to WooCommerce?

You add plugins to WooCommerce in the same way you add plugins to WordPress. Select Plugins > Add New and either search for the plugin or upload the plugin files. Then select Install > Activate and your plugin is now ready to use!

Are WooCommerce plugins free?

Some WooCommerce are free, some are paid for. We have tried to include the top rated plugins with a mixture of both. Many will have a free version with either a premium version or premium addons. All plugins that cost money should return on that investment relatively quickly.

Is there anything better than WooCommerce?

Yes, SureCart is better than WooCommerce, although we would say that as we created it. WooCommerce is very good at what it does but it could be better. SureCart was designed to address all the shortcomings of WooCommerce and include many features you need to use extensions for.

Do WordPress plugins work with WooCommerce?

Some WordPress plugins will work with WooCommerce. Much depends on the plugin and the features it adds. Some won’t offer any value to WooCommerce but others might. Every plugin in this list works with both WordPress and WooCommerce so you can be confident in installing any of them.