Last Updated 3 Jul 2024

40 Best Free WordPress eCommerce Themes – Online Stores Made Easy!

Quick Summary ↪ Astra wins! This article highlights 40 eCommerce themes and Astra reigns supreme. It's blazing fast, easy to customize and looks great on any device. It integrates seamlessly with popular eCommerce plugins too!

Free WordPress eCommerce themes

Sometimes, the best things in life really are free. Take these free eCommerce WordPress themes for example.

If you prefer to start your eCommerce store with minimal investment, buying a theme would not be something you’d want.

There are thousands of free eCommerce themes out there and it would take a lifetime to test them all. That’s where we come in.

We spent days installing and testing every theme here to make sure they offer the features and functionality we look for in an online store.

So, without further ado, let’s take a look at the top 40 best free eCommerce WordPress themes for starting an eCommerce business.

Why Choose an eCommerce-Specific Theme?

The landscape of WordPress themes is huge. Most themes can be used for a wide variety of purposes, while others are designed with eCommerce in mind.

Unlike generic templates, top eCommerce WordPress themes offer built-in features that ensure that you have a smooth, efficient online store.

For example, eCommerce themes can include:

  • Product sliders or carousels on the homepage
  • Prominent placement of the “Add to Cart” button
  • Customizable product pages
  • Built-in support for popular eCommerce plugins
  • Customer account management features

With more and more people shopping on their smartphones and tablets, it’s important that your online store is accessible and easy to use on all devices. Most eCommerce themes are mobile-friendly by default.

Mobile-friendly themes will ensure that your store looks great and is easy to navigate on all screen sizes.

When you purchase an eCommerce theme, you’ll usually have access to documentation and support from the theme developer as you would with any other paid product. This can be extremely helpful if you run into any issues when setting up or using your theme.

Compatibility With eCommerce WordPress Plugins

A good eCommerce theme should be compatible with popular WordPress plugins. This allows you to add extra features and functionality to your online store if needed.

Some of the most popular eCommerce WordPress plugins include:

  • WooCommerce – Provides all the eCommerce features you’ll need to set up an online store.
  • SureCart – A high-converting eCommerce platform specifically designed for online businesses.
  • Easy digital downloads – Provides the eCommerce functionality useful if you’re selling digital products instead of physical ones.
  • MemberPress – Provides the framework to create membership stores or eLearning websites where you sell courses.
  • BigCommerce – Similar to WooCommerce but operates as a hosted SaaS solution to deliver eCommerce functionality.
  • Shopping Cart & eCommerce Store – A WooCommerce alternative offering similar features.

When choosing an eCommerce theme make sure to check that it’s compatible with any plugins you might want to use.

For instance, many people are looking for WooCommerce and Elementor-compatible themes to create attractive stores.

You can also get a visually appealing online store using SureCart and Spectra without leaving the WordPress block editor.

Top Free WordPress eCommerce Themes

We mention a number of free WordPress eCommerce themes in this post, here are the highlights.

AstraFree / Pro starts at $49 €45 ⭐⭐⭐⭐⭐
GeneratePressFree / Pro starts at $49.95 per year⭐⭐⭐⭐
OceanWPFree / Pro starts at $59 per year⭐⭐⭐⭐
HestiaFree / Pro starts at $81 per year⭐⭐⭐⭐
NeveFree / Pro starts at $81 per year⭐⭐⭐⭐
SydneyFree / Pro starts at $59 per year⭐⭐⭐⭐
RishiFree / Pro starts at $49 per year⭐⭐⭐⭐
Shopper ShopFree⭐⭐⭐⭐
BotigaFree / Premium version for $69 per year⭐⭐⭐⭐

Here is the list of the best eCommerce WordPress themes in detail.

1. Astra – Multipurpose eCommerce Theme

Astra's WooCommerce Elementor Template Custom Printing

Astra is perfect for store owners who want a simple, stylish theme that won’t slow down their eCommerce website. It’s also a great choice for those who are just getting started with eCommerce and don’t need all the bells and whistles of some of the more complex themes out there.

With Astra, you can easily create a beautiful online store that’s fast, responsive, and easy to navigate. Plus, with the eCommerce integration, you’ll have all the tools you need to start selling products online.

Pros of Astra

  • Highly customizable WordPress theme perfect for online stores.
  • Integrates seamlessly with WooCommerce and popular eCommerce plugins to help you create a single product website or even thousands of products.
  • It offers 50+ pre-built WooCommerce templates.
  • Lightweight and fast, ensuring your store won’t be bogged down by slow loading times.
  • Easy to navigate, making it a great choice for store owners who are just getting started.
  • With eCommerce integration, you’ll have all the tools you need to start selling products online.

Cons of Astra

  • Being a multipurpose theme, it may be better suited for those who want to also include other things with their eCommerce store including a blog or gated content.


Astra is a great WordPress theme for online stores and eCommerce businesses. It’s highly customizable, integrates seamlessly with popular eCommerce plugins and is easy to navigate. If you’re looking for a fast, responsive, and stylish theme for your store, Astra is a great option.

2. GeneratePress

GeneratePress shop WordPress theme

GeneratePress is perfect for store owners who want a fast, responsive eCommerce WordPress theme. It’s also a great choice for those who are just getting started with eCommerce.

With GeneratePress, you can easily create a beautiful online store that’s easy to use and navigate. Plus, with eCommerce integration, you’ll have all the tools you need to start selling products online.

Pros of GeneratePress

  • Lightweight and fast WordPress theme perfect for online stores.
  • Highly customizable so you can easily create a unique look for your store.
  • Integrates seamlessly with WooCommerce and other eCommerce plugins.
  • Responsive and easy to navigate.
  • Offers all the tools you need to start selling products online.

Cons of GeneratePress

  • Maybe too simple for some store owners who want more features and customization options.


GeneratePress is a great WordPress theme for online stores. It’s lightweight and fast, highly customizable, and easy to navigate. If you’re looking for a simple theme that’s built for speed, GeneratePress is a great option.

3. OceanWP

OceanWP shop theme for beginners

If you’re looking for a theme that’s specifically designed for eCommerce store owners, then you’ll want to check out OceanWP. This theme is packed with features that are essential for stores, such as support for multiple currencies, product comparisons, and wishlists.

Plus, it comes with several pre-built layouts that make it easy to get your store up and running quickly. And if you need any help setting things up, the theme’s extensive documentation should come in handy.

Pros of OceanWP

  • Flexible and easy to use for beginners.
  • Pre-built eCommerce layouts available.
  • Extensive documentation.
  • One-click demo import.
  • Fully responsive.

Cons of OceanWP

  • Poorly organized theme customizer settings.


OceanWP is a great theme for beginners and those looking for an easy-to-use option with plenty of features. However, more experienced developers may find it lacking in certain areas.

4. Hestia

Hestia WordPress theme

Hestia is a beautiful, clean, and modern WordPress eCommerce store theme. It’s great for online stores of any size, thanks to its flexible and powerful design. It’s packed with features that make managing your store easy, like product categories and filters, order tracking, live chat support, and more.

Hestia also integrates with popular eCommerce plugins, so you can get started selling online right away. If you’re looking for a theme that will help you create a professional and successful online store, Hestia is a good choice.

Pros of Hestia:

  • Modern look and feel out of the box.
  • Packed with features that make managing your store easy.
  • Integrates with popular eCommerce plugins like WooCommerce.
  • Live chat support.

Cons of Hestia:

  • The design can be difficult to customize to your needs.


Hestia is a great WordPress theme for eCommerce businesses. It’s flexible and powerful, packed with features that make managing your store easy, and integrates with popular WordPress plugins.

5. Neve

Neve eCommerce WordPress theme

If you’re looking for an eCommerce theme that is both beautiful and user-friendly, Neve delivers! This theme is designed to give your online store the professional look it deserves without compromising on functionality or ease of use.

Neve is packed with features to help you get the most out of eCommerce, including full support for plugins and addons. Plus, with Neve’s responsive design, your store will look great on any device, whether it’s a desktop computer, tablet or smartphone.

Pros of Neve:

  • Neve is fast.
  • It’s also lightweight and doesn’t bloat your site.
  • Neve is super easy to set up and customize.
  • The customer support is awesome.
  • Neve is built to be fully compatible with most eCommerce plugins.

Cons of Neve:

  • Some of the features can be difficult to use.
  • The documentation could be better.


Overall, Neve is a great theme for eCommerce websites. It’s fast, easy to customize, and fully compatible with most WordPress plugins. If you’re looking for a great eCommerce theme, Neve is a great option.

6. Sydney

Sydney WordPress theme

Sydney is a clean and modern theme for online stores. With its sleek design and easy-to-use interface, Sydney makes it easy to sell online. With Sydney’s built-in support for eCommerce, you can rest assured that your store will run smoothly.

Thanks to its responsive design, Sydney looks great on all devices, from phones to tablets to desktops. And with its easy-to-customize theme options, you can make Sydney your own in no time.

Pros of Sydney:

  • It’s a great theme for businesses of all sizes.
  • Its sleek design and easy-to-use interface make it easy to sell online.
  • Its responsive design looks great on all devices.
  • It’s easy to customize with its theme options.
  • Its built-in support for eCommerce ensures that your store will run smoothly.

Cons of Sydney:

  • It doesn’t have a lot of features out of the box.
  • It can be challenging to find support if you run into problems.


If you’re looking for an eCommerce theme that’s both stylish and easy to use, be sure to check out Sydney. You won’t be disappointed.

7. Rishi Theme

Rishi shop WordPress theme

Rishi Theme is a powerful and flexible WordPress theme that provides everything you need to create a professional online store.

It’s perfect if you’re looking for an out of the box beauty eCommerce WordPress theme.

The theme is packed with features and options, making it easy to customize your site to match your brand. With Rishi Theme, you can create a unique and stylish online store that will stand out from the crowd.

Pros of Rishi:

  • A flexible and powerful WordPress theme.
  • Packed with features and options, making it easy to customize your site to match your brand.
  • Easy to use and comes with detailed documentation.
  • Includes a free version and a pro version with additional features.
  • Responsive and retina-ready, making it look great on all devices.

Cons of Rishi theme:

  • Not as widely supported as other themes.


With its extensive range of features and options, Rishi Theme is a good choice for those who want both a powerful and easy-to-use theme.

8. Shopper Shop

Shopper theme for WordPress

The Shopper Shop theme is a great choice for those looking to set up an online store quickly and easily. With its clean and modern design, the Shopper Shop theme is perfect for any type of store, whatever you plan to sell.

The theme comes with all the necessary features for setting up an online store, including a shopping cart, product pages, and a checkout system.

Pros of Shopper Shop:

  • Easy to set up and use.
  • Clean and modern design.
  • Responsive layout.
  • Compatible with most eCommerce plugins.
  • Includes all the necessary features for setting up an online store.

Cons of Shopper Shop:

  • Maybe too simple for some users.
  • Lacks some customization options.


With its clean and modern design, the Shopper Shop theme is perfect for many types of online store.

9. Botiga

Botiga theme for WordPress

If you’re looking for a beautiful, grid-based WordPress theme for your eCommerce store, Botiga is a great option. It’s easy to use and comes with plenty of customization options to help you create a unique online store.

It looks great on both desktop and mobile devices and, with three different product gallery layouts, product filters, product recommendations, and other eCommerce features, Botiga has everything you need to build a successful online store.

Pros of Botiga:

  • Easy to use and customize.
  • Grid-based homepage design.
  • Three different product gallery layouts.
  • Product filters, recommendations, and badges.
  • Advanced typography options and color schemes.

Cons of Botiga:

  • Some users may find the lack of predefined color schemes limiting.


Botiga is a great WordPress theme for eCommerce stores. It’s easy to use and customize and comes with plenty of features to help you create a successful online store.

10. Storefront

Storefront eCommerce theme for WordPress

Storefront is a free WordPress theme that integrates seamlessly with eCommerce plugins. It was developed by the same team who did WooCommerce, so you can be sure it will offer perfect compatibility.

In terms of customization options, it’s a bit lacking in comparison to other versatile themes, but the responsive design and numerous layout and color options make it a great choice for those looking for a simple yet effective theme.

Pros of Storefront:

  • Deep WooCommerce integration.
  • Developed by the WooCommerce team.
  • Offers compatibility with other eCommerce plugins.
  • Responsive design.
  • Numerous layout and color options available.

Cons of Storefront:

  • Lacks customization options compared to other themes.
  • May not be suitable for more complex websites.


If you’re looking for a WordPress theme that offers deep integration with WooCommerce, then Storefront is probably your best bet.

11. Woostify

Woostify theme for WordPress

Woostify is a lightweight eCommerce theme packed with features and pre-built demos. It is fully optimized to load as fast as possible, which will help the user experience. Woostify is also SEO-ready, which is a definite bonus.

Additionally, it is built with complete WooCommerce integration, removing the conflicts between theme and plugins despite WooCommerce updates. It will also work with other eCommerce plugins too, which adds to its appeal.

Pros of Woostify:

  • Fully optimized to turn your website into the smallest size possible, loading as fast as possible.
  • SEO-ready, offering you the best SEO scores and high rank in search results.
  • Built with WooCommerce integration in mind, removing conflicts between theme and plugins.
  • Supports popular wishlist plugins and it will boost SEO.
  • Lightweight yet packed with features and pre-built demos. Perfect for anyone looking to create their perfect store.

Cons of Woostify:

  • Some users may find the lack of customization options limiting.


All in all, Woostify is a powerful and light theme that is perfect for anyone looking to create an eCommerce store.

12. GutenShop

GutenShop shopping theme

GutenShop is one of the best free eCommerce themes for online shops, boutiques, and webstores. With its integration with WooCommerce, you can design your own landing page with the brand new page builder.

The theme is minimal and responsive, with a flat design and some shadows to make some elements highlighted. It also has a great loading time and it is fully SEO optimized.

Pros of GutenShop:

  • Can design your own landing page.
  • Integrated with WooCommerce.
  • Responsive and minimal design.
  • Great loading time.
  • SEO optimized.

Cons of GutenShop:

  • The new editor may be confusing for some.
  • Not as many features as some other eCommerce themes.


Overall, GutenShop is a responsive and fast loading eCommerce theme that makes it a great choice for those wanting a minimalistic website.

13. eStore

eStore theme for WordPress

The eStore theme is for those who want to create an online store with a modern design and eye-catching visuals. The theme is mobile-friendly, compatible with drag and drop page builders, lightweight and SEO-friendly.

It also comes with AMP support, a header and footer builder, eCommerce plugin compatibility, and ready-to-use starter sites. Moreover, the theme is optimized for performance, so your store will run fast and smoothly.

Pros of eStore:

  • The theme has a clean and beautiful design.
  • It is mobile friendly.
  • It is compatible with drag and drop page builders.
  • It is lightweight and SEO friendly.
  • The theme is AMP ready.

Cons of eStore:

  • The theme can be overwhelming for users who prefer minimalist designs


Overall, the eStore theme can be considered for those who want to create an online store with modern yet visually appealing designs.

14. Shopping Cart

shopping cart theme

This theme is perfect for anyone who wants to put their products front and center. It includes a noticeable search bar right at the top, as well as easy customization options for fonts, colors, and more.

It is also responsive and translation-ready, perfect for stores that need to reach a global audience. If you need even more functionality, it supports the most popular eCommerce plugins.

Pros of Shopping Cart:

  • Easily customizable.
  • Beautiful and elegant layout.
  • Responsive and translation-ready.
  • Supports popular eCommerce plugins.
  • Carousel feature.

Cons of Shopping Cart:

  • Not as many pre-made pages as other themes.


If you’re looking for a simple but beautiful eCommerce theme, Shopping Cart is worth checking out.

15. VW Dark

vw dark WordPress theme

VW Dark is a great theme for those who want to create a professional-looking eCommerce store. It has a clean layout that will showcase your products in the best way possible, and its responsive design ensures it performs well on all devices.

Additionally, VW Dark comes with some personalization options, making it easy to customize your store to match your brand. The mobile-friendly design ensures that your site looks great on all devices, and the theme is SEO-friendly and provides fast page load times.

Pros of VW Dark:

  • Elegant and minimal design that is perfect for businesses of all types.
  • Clean layout that showcases content in the best way possible.
  • Responsive design that ensures your site looks great on all devices.
  • Packed with clean and secure HTML codes.
  • SEO-friendly and fast page load times.

Cons of VW Dark:

  • Lack of customization options compared to other themes.
  • Not compatible with all WordPress plugins and extensions.


If you’re looking for an eCommerce theme that ticks all the boxes, VW Dark is the perfect choice.

16. Zakra

Zakra theme eCommerce demo

Zakra is a free multipurpose WordPress theme with a clean and intuitive design. You can use the header area to include a call to action for your popular products or product categories. The theme offers a well organized grid layout allowing you to showcase various product types on the page. 

It is suitable for all eCommerce websites such as fashion, tech, grocery, cosmetics and other types of store. Zakra integrates with Elementor and other popular page builders to help you create a unique store layout. It allows you to customize colors and fonts, and typography. 

Pros of Zakra:

  • Lightweight and fast loading
  • Beautiful sections and elements
  • Fully customizable
  • 100% responsive
  • WooCommerce compatible

Cons of Zakra:

  • Limited eCommerce templates


Zakra is a multipurpose WordPress theme offering prebuilt demo templates that you can import to your website with a single click. It is a fully customizable theme with easy WooCommerce integration to help you design your online store.

17. Flash

Flash WordPress theme demo website

Flash is a free WordPress theme that delivers a serene experience depending on your needs. The theme offers a beautiful demo page with an appealing design, beautiful header image, minimalist colors, and lots of whitespace. It is a conversion-oriented theme that works well. 

The customization and navigation of Flash are straightforward. It offers content blocks and WooCommerce integration to set up an eCommerce site at a fast pace. It provides an excellent quality website for relatively little effort. 

Pros of Flash:

  • Free and premium versions
  • Pleasing design with unfussy elements
  • Makes excellent use of white space
  • Color choice and fonts are top notch
  • Range of layouts to select from

Cons of Flash:

  • Limited eCommerce templates to select from


Flash is a beautiful theme with a great design and layout that appeals to a wide audience. It uses whitespace, offering a minimalist design to showcase products on your website. The theme is a great choice for creating a minimalist eCommerce website.

18. Zigcy Lite

Zigcy lite website demo

Zigcy Lite is the next generation eCommerce theme with maximum flexibility to help you quickly build any online store. The theme offers three unique starter templates to be imported in one click. It is a super fast theme with deep WooCommerce integration. 

The theme is built on the WordPress customizer allowing you to create a website as you wish. You can easily customize the colors and fonts creating a custom homepage that showcases your best and most popular products.

Pros of Zigcy Lite:

  • Responsive theme
  • eCommerce specific template
  • Lightweight and simple
  • Friendly support
  • Easy WooCommerce integration

Cons of Zigcy Lite:

  • Not so beginner friendly 


Zigcy Lite is a simple and clean theme with a free version. It helps you quickly set up your eCommerce site with deep WooCommerce integration. The theme offers friendly support whenever you need help.

19. Blocksy

Blocksy modern shop website demo

Blocksy is a fast and innovative, fully customizable WordPress theme. You can create various websites, from online stores to educational websites to business blogs. The theme allows you to visually build your website from scratch in minutes without any coding skills. 

The theme’s deep WooCommerce integration makes it suitable for building any eCommerce website. It is fully compatible with popular page builders like Elementor, Beaver Builder, Brizy, and Gutenberg. 

Pros of Blocksy:

  • Lightweight, fast and simple theme
  • Fully responsive and search engine friendly
  • Integrates well with WooCommerce 
  • Gutenberg and page builder ready
  • Translation ready

Cons of Blocksy:

  • Requires extensions and modules which can be costly


Blocksy is a fully customizable WordPress theme offering great features in the free version. You can build a unique website with many elements and blocks the theme offers. It has a wide variety of eCommerce demos to select from.

20. Vogue

Vogue website demo

Vogue is an easy to use WordPress theme with ready to use templates. The theme is built to be SEO-friendly and is fully responsive and fast loading. It offers multiple header and footer layouts, custom WooCommerce design, and extra customization and color settings. 

The theme is built neatly into the WordPress customizer. It is extensible for anyone to customize and create a professional website. Vogue works with popular page builders such as Elementor, Beaver Builder, Visual Composer, Divi, SiteOrigin, and other free plugins. 

Pros of Vogue:

  • Easy to use theme
  • Simple and responsive design
  • Compatible with WooCommerce and page builders
  • SEO friendly theme
  • Unlimited customization options

Cons of Vogue: 

  • Limited support for the free version


Vogue is a WooCommerce integrated theme designed and developed to build a fully responsive eCommerce website. The theme offers various blocks, elements, and features that help you to build a stunning store. 

21. Ecommerce Solution

Ecommerce Solution website demo template

If you’re searching for a visually appealing and flexible eCommerce theme for your website, Ecommerce Solution is one of the best options. It is a free multipurpose theme that offers a minimalist, clean design for various online stores.

Ecommerce Solution has an intuitive interface that is well organized and easy to navigate. It comes with prebuilt layouts for checkout, shop, my account, and buy now pages. It has a built-in customizer and is WooCommerce-ready. 

Pros of Ecommerce Solution:

  • Highly responsive
  • Great support 
  • Beautiful layouts to showcase products
  • Built-in customizer
  • WooCommerce integration

Cons of Ecommerce Solution:

  • Not very beginner friendly


Ecommerce Solution is a responsive, simple, and easy to use theme for an online store. It offers WooCommerce integration and a great set of layouts, elements, and blocks to design a full fledged eCommerce website.

22. Open Shop

Open shop website demo template

Open Shop is a free eCommerce theme that offers a fast and responsive website with deep integration with the WooCommerce plugin. Creating online stores for selling plants, furniture, grocery, clothing, electronics, food, and decorative stores is easy using this theme.

Open Shop offers multiple widget options and layouts. It includes an advanced product search option, multiple slider layouts, product carousel, Woo category slider, top header, call to action section, and many other features. It is by far one of the best free WordPress themes to create your online store. 

Pros of Open Shop:

  • Beautiful and responsive theme
  • Friendly support
  • Deep WooCommerce integration
  • Translation ready
  • Compatibility with popular WordPress plugins

Cons of Open Shop:

  • More suitable for large online stores


The theme has eCommerce built in features and functionalities to power a responsive online store. Being a great theme, it has great advantages over big stores showcasing the products online. 

23. Vantage

vantage website demo template

Vantage is a popular multipurpose WordPress theme. Its strength lies in smooth integration with powerful plugins like page builder for responsive page layouts, smart slider for beautiful sliders, and WooCommerce to help you sell online. The theme is fully responsive and retina ready. 

You can use the theme to start your online store as long as you know what you’re doing. It makes great use of whitespace to deliver a very appealing design. Plus, being a free theme, it’s a cheap way to launch an online store. 

Pros of Vantage:

  • One of the most flexible free themes out there
  • Highly responsive
  • Easy customization
  • Fast and friendly support
  • WooCommerce integration

Cons of Vantage:

  • Needs many customizations to be turned into a full fledged online store


Vantage is a flexible theme with multiple options, elements, and blocks to help you create an eCommerce website. You need to work to customize the website to mold it into your specific needs though.

24. Rife

Rife demo preview

Rife is a free multipurpose WordPress theme with seven demo layouts. It is a beautiful theme for creating your shop because it is WooCommerce compatible and offers a mobile-friendly website with a mega menu, post grid, Google fonts, hidden sidebar, and many more elements. 

The theme has over 450 options to customize your website on each page, post, or work. It integrates with schema, which helps your website be more visible to search engines. Rife functions properly with Elementor and Gutenberg too. 

Pros of Rife:

  • Great desktop theme suitable for mobile
  • High quality design
  • WooCommerce integration
  • Hundreds of customization options
  • Ready to import starter templates

Cons of Rife: 

  • Has a learning curve 


Rife is a fully customizable theme offering hundreds of elements to add, remove and customize your website. It is a great theme to create a stunning online store website for free.

25. Kadence

Kadence eCommerce theme

Kadence is a feature rich WordPress theme that offers multiple prebuilt demo templates to help you build an innovative website effortlessly. It offers a fast loading, easy to use theme with plenty of customization options. 

The theme comes with a bunch of slider plugins, a prebuilt shop, a product page, WooCommerce compatibility, and other benefits. The growing library of starter templates makes it easy to import a website with a single click. 

Pros of Kadence:

  • Lightweight, fast and responsive theme
  • Drag and drop header and footer builder
  • Globally linked color palette
  • 50+ starter templates
  • WooCommerce compatibility

Cons of Kadence:

  • There’s a lot to learn to get the best out of it


Kadence is a highly responsive multipurpose WordPress theme offering multiple starter templates to help you build a stunning website quickly. The theme offers impressive features, elements, blocks, layouts, and plugin compatibility.

26. Easy Store

Easy store website demo

Easy Store is another quick starter WordPress eCommerce theme for online stores. The theme offers various features, like widgets displaying information about shipping policies, customer support, and discounts. It has a weekly featured section, categories, blog support, and more. 

The theme is fully compatible with YITH WooCommerce Wishlist, making it easier for you to add a wishlist to your website. This feature drives more sales and is a must-have for any online store. 

Pros of Easy Store:

  • WooCommerce compatibility
  • Clean and elegant design
  • Translation ready theme
  • Easy customization
  • Prebuilt starter templates 

Cons of Easy Store:

  • Limited features in the free version


Easy Store is easy to set up and offers feature rich functionalities making it stand out from the rest of the free themes. You can quickly install the article on your website and design a beautiful eCommerce site.

27. ShoppingCart

Shopping cart eCommerce theme

Shopping Cart is a beautiful theme built for stores and eCommerce shops and fits the need for any type of store. It has all the features you need to develop a stunning website with well organized components that are easy to edit and customize. 

The theme is designed for shopping but also fits the need of a blog and business website. It features multiple sections, widgets, multiple navigation options, social menus, a logo, and more. Shopping Cart is compatible with eCommerce and is a 100% translation ready theme.

Pros of Shopping Cart:

  • Multiple prebuilt shop layouts
  • Fully customizable
  • Simple and responsive theme
  • WooCommerce compatible
  • Translation ready

Cons of Shopping Cart:

  • Only compatible with Gutenberg block editor


Shopping Cart, as the name suggests, is designed and developed to help you create a beautiful online store. The theme includes all the features and functionalities necessary to get your online store up and running and is a great choice for eCommerce business owners.

28. Orchid Store

Orchid Store is a versatile free WordPress online store theme with several demos that you can easily import to your website. It is an Elementor theme allowing you to fully use the page builder to build your website with a drag and drop interface. 

The theme is RTL-ready, making your website suitable for an international audience. Orchid Store fits the needs of any kind of online store, such as fashion, jewelry, accessories, and appliances. It is an easy to use theme with comprehensive options for customization to change colors, upload a logo, and more. 

Pros of Orchid Store:

  • Multiple prebuilt demo templates
  • WooCommerce compatible
  • RTL ready
  • Compatible with popular page builders 
  • Clea and responsive design

Cons of Orchid Store:

  • Limited features in the free version


The Orchid Store theme is used and trusted by thousands of users to build their online store. The theme is fast, responsive, easy to use and offers great features and customization options.

29. Big Store

Big store demo

Big Store is a fully responsive free eCommerce WordPress theme specially made for shopping websites. The theme is suitable for creating any online store and fits the needs of fashion and clothing stores, furniture, grocery, clothing, and any type of store you like.

The theme offers an easy to use theme panel and appears appealing on all devices like mobile, tablets, and iPads. It includes impressive eCommerce features such as tabbed product carousel, Woo category layouts, header and footer combination, quick view, shop with category, and more.

Pros of Big Store:

  • WooCommerce compatible 
  • Highly responsive theme
  • Woo category layouts
  • Product quick view options
  • Translation ready

Cons of Big Store: 

  • Limited customization option


The Big Store theme perfectly fits the need of an online store theme offering a wide range of pre-built templates. The theme is highly responsive and offers many elements, layouts, and blocks to help you design a beautiful website. 

30. Tyche

Tyche is an attractive WordPress theme with a minimalistic clean design. The theme uses white space to make your product appear beautiful. It comes with easy documentation, Google maps integration, and lots of features. 

Tyche offers many specialized options such as shopping carts, page sections, category sections and a banner section. You can play around with this versatile theme to build a website of your choice and start selling right away. 

Pros of Tyche:

  • Beautiful shop page
  • Responsive theme
  • Clean and attractive design
  • Easy to use interface
  • Integrates perfectly WooCommerce

Cons of Tyche:

  • Limited support available in the free version


Tyche is a free theme with a number of prebuilt eCommerce templates to select from. While the customization options in the free version can be quite limited, the theme delivers exceptional performance in terms of responsiveness, layouts, and speed.

31. Qi Theme

QI Theme eCommerce demo preview

Qi theme is one of the latest free WordPress themes developed by Qode Interactive. The theme features 100 beautifully designed starter sites for all types of modern websites. It integrates seamlessly with WooCommerce, making it ideal for creating an online store site. 

You can select from the comprehensive option of the prebuilt templates and start customizing the site with easy drag and drop functionality. The theme is compatible with the most popular WordPress plugins and is a fast, responsive, SEO friendly, translation ready theme. 

Pros of Qi Theme:

  • Fast and responsive design
  • 100 starter templates
  • WooCommerce compatible
  • Translation ready
  • SEO friendly

Cons of Qi Theme:

  • Has a lengthy learning curve


Qi theme is a great choice if you want to test elements and create an appealing website with great design and layout. The theme has great responsiveness and delivers fast performance too.

32. Top Store

Top Store eCommerce demo template

Top Store is a powerful free WordPress eCommerce theme. It is deeply integrated with the WooCommerce plugin to help you sell products online. The theme has multiple pre-built demo templates to import in a single click, making it simple to build a store. 

Top Store contains multiple widget options, color, and background options. It has eCommerce features such as advanced product search, ribbon section, brand section, testimonial widgets, wishlist, and more.

Pros of Top Store: 

  • Easy to use eCommerce theme
  • Fast and responsive design
  • WooCommerce compatible
  • Multiple prebuilt starter templates
  • Translation ready

Cons of Top Store:

  • Limited features in the free version


The theme offers top notch eCommerce related features to help you design a full-fledged eCommerce store. It is a fast, simple, responsive, and easy to use theme with multiple functionalities to build a website that stands out.

33. Jewelry Store

Jewelry store website demo

Jewelry Store is a clean and accessible WordPress eCommerce theme designed for online stores to showcase jewelry products. The theme is fully compatible with plugins and page builders like Gutenberg, Elementor, and Yoast SEO. 

It is a responsive and fully customizable theme that allows you to design a website without any technical knowledge. Jewelry Store integrates beautifully with WooCommerce and offers a number of prebuilt layouts and elements to select from. 

Pros of Jewelry Store:

  • Responsive theme
  • Compatible with popular page builders
  • WooCommerce compatible
  • User friendly interface
  • Translation ready

Cons of Jewelry Store:

  • Needs a lot of customization to make it shine


Jewelry Store can perfectly suit you if you want to create an online jewelry store. The theme offers a great set of features and responsiveness to fit the needs of any kind of online store.

34. Make

Make demo

Make is a free WordPress theme that helps you create a website that sells. It is compatible with leading drag and drop page builders and offers hundreds of options to build your brand store effortlessly without touching a single line of code. 

The theme provides control of page layout options, sidebar display, Google fonts, custom background, and more. It is a fully responsive theme appearing beautiful on all devices. It is compatible with WooCommerce allowing you to sell goods on your website online quickly and easily. 

Pros of Make:

  • Flexible theme with minimal design
  • Simple to use 
  • Drag and drop page builder compatibility
  • Awesome starter template
  • Easy customization

Cons of Make:

  • Lacks in-depth documentation 


Make is a theme designed to help you sell online with the minimum of fuss. It integrates beautifully with leading plugins and helps you create a website quickly. 

35. VW Ecommerce Store

VW eCommerce Store website demo

VW ECommerce Store is a multipurpose WordPress eCommerce theme fitting the needs of any online store, from fashion and accessories to cosmetics and jewelry. The theme includes features like CTA, SEO friendly design, custom menus, column layouts and more. 

The theme offers attractive customization options, from product swatches to variation swatches. It is a responsive, mobile-friendly theme for creating an online store. 

Pros of VW Ecommerce Store:

  • Optimized for SEO
  • Simple and easy to use theme
  • Mobile responsive
  • WooCommerce compatible
  • Drag and drop page builder

Cons of VW Ecommerce Store:

  • Quite a learning curve


VW Ecommerce Store is a fully responsive theme built with eCommerce in mind. It offers great features to help you build a website that sells.

36. Virtue

Virtue website demo template

Virtue is a versatile WordPress theme that can be used for various purposes. The theme comes packed with great customization options and functionality – one that you’ll likely find in the premium theme. It has a clean and modern design. 

The theme is WooCommerce compatible and includes an image slider and image carousel. Virtue is a great theme to showcase your products online and attract potential customers. It is a strong free eCommerce theme. 

Pros of Virtue:

  • Simple and responsive theme
  • WooCommerce compatible 
  • Offers friendly support
  • Drag and drop page builder
  • SEO friendly theme

Cons of Virtue:

  • Limited customization options compared to others


Virtue has been used and trusted by many to create their website. The theme offers a simple, clean, responsive design and great functionality. It integrates well with WooCommerce allowing you to create an eCommerce website easily.

37. Online Shop

online shop demo website

Online Shop is one of the most powerful, dynamic, and highly customizable multipurpose eCommerce themes around. It has many features, customization options, and advanced custom widgets to help create any type of store.

You can create a store with WooCommerce compatibility and many other features such as advanced header, footer and sidebar options, featured category posts, sticky sidebar, single posts, WooCommerce page options, and a whole lot more. 

Pros of Online Shop:

  • Responsive theme
  • WooCommerce compatibility
  • Easy customization 
  • Friendly support
  • Prebuilt elements and blocks

Cons of Online Shop:

  • Only supports Gutenberg block editor


Online shop is a great theme to create any kind of eCommerce website. The theme easily fits the need to create a large online store with multiple category features and tags.

38. Customify

Customify eCommerce website demo

If you’re looking for a lightweight, responsive, and super flexible theme built with SEO in mind, Customify delivers. The theme works great with your favorite page builders like Elementor, Beaver Builder, SiteOrigin, Gutenberg, and Divi. It also integrates well with WooCommerce, making it easy for you to build any eCommerce store. 

Customify is compatible with most plugins and offers excellent features and functionality. It also comes with multiple starter websites that you can import to your site with a single click. 

Pros of Customify:

  • Versatile configuration options
  • Simple, flexible, and easy to use theme
  • Compatible with most popular page builders and WooCommerce
  • Prebuilt starter templates
  • Translation ready

Cons of Customify:

  • Limited support 


Customify is a great theme to build any kind of store and offers a wide variety of options and customizations. It integrates beautifully with WooCommerce and includes responsive design to build a store with minimal fuss.

39. Shopay

Shopay is a free WordPress theme designed with full WooCommerce support. The theme is highly customizable and offers extensive eCommerce functionality and features. It provides various color options, 7+ homepage widgets, sidebar layouts, header and footer customization, and more. 

Shopay comes with a comprehensive documentation guide that helps you to build a unique website. Its built-in customizer enables you to configure with a live preview and is fully responsive and mobile-friendly too. 

Pros of Shopay:

  • High quality theme with flexible design
  • Responsive theme
  • WooCommerce compatible
  • Pre built demo page
  • SEO friendly

Cons of Shopay:

  • Will need work to make it unique


Shopay is an eCommerce-specific theme built to help you design an online store. The theme offers great features and responsiveness to create a website that sells.

40. eCommerce Gem

eCommerce Gem is a free, minimalist WordPress theme built to help you design a stunning eCommerce website. The theme offers great white space to showcase products beautifully. It is a responsive theme that appears great on all devices. 

The theme is compatible with popular page builders like Elementor, Beaver Builder, and Gutenberg. It integrates seamlessly with WooCommerce and offers product category and carousel features.

Pros of eCommerce Gem:

  • Free responsive theme
  • Integrates with WooCommerce
  • Compatible with popular page builders
  • Easy customization
  • SEO friendly

Cons of eCommerce Gem:

  • Limited support in the free version


As the name suggests, eCommerce Gem is a powerful theme for building any online store. The theme is packed with great features that are a must-have to create a responsive eCommerce website.


Choosing a theme for your online store is almost as important a step as choosing a good eCommerce platform.

There are many factors to consider. But with so many great options available, it’s easy to find the perfect theme for your needs.

In this article, we’ve looked at 40 of the best eCommerce themes on the market. Each one has its own unique features and benefits, so be sure to choose the one that’s right for you.

The theme you choose will have a big impact on the look and feel of your store, so make sure you take the time to find one that meets your needs. With so many great options available, you’re sure to find the perfect theme for your eCommerce store.

What are some of your favorite eCommerce themes? Let us know in the comments below!

Article by
Sujay Pawar


Sujay Pawar is the co-founder and CEO of Brainstorm Force. He brings a one-of-a-kind fusion of tech brilliance, business savvy and marketing mojo to the table. Sujay has consistently spearheaded the development of innovative products like Astra, CartFlows, ZipWP and many others that have become market leaders in their respective niches.

Disclosure: This blog may contain affiliate links. If you make a purchase through one of these links, we may receive a small commission. Read disclosure. Rest assured that we only recommend products that we have personally used and believe will add value to our readers. Thanks for your support!

  1. Martin Vorel Profile Pic

    Hi, I have been using Astra free theme for more than a year. I use it in combination with Woocommerce. In the free version some functionality is missing but this can be easily solved with wordpress hooks. I am very satisfied with it. Here is my site where I use Astra theme

  2. David Profile Pic

    Thank you, this is the article I was looking for. Btw may I know what you use for your great and fast website? I’m also planning to create a simple website for my business, but I need a domain and hosting recommendation. I hear asphostportal has a good reputation for that. Can you recommend them or are there any alternatives?

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